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Iron Man 3 To Debut As a 4DX Film In Japan
adeelarshad82 writes "Marvel's Iron Man 3 will debut in select Japanese theaters later this month employing the 4DX system for the first time. Developed by South Korea's largest movie chain operator, the CJ Group, 4DX-equipped theaters deliver smells, seat motions, and additional effects such as strobe lights and fog, all in sync with events as they appear on the screen. Beyond South Korea, this full immersion approach to cinema is already in operation in countries such as Israel, Mexico, Brazil, and China."
How can the movie theater product smells from the movie? What technology it uses, how does it work?
I hope we get this tech on all desktop computers. Imagine farts over the internet.
"Hey, you got your sushi in my wasabi peas!"
"Hey, you got your wasabi peas in my sushi!"
Two great tastes together!
A feeling of having made the same mistake before: Deja Foobar
So there's that or a theater by me lets you place an order off a menu and you get a seat and table and then they bring the food out to you. I'd rather have that than fog and strobe lights in my face.
More gimmicks equals more expensive ticket prices. Yep, we'll see this happen in the US for sure.
Better known as 318230.
I am so looking forward to re-release of Blazing Saddles in 4DX. BEANS!
Perscriptio in manibus tabellariorum est.
in most of americas cinemas such as lowes, thanks to their generally poor quality
smells: enjoy the stench of burnt popcorn and rancid palm kernel oil from a cooker that hasnt seen regular service since the carter administration. the smell of butter mysteriously absent from the product is provided through the carpets at no charge!
seat motions: folding seats with fewer bolts and screws remaining than the last republican vice presidential candidate. Most patrons find watching a film to be indistinguishable from a light pilates and yoga session, other than the slightly higher cost of the film.
additional effects such as strobe lights and fog: check out the popcorn maker in the lobby as it synergizes with the weenie roller and the nacho cheese melter for its daily 4:00 meltdown. the ensuing blast, if experienced during the 3:15 showing of the Dark Knight Rises, transports viewers directly into the movie (through the screen, past the drywall, and into the parking lot in most cases!)
Good people go to bed earlier.
Basically this movie stinks. Got it
...smells and strobe effects gimmicks for the following:
- A well maintained projector, screen and speakers
- THX Certification, meaning mostly that everything is maintained and properly calibrated
- A properly spec'd out 4K projector, or two 4K projectors with 8K upsampling
It doesn't seem like much, but movie theaters like to pull the following:
- Running the projector bulbs dim to make them last longer, or using a projector designed for a small screen for larger screens
- Not maintaining their speakers at all - you can hear the broken cones rattling most of the time
- Using 2K projectors for 4K material, or two cheap 2K projectors for 4K material. This is very common.
- Not calibrating anything, especially their speakers. This is obvious when something is supposed to be moving from one side of the theater to the other, and it sounds like it's going over your head, or it sounds totally different. The surround array probably wasn't calibrated at all.
My Other Computer Is A Data General Nova III.
Smell is really a personal thing. Something that smells wonderful to one person could be nauseating to another. I know someone who thinks the smell of gasoline is heavenly (no, she's not a huffer).
I mean, I understand that the entertainment/industrial/advertising-complex are desperate to get people to come to theaters again because they are afraid that there is still a small amount of money left in peoples' pockets that they have not gotten their hands on, but until they can say they're making the best movies that they can, they should not be looking for gimmicks.
If they want to get me back into a movie theater, and they really believe that the movies they make represent the very best possible quality, then they could start by tearing down the shoebox multiplex theaters and start building real movie palaces again.
There's a theater here in Chicago, The Patio, that is a bona-fide movie palace. Built in the Pre-WWII period, it's got the ceiling with the stars and moving clouds and a balcony and all the trimmings. I used to go there when I was in High School decades ago. Saw the original Dirty Harry there, Charles Bronson movies, like that. Well, a couple of brothers bought the place some years back, before it was torn down, and they renovated it lovingly. Put in great seats, cleaned the place up, made everything sparkle. Put in an A-Number-One concessions stand with actual popcorn and reasonably priced goodies, and a great sound system. They play second run movies and carefully selected classics. Some rare Hong Kong and Kung Fu flicks. Charge $5-6 for admission. Goddamn, I love that place. It's not downtown, but in one of the neighborhoods on the Northwest Side. I can be there in 10 minutes on the Kennedy Expressway, so a lot of times my wife and I are thinking about Netflix or something, instead we hop in the car and go to the Patio. Twenty bucks and it's a great night out watching a movie on a whopping big screen. It's about a million times more enjoyable than going to a shopping mall and sitting in some nasty little multiplex closet with a bunch of assholes on cellphones. People who go to the Patio really love movies. The Chicago Cinema Society programs the place sometimes.
It's not rocket surgery, getting people to go to theaters. But Smell-a-Vision is not the solution.
You are welcome on my lawn.