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Facebook To Introduce Video Ads

Posted by ryuzaki0 on from the just-what-everyone-wanted dept.

another random user writes "Facebook is reportedly introducing video advertisements to News Feeds this summer. Reports in the Financial Times (registration required) say that the clips will last for around 15 seconds, and the first one users see each day will play automatically. The first video will apparently play without audio, and restart if the account holder chooses to activate sound. Facebook is yet to officially confirm the move, but the report claims that the social network will gradually introduce video advertising to minimize user disruption. The company's most lucrative marketing partners, including American Express, Coca Cola, Ford, Diageo and Nestle, are expected to be the first brands to make use of the feature. Facebook is said to have implemented the strategy in a bid to take a slice out of TV ad revenue by undercutting the sector."

6 of 180 comments (clear)

  1. that is a massive rip-off of my data allotment by swschrad · · Score: 5, Insightful

    and is likely to result in my pulling the plug. screw 'em.

    --
    if this is supposed to be a new economy, how come they still want my old fashioned money?
    1. Re:that is a massive rip-off of my data allotment by i+kan+reed · · Score: 5, Insightful

      Anyone who sat through previous Facebook abuse will sit through this. They have a monopoly on your friends. That's a hell of a thing to overcome. I deal with it by only ever talking to the friends I'm quite close to and leaving everyone else to themselves in the modern social networking era.

    2. Re:that is a massive rip-off of my data allotment by TWiTfan · · Score: 5, Interesting

      Anyone who sat through previous Facebook abuse will sit through this. They have a monopoly on your friends. That's a hell of a thing to overcome.

      Yeah, people used to say the same thing about MySpace.

      --
      The cow says "Moo." The dog says "Woof." The Timothy says "Thanks, valued customer. We appreciate your input."
    3. Re:that is a massive rip-off of my data allotment by jythie · · Score: 5, Insightful

      I would wager the various adblocking tools will be updated to handle these new Facebook ads pretty quickly. You would think that by now marketers would have learned that people will generally let ads slide as long as they are unobtrusive, but these 'HEY LOOK AT ME!' ones always end up with people either avoiding the site or installing blocking software. These ads just don't work.

      I guess we are seeing yet another new generation of marketers learning old lessons, or old marketers who have rising through the ranks and not learned a think for the last 20 years.

    4. Re:that is a massive rip-off of my data allotment by Anonymous Coward · · Score: 5, Insightful

      A friend of mine who left FB entirely last year, with whom I still keep in touch because we both accept e-mail, has bemoaned instantly losing touch with most of his acquaintances. And then mutual friends of ours often ask where he is nowadays

      If friend's can't be bothered to respond to your emails or telephone, then perhaps they are not your friends at all.

  2. Darth Zuckerberg by the+eric+conspiracy · · Score: 5, Funny

    I am altering the deal. Pray I don't alter it any further.