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Lenovo To Drop Iomega Brand On Joint EMC Products

Posted by timothy on from the what's-in-a-name dept.

FrankPoole writes "The Iomega brand name will soon be officially laid to rest. Lenovo and EMC, which jointly own the storage company, will replace the Iomega name on all NAS products with 'LenovoEMC.' Lenovo and EMC entered into a joint venture last year, with Lenovo buying partial ownership of Iomega. But because the company name is associated with cheap, consumer storage and ZIP drives, Lenovo is giving Iomega the boot."

7 of 58 comments (clear)

  1. Forget ZIP drives by Anonymous Coward · · Score: 5, Interesting

    The real Iomega product was the Bernoulli Box!

    1. Re:Forget ZIP drives by RJFerret · · Score: 3, Informative

      Yes, which actually used the Bernoulli Principle to "fly" the heads over the disk surface--150 MB floppy disks essentially! Far more novel than the successive Zip or Jaz drives, convenient/valuable though they also were (I still have one of the latter).

    2. Re:Forget ZIP drives by bill_mcgonigle · · Score: 3, Interesting

      Those were great. My first Linux system ran off of one (a 150MB) cart, booting off the SCSI interface on the Sound Blaster 16. At the time I'd spent $700 of paper route/lawn mowing money on the 330MB EIDE hard drive, and the 150MB carts were in the $75 range, so it was a great deal. I think the drive was $199. I had a cart for Slackware, a cart for booting the Mac at work with a decent System, and one for media storage. Eventually affordable hard drives started coming in GB numbers, but none of that gear ever failed before it became obsolete. Wish I could say the same about their later products...

      --
      My God, it's Full of Source!
      OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
  2. Today I learned Iomega by Anonymous Coward · · Score: 5, Insightful

    still existed as a name.

    1. Re:Today I learned Iomega by nametaken · · Score: 3, Insightful

      I didn't know Lenovo owned them. This reminds me a bit of the Cisco+Linksys pairing. Putting a respectable name on a budget line of products doesn't seem to help, it just makes you less sure of anything with the respectable name.

  3. Do you know what this Means? by ExploHD · · Score: 5, Funny

    Looks like the Iomega brand has experienced the click of death.

  4. I never understood why Iomega was so popular. by Vidar+Leathershod · · Score: 3, Interesting

    It always struck me that Zip drives became so ubiquitous. I looked at them briefly for my own use, and chose the Syquest EZ135 instead. The Syquest had a transfer rate 4 times the speed of the Zip drive, and the access time was half that of Zip. About the same cost for drive and cartridges, but 35MB more data per cartridge. Considering my internal drive was a 40MB SCSI drive, that was something. I swear that sometimes the Syquest felt faster than my internal SCSI drive, though I never benchmarked it.

    They always mounted, unlike Zips which sometimes had seating difficulties. Later, when Jaz came out, for the same price you could get the Syjet. A faster drive and 50% more storage. Not as reliable as EZ135, but then again, JAZ was a reliability disaster. Oh, well.

    --
    The brains of a chicken, coupled with the claws of two eagles, may well hatch the eggs of our destruction.