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The Days of Cheap, Subsidized Phones May Be Numbered

In the U.S., subsidized phones are the norm: for post-paid, long-term contract use, getting a low up-front price on a phone is one of the few upsides. New submitter Apptopia writes "After T Mobile mostly did away with subsidized phone plans, the other major carriers (Verizon, AT&T, Sprint) are paying attention. Carriers lose money with phone subsidies for high-end smartphones (particularly Apple's iPhone). If they do away with the subsidy, you will have to pay full retail price for phones, but your monthly bill will be lower." If people had a better idea what they were paying for, though, manufacturers might fight harder on price. There are lots of well-reviewed, multi-band, unlocked phones on Amazon and DealExtreme from lesser-known companies, and Nokia's new Asha 501 (though limited in many ways, including availability, having just launched in India) shows that the "smartphone" label can apply even to a sub- $100 phone.

42 of 329 comments (clear)

  1. confused by Anonymous Coward · · Score: 5, Informative

    It's always been cheaper to buy a phone outright and not have a contract

    1. Re:confused by allcoolnameswheretak · · Score: 4, Interesting

      It obviously depends on how much you use your phone. I own a prepaid 10€ stupidphone good enough for being reachable and making emergency calls. I buy a new 25€ credit about once in four months. As a matter of fact, I can't even remember the last time I payed cash.

      Maybe I'm the exception (and I'm a man so I don't need to have hourly chats with my friends every day). But I'm connected to the Internet all the time at work and at home 24/7. People say PC's are dying because of Smartphones and Tablets. For me it's the other way around. I feel I don't need a Smartphone or Tablet because I always have a PC with Internet nearby. And when I'm commuting, or going for a walk, or sitting in the park I'm quite thankful for not having any high tech around to distract me from nature, my thoughts or a good book.

    2. Re:confused by Anonymous Coward · · Score: 2, Interesting

      Exactly. "Cheap" subsidized phones?? More like expensive subsidized phones.

      It's like saying a normal bachelor house is "cheap" because your first payment is only $1... even though the following payments are $20k for 20 years.

    3. Re:confused by mlk · · Score: 2

      Depends on how you look at it.
      My Note is on a £35 a month 24 month contract with an upfront fee of £70. The total cost of ownership £910.
      An unlocked Galaxy Note 2 was at the time £450. The same plan is £12.90 on SIM only, over two years that is £310, total cost of ownership £760.

      Now I'd don't have £450 to drop on a new phone. So I'd have to take out a loan. Looking for a loan would cost, getting one for such a small amount would cost. Going direct to the mobile operator costs £150. Is the time and hassle of getting a loan saved worth £150? I'd say yes, you may feel differently.

      --
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    4. Re:confused by Anonymous Coward · · Score: 4, Insightful

      Totally agree with you - in every sense of the word. The whole smartphone phenomenon has passed me by. I find my dumbphone very handy every once in a while, but you'd have to pry my work/home internet connected pc's from my cold dead hands......

    5. Re:confused by TheRaven64 · · Score: 2

      The loan was for two years, with interest payments of £150 (so, £75/year) on a total of £450. That works out at about a 17% AER. On other words, you'd have been about as well off to get the first credit card offer that came through your door, buy the phone outright, and pay back the money at the same rate. You'd have been a lot better off if you could afford to pay back £50 on your credit card bill every money. A quick search tells me that the Sainsbury's credit card has a 7.8% APR, so if you got one of these, you'd be a lot better off to buy the phone on the card, and then paying back as much as you could afford.

      If you're in a situation where £450 is an unaffordable expense, I'd imagine that you already have a credit card that you pay off every money, so you postpone paying for your regular expenses by 14-45 days, in which case just buying the phone on the card you already have would be cheaper and no more effort.

      And it sounds like you actually got a comparatively good deal on your phone. Most 'subsidised' phones are equivalent to a loan with an APR of 20-50%. I'd love to see the regulator say that phone companies had to sell phones at the same price whether you had a contract or not, but could include a loan for phone purchasing with the contract as long as they stated the terms with the same detail required of other lenders.

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    6. Re:confused by hairyfeet · · Score: 3, Insightful

      I don't know how it is in your area but in mine the growing trend is the Walmart straight talk prepaid "all you can eat" plan (yes I know its actually 2GB before they start throttling, but many users don't use their phones for web kiosks) with Android smartphones. I can't say as i blame 'em, after trying out a friend's I may end up switching myself as his phone was just $70, the screen was clear and CPU powerful enough it was pretty decent at doing search by voice as well as being a PMP, all in all I'd say for $50 a month including unlimited talk and text it was a decent deal.

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    7. Re:confused by Anonymous Coward · · Score: 5, Insightful

      Now I'd don't have £450 to drop on a new phone. So I'd have to take out a loan.

