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Google Betting Its Google+ Systems Know What's Best For You

Nerval's Lobster writes "But at this year's Google I/O conference in San Francisco, Google announced that it has a plan to make Google Plus users more engaged, courtesy of new features backed by a handful of data-analytics tricks. Google Plus postings now feature Google-generated hashtags that, when clicked, direct the user to related content from across their network. From a backend-infrastructure perspective, that sort of thing leans heavily on Google's semantic analysis and the ability to make the right connections between various pieces of data. Google Plus will also automatically highlight certain photos out of dozens or even hundreds of shots. Say you went on vacation to India and took some photos of your significant other in front of the Taj Mahal; Google Plus will leverage its database of information to recognize that as a prominent landmark and pluck those photos out of the pile as 'special.' In the words of that posting on the Google+ Blog: 'Your darkroom is now a Google data center.' Are all these nifty, analytics-intensive features enough to change the larger fortunes of Google Plus? That's the big question. Google has a handsome-looking platform, one that performs certain activities with a high degree of polish and zip—but is that enough to counter Facebook?"

16 of 109 comments (clear)

  1. Google chat users affected by LSD-OBS · · Score: 5, Informative

    As part of the big roll out of these changes, a lot of google chat users have discovered their most frequently used contacts have been automatically "Blocked on Google+", despite not themselves not having Google+ accounts. People have been left with no option other than to sign up to Google+ to access their "Blocked" circle to see what contacts have been blocked, and unblock them.

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    Today's weirdness is tomorrow's reason why. -- Hunter S. Thompson
    1. Re:Google chat users affected by swillden · · Score: 3, Insightful

      Sounds like a bug. I'm sure it will get fixed.

      Yes, Google has bugs.

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      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    2. Re:Google chat users affected by lastx33 · · Score: 5, Insightful

      There is a fundamental difference to your example. When you visit a restaurant, you as the diner are the customer, the restaurant is the supplier and the product is the food and service. I think you misundertand the Google service user's relationship to Google. The service user isn't the customer. Google encourages the user to provide personal data in return for access to a service. That data then becomes Google's product which Google then sells on businesses and organisations - it's actual customers. It is the data customers who have the customer - supplier relationship.

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      "You can lead a horse to water but a pencil must be lead!" - Stan Laurel
  2. The quick answer: by Hartree · · Score: 3, Insightful

    "Are all these nifty, analytics-intensive features enough to change the larger fortunes of Google Plus?"

    No.

  3. Meh. by Daniel+Dvorkin · · Score: 5, Insightful

    When G+ started out, it was clean, fast-loading, reliable, and did exactly what it was supposed to do and no more. You know ... like Google used to be. I had real hopes that G+:FB::Google:Yahoo.

    Every change since then has made it uglier, slower, and buggier; with the latest interface changes they've not only caught up to but actually surpassed Facebook in the amount of irritating crap they shove at the user. Google may be able to coast on people's affection for them as a search engine (especially when the competition is Bing) but they're going to find it increasingly difficult to break into new markets if all they do is ape the worst behavior of the existing market leader--which in this case emphatically includes "adding a bunch of new 'features' when the ones we already have are kind of crap."

    I still use Google as my primary search engine, Gmail as my e-mail provider, and Google Maps when I want to figure out how to go somewhere I haven't been before. Nothing they've done since then has provided any reason to switch from whatever solution I'm currently using. And I really don't think I'm alone in this.

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    The correlation between ignorance of statistics and using "correlation is not causation" as an argument is close to 1.
  4. How about a sane order of posts instead? by Tridus · · Score: 5, Interesting

    I use g+ regularly (I know, insert joke about being the only person on the net to do that here). I've liked it, for the most part.

    But yesterday? Man. That new interface went live and how I have three tiny columns of posts. Which itself might be okay, except they're in no discernible order whatsoever. New stuff I haven't seen yet is buried off the screen, but there's six things from two days ago still hanging around at the top. Sometimes new things appear in a visible spot, sometimes they don't. I don't know why I need three columns when each one is so small that it's barely telling me anything, and looks like it was designed for a mobile screen. (The iPad app has a similar layout but has much saner ordering and uses 1 or 2 columns depending on the size of the item. It works far better.)

    There's an option to turn it back to a single column, but the column stays the same size and now 2/3 of the screen is totally empty while I have to click to expand everything to see more than 30 words and scroll down like crazy. At least in that mode it seems to be ordered correctly.

    The main reaction in my g+ circles to the update was confusion. It wasn't even the usual "change is bad" reaction. People were just lost in how they were supposed to read this new layout and find the new stuff in a simple way.

    It's funny because g+ started off with a simpler, easier to use page than Facebook had. That's gone and reversed itself now. I really don't get what Google's thinking. As of right now, I'd actually rank the usability of Facebook more highly.

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    -- "So they told me that using the download page to download something was not something they anticipated." - Bill Gates
    1. Re:How about a sane order of posts instead? by Tridus · · Score: 3, Interesting

      So does Microsoft. They gave us Windows 8. How's that working out for them? (Considering they're now backtracking and putting boot to desktop and the start menu back in because the market isn't a big fan of what their UI design experts put out.)

      I'm not really sure how it's an "uninformed criticism", when I'm using it. It's entirely informed. They moved the new things that I haven't seen and want to see off the screen, and kept old stuff that I've already seen and don't want to see again at the top. That's useful to me... why?

