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Lenovo To Drop Iomega Brand On Joint EMC Products

Posted by timothy on from the what's-in-a-name dept.

FrankPoole writes "The Iomega brand name will soon be officially laid to rest. Lenovo and EMC, which jointly own the storage company, will replace the Iomega name on all NAS products with 'LenovoEMC.' Lenovo and EMC entered into a joint venture last year, with Lenovo buying partial ownership of Iomega. But because the company name is associated with cheap, consumer storage and ZIP drives, Lenovo is giving Iomega the boot."

3 of 58 comments (clear)

  1. Forget ZIP drives by Anonymous Coward · · Score: 5, Interesting

    The real Iomega product was the Bernoulli Box!

  2. Today I learned Iomega by Anonymous Coward · · Score: 5, Insightful

    still existed as a name.

  3. Do you know what this Means? by ExploHD · · Score: 5, Funny

    Looks like the Iomega brand has experienced the click of death.