      This right here is what's wrong with consumerist entitled way of thinking and why corps have no problem shearing people as they wish, including these OMGFREE! subsidized phones.

      See, my train of thought would be "Now I'd don't have £450 to drop on a new phone. So I'd have to look for cheaper options or make do for a month or two with my old trusty Nokia", not "I can't afford it, therefore I'll overpay 30% because BUT I NEED THIS NEW SHINY NOW!".

    8. Re:confused by Garybaldy · · Score: 4, Informative

      You did not grasp what I posted.

      Some carriers do not offer an unsubsidized monthly service price. As in you pay the same amount if you buy a phone outright from anywhere you want. You just don't grasp how fucked up the carriers in the US are.

  2. New phone every month? by bejiitas_wrath · · Score: 2

    Who gets a new phone every month? I still have a Blackberry 9700 and that does everything that I need.

    --
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    1. Re:New phone every month? by Mike+Frett · · Score: 3, Insightful

      It's a Monkey see Monkey do kinda of thing. Some Teen sees his friends with the newest Phone and they want one also. They would probably be laughed at and bullied if they didn't. But I agree with you, I'm fine with outdated Tech as long as it still does what I want it to do; I don't even own a phone, I don't have a use for one currently.

      In my opinion, Tech is the new Religion, most of it is a want, not a need. It's a Crutch.

    2. Re:New phone every month? by maxwell+demon · · Score: 2

      While you don't need a smartphone, it's a good idea to have a simple phone with you in case you've got an emergency. Being able to call for help immediately may make the difference between life and death. Given that simple phones are very cheap these days, there's IMHO no good reason not to have one.

      --
      The Tao of math: The numbers you can count are not the real numbers.
    3. Re:New phone every month? by maxwell+demon · · Score: 2

      WHO doesn't need a smartphone?

      Mike Frett, assuming he wrote the truth.

      --
      The Tao of math: The numbers you can count are not the real numbers.
    4. Re:New phone every month? by ImprovOmega · · Score: 2

      WHO doesn't need a smartphone?

      Teenagers.

  3. an interesting perspective... by cas2000 · · Score: 5, Insightful

    ...but bizarrely distorted from reality.

    telcos and their allegedly-"subsidised" phones are the reason why phones are still so ridiculously expensive. they remove the normal effects of competition in the tech market-place, so we're still paying $600-$1000 for a current gen phone just as we were 10 or 15 years ago.

    every other tech device - including extremely similar devices, tablets - have come down in price at least four-fold if not ten-fold over the same time period.

    phones remain expensive to buy outright because the customers that the phone manufacturers are targetting are their largest customers, the telcos. if new phones were cheap to buy outright, people would be far less inclined to sign up for abusive two year contracts to get a hire-purchase phone (not "free" and not "subsidised" - the price is embedded in your contract)

    1. Re:an interesting perspective... by iampiti · · Score: 2

      Are you sure about this?
      European cell phone market started a similar transition a while ago and I haven't seen any decreases in phone prices. Granted, it can be difficult two relate the two but I haven't seen it happening anyway.
      Also, I disagree too with what you say about phones not having decreased in price in the last few years: Yes, the top phones still cost 600$ or more but this year top of line phone also has 2x the power in CPU and GPU, and a better screen (among others) than the last year's top phone. So yes, you're getting more for your money although probably not in the form you wanted (a price reduction).

    2. Re:an interesting perspective... by flyneye · · Score: 2

      " you will have to pay full retail price for phones, but your monthly bill will be lower."

      'N' monkeys might fly out my butt, too. You might see a temporary drop, but eventually there will be a surcharge to cover the janitor scrubbing the executive toilets, to make up the difference. Prices never really go down. NEVER.

      "Never trust a whore who says she doesn't want any money, what she really means is; she wants MORE money" --Wm. S. Burroughs

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    3. Re: an interesting perspective... by mspohr · · Score: 2, Informative

      I just bought a Nexus 4 for US$ 299.
      Great phone. Big screen. No subsidy. Free to use any carrier.

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    4. Re: an interesting perspective... by Sponge+Bath · · Score: 3, Interesting

      The $200+ cost mentioned is only for parts and assembly. You aren't allowing a penny for research, development, design, advertising, distribution, support, updates and services accompanying the device. Nobody is claiming this is "the best capitalism can do", but to continue talking about 3x markup as if there are no costs beyond BOM + assembly is not realistic.

    5. Re: an interesting perspective... by mspohr · · Score: 2

      I have a TV mobile plan for one phone that cost me $10 a month pay as you go.
        another phone has an AT&T plan for $30 a month with more data.
        no rip off here.