      But yes, I'm sure that since a Ph.D came up with it, surely it's awesome and we should all bow down to it's greatness. So what if I have to scroll through old stuff to find new stuff, or have the alternative view of a metric fuckton of empty whitespace with a tiny list of content in the middle. I'm sure I'm just not seeing why that's actually a good thing because I'm not smart enough.

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      -- "So they told me that using the download page to download something was not something they anticipated." - Bill Gates
    2. Re:How about a sane order of posts instead? by Teckla · · Score: 3, Interesting

      Have you asked yourself: do you actually know anything about user interface design? Google employs Ph.D.s by the dozen. Maybe you need to stop offering uninformed criticisms? Google doesn't do these things randomly or on a whim. These changes were debated, thought over by smart people, and then implemented. It's like Roger Ebert vs. the opinion of J. Random Moviegoer here.

      I guess I'm not experienced enough in UI design to be allowed to express an opinion either (at least, according to you), but I'll share my opinion anyway: I don't like the multi-column G+ design either, because I find it tiresome to shift my attention back and forth between columns, and keep track of where I am in each column.

      I also find G+ slow (even on my fast CPU) and cluttered. I find the text is too small and if I zoom it two levels (to make it large enough to easily read), the rightmost column partially renders under the Hangouts column.

      Page up and page down don't work quite right a large fraction of the time (try it), and I hate it when web sites pin content (if I scroll, I want everything to scroll).

      I miss the old Google when UI designs were simple, intuitive, uncluttered, and fast. They seem to be junking up all their UIs (including Gmail).

    3. Re:How about a sane order of posts instead? by seebs · · Score: 4, Interesting

      Go read The Design of Everyday Things. Designers have, in multiple fields, consistently used their impressive educations and experience to produce systems which were demonstrably less usable and less well-liked than the things they replaced. It's very easy for people to fall prey to that, and "experts" are not immune...

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      My blog: http://www.seebs.net/log/ --- My iPhone/iPad app: http://www.seebs.net/seebsfrac/
  5. Re:Meh-and-a-half. by ElectraFlarefire · · Score: 5, Insightful

    The current version is all but unusable on a 1.6ghz Atom netbook and grinds my current also Atom desktop machine.. It's go so many bars that vanish and show up, uses so much CPU that typing pegs the system and uses so much realestate that there's less than a quarter of the whole screen for content.. And so much clicking to access things(When things are not automaticly popping up because my cursor strayed somewere).

    Their search engine is great, but G+.. well.. Just because it now mattches the Android/iOS App /dosen't make it a automaticly good thing/.

    Go back to your sleek, efficent, neat ways, Google! That's why we loved you!

  6. Google is approaching this the wrong way by OhANameWhatName · · Score: 4, Insightful
    Yahoo was the mostest winningest search platform for years, until they implemented pop-up advertising. Users immediately jumped ship to Google because it's fast, clean and accurate. Sticking to the 'lean mean searching machine' is what keeps Google on top. Others try to copy it and they fail.

    Google shouldn't be trying to out-Facebook Facebook, they should be creating a 'lean mean social machine' .. because that's what they're good at.

    Google has a handsome-looking platform, one that performs certain activities with a high degree of polish and zip—but is that enough to counter Facebook?

    It's not necessary to counter Facebook, Facebook will do that themselves. Facebook is already getting whipped for privacy violations. All Google needs is a 'lean mean social machine' ie. a simple social platform which respects the user's privacy. Quit adding knuckleheaded features and focus on privacy and security. The short game is shiny widgets, the long game is for the win.

  7. I see diminishing returns by todfm · · Score: 3, Interesting

    We're really digging the bottom of the barrel as an industry if we're putting energy into doing analytics on vacation photos to identify which ones contain landmarks. The way I see it, we've already accomplished the big things in computing (word processing, spreadsheets, image editing, etc.) and now all that's left is the constant development of minutiae.

  8. Google does not work like that by tuppe666 · · Score: 3, Informative

    That data then becomes Google's product which Google then sells on businesses and organisations

    Google will NEVER sell data of its customers...not because of any moral code, but because it is simply not profitable. They sell *targeted* advertising space on services offered for free, Like TV...or newspapers. Its why Google make Billions.

  9. Re:The factual Answer by seebs · · Score: 3, Insightful

    It might sound like that, but when you consider the broad spectrum of things they're including as "active", it really isn't.

    +1'ing apps in Google Play? Really? So everyone who's ever rated an app in the iTunes App Store is a user of Apple's social network? Everyone who's posted to Youtube, even if they've never created a G+ profile, is a user of G+ now? Everyone who uses gmail gets counted?

    I've got no G+ account due to the naming policy crap, but I have gmail and I've posted on youtube. I bet they count me.

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    My blog: http://www.seebs.net/log/ --- My iPhone/iPad app: http://www.seebs.net/seebsfrac/
  10. The highly spun Answer by Hartree · · Score: 4, Interesting

    Is that "fact" like the three copies of Windows 8 that Microsoft counts me as having "bought"?

    I bought three 802.11AC routers from Newegg and automagically had three copies of Win8 added to my cart which were included in the price, but also had an automatic rebate that was applied immediately. That was just before MS came out with the surprisingly large sales figures. I was only one of many.

    Just because it's said by a company you rather like doesn't mean it's not misleading. For example, how much credence would you give something similar said by Apple?

  11. Re:i cannot think for myself. google, think for me by black6host · · Score: 4, Funny

    Minecraft says differently :)