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Google Forbids Advertising On Glass
An anonymous reader writes "Contrary to widespread thought, Google Glass will not be an advertising platform: 'Google Inc has lately told app developers that they are not allowed to present ads to Google Glass users and they are also not permitted to sell users' personal and private information for the fulfillment of advertising needs. The internet company has explicitly and openly said that the Glass platform should and must be clean and clear of any ads whatsoever, because the technology is designed to facilitate internet browsing and other related activities, therefore, the featured podium cannot be used to advertise products as it will cause the user experience to diminish.' Seems like Google is going for hardware-only revenue on this one." You're not supposed to resell the Glass hardware, either.
I have a hard time believing that they will make all their revenue on hardware alone. They will have access to search and activity data combined with a feed that shows people's whereabouts and habits. This marketing data will be worth way more than any direct advertising.
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> Seems like Google is going for hardware-only revenue on this one
Or, you know, collecting user data such as location, what the user is looking at and browsing, and so on. Which then in turn can be used to target advertising.
The no ads is a provision of the agreement required to use the API that lets web apps connect to glass, its not enforced by EULA or DRM
Remember how Cable TV started out with no advertisements, to give people a good reason to plunk down big wads of cash every month for stuff like what they got free over the airwaves? Remember how short that lasted, once cable acceptance picked up? This no-ads/tracking thing is just a phase to get Google Glasses in front of everyone's eyeballs; then we'll get ads full blast.
The no resale limitation appears to be on the developer version that is out now. If they did that with the commercial one, they would have a giant shitstorm on their hands, both PR and legal.
"Murphy was an optimist" - O'Toole's commentary on Murphy's Law
This also means that users can simply uninstall the app. Since it isn't Google that's doing the ads it shhould be fairly easy to get rid of the offender.
People will not ever get used to having apps constantly and without provocation pushed into their face. You know what you get when you load a website. You know what you get when your turn on your TV or radio. But walking down the street just to have the latest Amazon sale pushed into your peripheral vision will mean that the app will be deinstalled.
What it won't prevent is showing those email notifications of that shop you once did business with and that has been pestering you ever since. And you will get solicited ads when you ask where to go for lunch. These informations will propably be pulled right off Google Maps and I highly suspect that this is where Google will be making its money.
Also bear in mind that this thing isn't always on. You will either have to wake it up by fondling it or sloooowly lifting your head. So shoving unsolicited ads into your vision wouldn't work most of the time since it most likely will be turned off. Battery life isn't that good on that thing to have it turned on the whole day.
20 minutes into the future
It's important to note that only third-party developers are prohibited from placing ads; Google isn't bound by the same rules. My tinfoil-hat conspiracy theory says they want to get people used to Glass first, and then start slowly implementing ads until they feel commonplace and accepted. If Glass is plastered with ads from the beginning, no one will use it, and Google knows this.
That said, it would be great if it never has ads. I would be willing to pay more (were I in the market for Glass) for no ads on a device such as this.
If you can't convince them, convict them.