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  4. High end phones have always been $650 by alen · · Score: 2, Informative

    As long as I can remember from the late 90's living in Europe

    1. Re:High end phones have always been $650 by gl4ss · · Score: 2

      As long as I can remember from the late 90's living in Europe

      well there was exceptions about a decade ago... treos & etc "american" smartphones were 1000 euros+. nobody, really nobody, bought them if they saw the price sticker, but subsidizing them with 120$ / month service charges apparently worked in america. (this was around when say, 3650 s60 phone had an actual cost of 230euros)

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    2. Re:High end phones have always been $650 by EEPROMS · · Score: 2, Informative

      Only idiots with to much money and no internet skills pay more than $400 for a so called high end phone. One of the guys at work recently purchased a 5.7" quad core IPS screen mobile from china for a little over $300 (Model# N7300, google it). I was thinking, naaw it will be a heap of crap, well it arrived and worked and not only that "it was pre-rooted". It played 720p mkv movies with no issues and has a dual sim and a SDCARD slot.

    3. Re:High end phones have always been $650 by timmyf2371 · · Score: 2, Insightful

      Absolute nonsense. Some of us "idiots with no internet skills" have simply considered all the options and decided we would rather buy a device from Samsung/HTC/Apple/Nokia etc.

      Personally, I use an iPhone because I prefer the way its software operates vs Android. As a superior internet user, perhaps you would be kind enough to point me to the cheaper device from Asia which runs iOS?

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    4. Re:High end phones have always been $650 by Nikademus · · Score: 4, Interesting

      I would say, only an idiot would spend $300+ on a china unknown brand without any kind of warranty and not even any test. Most devices like the one you describe won't ever get any OS upgrade anytime soon (or even CM), and generally have pretty low end components, like a very low response touchscreen, weak battery, etc...
      $300+ for a chinese unknown device when you can get a Google Nexus 4 for $299, who's the idiot there...

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  5. Not numbered. More declining. by Mr_Silver · · Score: 4, Interesting

    The US phone market is just going the way of the European phone market. You'll still be able to get a contract and subsidised handset if you want, but you can also get a SIM only deal and bring your own handset.

    Not everyone can afford to drop £500 on a phone outright so there are many people who still go down the contract route.

    The SIM only deals will be split into two. Either you top up the SIM at the beginning of the month and get a bunch of texts and data - or you can get a contract for your SIM which gives you a load of minutes, data and texts for a monthly fee.

    Last time I had access to a network operators stats (4 years ago), customers on contract were about 51% of the total base. I wouldn't be surprised if SIM only is now the majority.

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    1. Re:Not numbered. More declining. by gl4ss · · Score: 3, Insightful

      somebody who cannot afford $500 on a phone should not be buying a $500 phone with effectively high interest rate payments spread over 2-3 years.

      exactly! this is what people don't get about partial payments!!

      just the other week a friend of mine was gloating about how cheap an iphone5 is if paying partial payments! as if it wasn't many hundreds of bucks if you pay them in small installments.... people are fucking stupid.

      --
      world was created 5 seconds before this post as it is.
    2. Re:Not numbered. More declining. by forand · · Score: 3, Informative

      Well if you are on Verizon or AT&T in the US it doesn't make ANY sense to buy an unlocked phone. You get zero benefit. You don't pay less. You don't get a better plan. Nothing. Only now with T-Mobile does one get a small discount on the monthly rate. I would be happy to pay full price for an unlocked phone to use anywhere I choose and pay a reasonable price for service via pay as you go. That is not offered in the US. Until it is I am already going to be paying the phone subsidy price regardless of where I got my phone so it makes sense to get a new phone every time I am eligible and sign up for a new two year contract. I am going to be paying for it anyway. All this keeping in mind that T-mobile doesn't offer great service where I live.

  6. Re: Contracts will never go away in the USA by alen · · Score: 2

    4 Line mobile share on AT&T i pay $266 with taxes for 10gb data and unlimited minutes And texts

    T mobile it's $100 plus $40 for the 2gb data add on for each phone plus $80 for the phone payments plus taxes which are almost $10 per line per month

    And t mobile I have to wait 2 years to upgrade. AT&T gives me a discount on iPhone upgrades after 6 months and a full subsidy after 18

  7. Reason For Subsidies by Dredd13 · · Score: 5, Insightful

    Part of the reason for subsidies is the disjointed, non-standardized nature of the US cellular network. Paying full price for a phone is much more tolerable to me if I can jump ship to any other carrier that I want, like I could in most countries.

    But, today, if I bought an unlocked GSM phone, to use on AT&T, and then a year from now wanted to switch carriers, my choices are hampered by that lack of standardization. That phone is -- essentially -- worth only half as much because it only works on half the carriers (the GSM carriers, as opposed to the CDMA carriers).

    IMHO, that problem needs to be resolved before this works as a next step.

