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The Days of Cheap, Subsidized Phones May Be Numbered

In the U.S., subsidized phones are the norm: for post-paid, long-term contract use, getting a low up-front price on a phone is one of the few upsides. New submitter Apptopia writes "After T Mobile mostly did away with subsidized phone plans, the other major carriers (Verizon, AT&T, Sprint) are paying attention. Carriers lose money with phone subsidies for high-end smartphones (particularly Apple's iPhone). If they do away with the subsidy, you will have to pay full retail price for phones, but your monthly bill will be lower." If people had a better idea what they were paying for, though, manufacturers might fight harder on price. There are lots of well-reviewed, multi-band, unlocked phones on Amazon and DealExtreme from lesser-known companies, and Nokia's new Asha 501 (though limited in many ways, including availability, having just launched in India) shows that the "smartphone" label can apply even to a sub- $100 phone.

11 of 329 comments (clear)

  1. confused by Anonymous Coward · · Score: 5, Informative

    It's always been cheaper to buy a phone outright and not have a contract

    1. Re:confused by allcoolnameswheretak · · Score: 4, Interesting

      It obviously depends on how much you use your phone. I own a prepaid 10€ stupidphone good enough for being reachable and making emergency calls. I buy a new 25€ credit about once in four months. As a matter of fact, I can't even remember the last time I payed cash.

      Maybe I'm the exception (and I'm a man so I don't need to have hourly chats with my friends every day). But I'm connected to the Internet all the time at work and at home 24/7. People say PC's are dying because of Smartphones and Tablets. For me it's the other way around. I feel I don't need a Smartphone or Tablet because I always have a PC with Internet nearby. And when I'm commuting, or going for a walk, or sitting in the park I'm quite thankful for not having any high tech around to distract me from nature, my thoughts or a good book.

    2. Re:confused by Anonymous Coward · · Score: 4, Insightful

      Totally agree with you - in every sense of the word. The whole smartphone phenomenon has passed me by. I find my dumbphone very handy every once in a while, but you'd have to pry my work/home internet connected pc's from my cold dead hands......

    3. Re:confused by Anonymous Coward · · Score: 5, Insightful

      Now I'd don't have £450 to drop on a new phone. So I'd have to take out a loan.

      This right here is what's wrong with consumerist entitled way of thinking and why corps have no problem shearing people as they wish, including these OMGFREE! subsidized phones.

      See, my train of thought would be "Now I'd don't have £450 to drop on a new phone. So I'd have to look for cheaper options or make do for a month or two with my old trusty Nokia", not "I can't afford it, therefore I'll overpay 30% because BUT I NEED THIS NEW SHINY NOW!".

    4. Re:confused by Garybaldy · · Score: 4, Informative

      You did not grasp what I posted.

      Some carriers do not offer an unsubsidized monthly service price. As in you pay the same amount if you buy a phone outright from anywhere you want. You just don't grasp how fucked up the carriers in the US are.

  2. an interesting perspective... by cas2000 · · Score: 5, Insightful

    ...but bizarrely distorted from reality.

    telcos and their allegedly-"subsidised" phones are the reason why phones are still so ridiculously expensive. they remove the normal effects of competition in the tech market-place, so we're still paying $600-$1000 for a current gen phone just as we were 10 or 15 years ago.

    every other tech device - including extremely similar devices, tablets - have come down in price at least four-fold if not ten-fold over the same time period.

    phones remain expensive to buy outright because the customers that the phone manufacturers are targetting are their largest customers, the telcos. if new phones were cheap to buy outright, people would be far less inclined to sign up for abusive two year contracts to get a hire-purchase phone (not "free" and not "subsidised" - the price is embedded in your contract)

  3. Not numbered. More declining. by Mr_Silver · · Score: 4, Interesting

    The US phone market is just going the way of the European phone market. You'll still be able to get a contract and subsidised handset if you want, but you can also get a SIM only deal and bring your own handset.

    Not everyone can afford to drop £500 on a phone outright so there are many people who still go down the contract route.

    The SIM only deals will be split into two. Either you top up the SIM at the beginning of the month and get a bunch of texts and data - or you can get a contract for your SIM which gives you a load of minutes, data and texts for a monthly fee.

    Last time I had access to a network operators stats (4 years ago), customers on contract were about 51% of the total base. I wouldn't be surprised if SIM only is now the majority.

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  4. Reason For Subsidies by Dredd13 · · Score: 5, Insightful

    Part of the reason for subsidies is the disjointed, non-standardized nature of the US cellular network. Paying full price for a phone is much more tolerable to me if I can jump ship to any other carrier that I want, like I could in most countries.

    But, today, if I bought an unlocked GSM phone, to use on AT&T, and then a year from now wanted to switch carriers, my choices are hampered by that lack of standardization. That phone is -- essentially -- worth only half as much because it only works on half the carriers (the GSM carriers, as opposed to the CDMA carriers).

    IMHO, that problem needs to be resolved before this works as a next step.

  5. Cute Theory by whisper_jeff · · Score: 5, Insightful

    If they do away with the subsidy, you will have to pay full retail price for phones, but your monthly bill will be lower.

    It's cute that you think that monthly bills will be lower if people are required to pay full price for their phones...

  6. Re:High end phones have always been $650 by Nikademus · · Score: 4, Interesting

    I would say, only an idiot would spend $300+ on a china unknown brand without any kind of warranty and not even any test. Most devices like the one you describe won't ever get any OS upgrade anytime soon (or even CM), and generally have pretty low end components, like a very low response touchscreen, weak battery, etc...
    $300+ for a chinese unknown device when you can get a Google Nexus 4 for $299, who's the idiot there...

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  7. Re: straight talk payback period by punker · · Score: 4, Interesting

    I bought my wife an iphone 5 for christmas to use on straight talk. Compared to a $75 per month subsidized plan, the payback period was 14months. There have been some hassles with MMS (which has been a bit of a big deal), and no LTE (yet), but that's fine because it turns the telco into a commodity (which is what we want).

    Additionally, if you watch the deal sites, you'll sometimes see 6 month refill cards for $220. That takes the monthly cost down to $36, which is right where I am willing to pay.