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Facebook To Introduce Video Ads

another random user writes "Facebook is reportedly introducing video advertisements to News Feeds this summer. Reports in the Financial Times (registration required) say that the clips will last for around 15 seconds, and the first one users see each day will play automatically. The first video will apparently play without audio, and restart if the account holder chooses to activate sound. Facebook is yet to officially confirm the move, but the report claims that the social network will gradually introduce video advertising to minimize user disruption. The company's most lucrative marketing partners, including American Express, Coca Cola, Ford, Diageo and Nestle, are expected to be the first brands to make use of the feature. Facebook is said to have implemented the strategy in a bid to take a slice out of TV ad revenue by undercutting the sector."

2 of 180 comments (clear)

  1. Re:that is a massive rip-off of my data allotment by TWiTfan · · Score: 5, Interesting

    Anyone who sat through previous Facebook abuse will sit through this. They have a monopoly on your friends. That's a hell of a thing to overcome.

    Yeah, people used to say the same thing about MySpace.

    --
    The cow says "Moo." The dog says "Woof." The Timothy says "Thanks, valued customer. We appreciate your input."
  2. Re:that is a massive rip-off of my data allotment by admdrew · · Score: 4, Interesting

    Anyone who sat through previous Facebook abuse will sit through this.

    It's reaching a breaking point, even among those who use Facebook heavily. I'm a self-described heavy user of Facebook, but recently removed it from my phone to avoid ads (and the stupid bullshit where the app would still try to pull my GPS location even with 'location' turned off - but I digress).

    Not having access to mobile Facebook has been a big personal change, but one I'm generally happy with. I do miss being a "part" of some friend interactions (typically sporting events or other immediately-topical events), but I also feel my smartphone usage is far less compulsive - no longer am I idly checking Facebook on my phone during my commute, "forcing" me to read my book, for example - and it's definitely reduced my "need" to know what's going on immediately at all times. I may have a little easier than others because I never got into Twitter, so my Facebook feed is the 'fastest' social networking I do.