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Iron Man 3 To Debut As a 4DX Film In Japan
adeelarshad82 writes "Marvel's Iron Man 3 will debut in select Japanese theaters later this month employing the 4DX system for the first time. Developed by South Korea's largest movie chain operator, the CJ Group, 4DX-equipped theaters deliver smells, seat motions, and additional effects such as strobe lights and fog, all in sync with events as they appear on the screen. Beyond South Korea, this full immersion approach to cinema is already in operation in countries such as Israel, Mexico, Brazil, and China."
I noticed the low price of food in general let alone "theater pricing" on stuff like popcorn at other theaters. Then one of my friends who works at Screen Vision (Marcus-related advertising firm selling ads for before movies) said they pay sooooo much more to show ads in that theater because their people come and do counts for 5, 10, 15 minutes out from start time, etc and sell ads based on average number of people seated. It's A LOT because of the food orders. Like 10x higher. So 10x the ad revenue so cheaper food since more money can be made on advertising than food profits.