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Hollywood Studios Fuming Over Indie Studio Deal With BitTorrent
silentbrad sends this quote from TheWrap:
"'It's a deal with the devil,' one studio executive [said]. 'Cinedigm is being used as their pawn.' Cinedigm announced this weekend that it would offer the first seven minutes of the Emily Blunt-Colin Firth indie Arthur Newman exclusively to BitTorrent users, which number up to 170 million people.... Hollywood studios have spent years and many millions of dollars to protect their intellectual property and worry that by teaming up with BitTorrent, Cinedigm has embraced a company that imperils the financial underpinnings of the film business and should be kept at arm's length. 'It's great for BitTorrent and disingenuous of Cinedigm,' said the executive. 'The fact of the matter is BitTorrent is in it for themselves, they're not in it for the health of the industry.' Other executives including at Warner Brothers and Sony echoed those comments, fretting that Cinedigm had unwittingly opened a Pandora's box in a bid to get attention for its low-budget release. ... 'Blaming BitTorrent for piracy is like blaming a freeway for drunk drivers, ' Jill Calcaterra, Cinedigm's chief marketing officer said. 'How people use it can be positive for the industry or it can hurt the industry. We want it help us make this indie film successful.' ... 'We'll be working with all of [the studios] one day,' [Matt Mason, BitTorrent's vice president of marketing] said. 'It's really up to them how quickly they come to the table and realize we're not the villain, we're the heroes.'"
really?
* A world imprisoned screams with pain There are no leaders you can blame Your avarice destroyed your sphere And the
What we need is to stop the delegitimization of torrenting as a file transfer method. Equating torrents with piracy is ridiculous on it's face, it's nothing more than a means of transfering ANY data that's use legally all over the place. i haven't downloaded a linux distro the normal way in years, steam uses torrents, the list goes on.
A bullet may have your name on it but splash damage is addressed "To whom it may concern."
As an indie filmmaker, I understand the dilemma. Granted, I'm at the low end, and don't get to work with name actors, but the problems stay the same until you have to start worrying about territories and distribution - and this is a dispute about controlling distribution.
If I invest, say, $20,000 of my own money in a project, I need to be reasonably confident about making at least some of that money back or I don't get to make another movie. I don't have a patron or rich lover to fund what I do, so... I have to not make consistent losses.
Facing this reality, the main way I make money is through private showings in indie theaters, selling disks direct, and then when the economic potential of the production seems tapped out, sticking it somewhere accessible so at least it is seen by *people*.
That doesn't really work. I don't know what else to do. I have a couple of really fun hard sci-fi ideas I'd love to develop, but the audience is hard to reach and still get paid enough to just cover my costs... Or I can participate in the conventional distribution system and be SURE of making no money.
Unless there's some rich benefactor or wealthy single lady out there *grins* my really very specialist movies have no chance of being made or seen by a wide audience.
Bittorrent breaks the distribution problem, but doesn't help the money problem.
Why does no one ever consider the possibility that perhaps $10 million for a lead actor is a slightly over the top wage for the challenge of 'looking pretty while pretending to be someone else in front of a video camera for a few months'?
I don't give a shit if it is the worst movie I've ever seen. I'm going to buy the blu-ray edition when it comes out. I hope they sell more copies than any movie ever. With a little luck that will cause some of the movie execs to die from apoplexy.
Champions of "indie" cinema take note: Cinedigm is simply a production/distribution division of Technicolor, (yes that Technicolor), a multi-billion dollar Hollywood production service company that operates as a vendor to all the Hollywood studios. Several of the producers have ongoing relationships with Technicolor and Focus Features, a division of NBCUniversal, which is handling distribution of the film in several foreign territories. Cinedigm is the US film and animation industries.
This entire thing is just Technicolor putting up a tiny film, probably entirely produced with UK Lottery Fund money and North Carolina tax credits, as a stalking horse/advertising experiment. The film has no stars to speak of, it was probably going to die an unlamented death on pay-per-view before they upgraded their marketing campaign to full Viral mode.
Don't blame me, I voted for Baltar.