  8. You really think carriers are losing money? by the_B0fh · · Score: 2

    Are people really that stupid? There are plenty of comparisons showing how much money you save by going prepaid vs subsidized phone.

    That means the extra money is going into the carriers' pocket.

    That extra money means they're losing money...?! [shakes head at state of math among reporters]

  9. Cute Theory by whisper_jeff · · Score: 5, Insightful

    If they do away with the subsidy, you will have to pay full retail price for phones, but your monthly bill will be lower.

    It's cute that you think that monthly bills will be lower if people are required to pay full price for their phones...

    1. Re:Cute Theory by Anonymous Coward · · Score: 2, Informative

      I paid full price for my S3 and pay only $30 a month with T-mobile while my mom is paying like $300 a month for 3 phones on Verizon. Only difference is I get unlimited data (throttled after 5gb) and 100 minutes. Yes, you can pay less on your bill.

  10. Oh, I do love stories about US mobile phone rates! by itsdapead · · Score: 2

    Here in the UK, we often get ripped off for computers, software and electronics (usually priced as $1=£1*) so its nice to know that there are some things where we have it better than the USA.

    Currently paying £13 per month for 200 minutes of voice, 5000 texts and pseudo-unlimited data (HSPA+ in most places). One-month rolling contract, bring-your-own phone. (I don't use much voice - it would be another £12/month for 2000 minutes). Bundled phone contracts are still the norm (at the end of the contract you can usually keep the phone and negotiate a reduced rate) but all the carriers offer SIM-only plans.

    (* some of which is down to sales tax, but not all).

    --
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  11. Possible side effect by suso · · Score: 2

    Of course a possible side effect (and a good one from an e-waste point of view) is that people would hold onto their old phones longer. I see this as a good thing.

  12. Re: straight talk payback period by punker · · Score: 4, Interesting

    I bought my wife an iphone 5 for christmas to use on straight talk. Compared to a $75 per month subsidized plan, the payback period was 14months. There have been some hassles with MMS (which has been a bit of a big deal), and no LTE (yet), but that's fine because it turns the telco into a commodity (which is what we want).

    Additionally, if you watch the deal sites, you'll sometimes see 6 month refill cards for $220. That takes the monthly cost down to $36, which is right where I am willing to pay.

  13. Add Firefox to the phone mix by SternisheFan · · Score: 2

    Firefox is getting into the cellphone market with a $50 phone. In a year all this arguing over $600 phones may be over. http://www.zdnet.com/firefox-os-puts-a-good-50-smartphone-within-reach-7000015212/

  14. Not itemized by tepples · · Score: 2

    you should see how much your service costs and how much your phone costs separately.

    Carriers that aren't T-Mobile have historically refused to itemize those. They have been particularly unwilling to reduce the monthly bill after the subsidy is paid off.

  15. Chinese smartphone + CyanogenMod = no PRC spyware by tepples · · Score: 3, Insightful

    It looks like you're accusing these manufacturers of loading PRC spyware. If it's pre-rooted, you should be able to flash CyanogenMod and get rid of the PRC spyware.

  16. Shameless plug by MacDork · · Score: 2

    Plenty of sub $100 androids already available, but don't let that stop you from plugging Nokia. http://www.pacebutler.com/blog/android-mobile-phones-under-100/

  17. Hidden subsidy should perhaps be banned by mysidia · · Score: 2

    I think the carriers should be required to eliminate termination fees, and structure the payment situation differently

    Instead of being allowed to have a 2 year contract, you pay for: (1) Financing charges on your phone. You have an option of either paying up front for the phone, fair market value. Or financing the phone; instead of a "$200 termination fee"; you have a principal balance on your loan for the phone.

    Instead of having a subsidy hidden within the monthly fee, you have: (1) a monthly subscription fee, and (2) a monthly installment on the financing for your smart phone.

    Then if you leave providers, you don't pay a $200 termination fee. You have the option to continue to make the repayment on your financing, and you have a right to unlock your phone and take it to the competitor, instead of having to get a new smartphone, and a new financing agreement.

    Furthermore, once the financing is paid off, your monthly price decreases, since the providers are required to keep the subscription fee separate in that case;

    That differs from the current situation, where you continue to pay the same high price, whether the carrier is currently financing your smart phone, or you chose to purchase it outright, or got a cheaper phone subsidized, or a more expensive one....

  18. Where can I get a subsidzed phone? by fgouget · · Score: 2

    I'd love to get a subsidized phone. 'Subsidized' means I'm not paying full price for the phone, not now, not ever.

    If the operator reduces the upfront cost but then makes me pay the rest during the remainder of the contract, then I'm still paying the full amount or more; so the phone is not subsidized. Subsidized means someone else (The government? A charity? The not-for-pofit operator?) pays part of the phone. I have unfortunaly never found a case where the phone was subsidized. Where can I find such fabled deals?