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Google Betting Its Google+ Systems Know What's Best For You

Nerval's Lobster writes "But at this year's Google I/O conference in San Francisco, Google announced that it has a plan to make Google Plus users more engaged, courtesy of new features backed by a handful of data-analytics tricks. Google Plus postings now feature Google-generated hashtags that, when clicked, direct the user to related content from across their network. From a backend-infrastructure perspective, that sort of thing leans heavily on Google's semantic analysis and the ability to make the right connections between various pieces of data. Google Plus will also automatically highlight certain photos out of dozens or even hundreds of shots. Say you went on vacation to India and took some photos of your significant other in front of the Taj Mahal; Google Plus will leverage its database of information to recognize that as a prominent landmark and pluck those photos out of the pile as 'special.' In the words of that posting on the Google+ Blog: 'Your darkroom is now a Google data center.' Are all these nifty, analytics-intensive features enough to change the larger fortunes of Google Plus? That's the big question. Google has a handsome-looking platform, one that performs certain activities with a high degree of polish and zip—but is that enough to counter Facebook?"

30 of 109 comments (clear)

  1. Google chat users affected by LSD-OBS · · Score: 5, Informative

    As part of the big roll out of these changes, a lot of google chat users have discovered their most frequently used contacts have been automatically "Blocked on Google+", despite not themselves not having Google+ accounts. People have been left with no option other than to sign up to Google+ to access their "Blocked" circle to see what contacts have been blocked, and unblock them.

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    Today's weirdness is tomorrow's reason why. -- Hunter S. Thompson
    1. Re:Google chat users affected by swillden · · Score: 3, Insightful

      Sounds like a bug. I'm sure it will get fixed.

      Yes, Google has bugs.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    2. Re:Google chat users affected by lastx33 · · Score: 5, Insightful

      There is a fundamental difference to your example. When you visit a restaurant, you as the diner are the customer, the restaurant is the supplier and the product is the food and service. I think you misundertand the Google service user's relationship to Google. The service user isn't the customer. Google encourages the user to provide personal data in return for access to a service. That data then becomes Google's product which Google then sells on businesses and organisations - it's actual customers. It is the data customers who have the customer - supplier relationship.

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      "You can lead a horse to water but a pencil must be lead!" - Stan Laurel
  2. The quick answer: by Hartree · · Score: 3, Insightful

    "Are all these nifty, analytics-intensive features enough to change the larger fortunes of Google Plus?"

    No.

    1. Re:The quick answer: by BasilBrush · · Score: 2, Insightful

      It is enough to make Google look even more creepy.

    2. Re:The quick answer: by icebike · · Score: 2

      This!
      Google is getting very creepy.
      I know it's all done by mindless computer code, but if mindless code can figure out so many aspects of my existence image what could be done when some rogue government agency demands all of there "analytics" under some secret warrant or fishing letter.

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      Sig Battery depleted. Reverting to safe mode.
    3. Re:The quick answer: by poetmatt · · Score: 2

      actually, this article is creepy. being posted via a pseudonym for a known shitty slashdot editor, they only use that nym when they're posting "google is questionable" or heavily favoring microsoft type troll articles.

      It's not even a remote surprise. You shouldn't expect reasoned and valid criticism of google, just bashing in said articles. This has been covered before on slashdot previously.

  3. Meh. by Daniel+Dvorkin · · Score: 5, Insightful

    When G+ started out, it was clean, fast-loading, reliable, and did exactly what it was supposed to do and no more. You know ... like Google used to be. I had real hopes that G+:FB::Google:Yahoo.

    Every change since then has made it uglier, slower, and buggier; with the latest interface changes they've not only caught up to but actually surpassed Facebook in the amount of irritating crap they shove at the user. Google may be able to coast on people's affection for them as a search engine (especially when the competition is Bing) but they're going to find it increasingly difficult to break into new markets if all they do is ape the worst behavior of the existing market leader--which in this case emphatically includes "adding a bunch of new 'features' when the ones we already have are kind of crap."

    I still use Google as my primary search engine, Gmail as my e-mail provider, and Google Maps when I want to figure out how to go somewhere I haven't been before. Nothing they've done since then has provided any reason to switch from whatever solution I'm currently using. And I really don't think I'm alone in this.

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    The correlation between ignorance of statistics and using "correlation is not causation" as an argument is close to 1.
    1. Re:Meh. by girlintraining · · Score: 2

      I still use Google as my primary search engine, Gmail as my e-mail provider, and Google Maps when I want to figure out how to go somewhere I haven't been before. Nothing they've done since then has provided any reason to switch from whatever solution I'm currently using. And I really don't think I'm alone in this.

      If there was an alternative to Google that wasn't total crap, I'd be using it. As it is, they still try to connect searches you make to a real identity by buying personal data from the major ISPs to tie your name to an IP address, etc. I've found myself having to only access it from Tor or other proxy networks to keep its privacy-invading "features" out of my web experience. And it seems like every month they roll out a new way of trying to screw with that, from "your computer may be sending automated queries" garbage to providing obviously-bogus search results if embedded javascript detects a SOCKS proxy.

      There is no more "do no evil" in Google... it has become the very definition of evil.

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      #fuckbeta #iamslashdot #dicemustdie
    2. Re:Meh. by ColdWetDog · · Score: 2

      There is always Duck Duck Go.

      A bit slower but cleaner and presumably a bit more private.

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      Faster! Faster! Faster would be better!
    3. Re:Meh. by Trax3001BBS · · Score: 2

      I still use Google as my primary search engine, Gmail as my e-mail provider, and Google Maps when I want to figure out how to go somewhere I haven't been before. Nothing they've done since then has provided any reason to switch from whatever solution I'm currently using. And I really don't think I'm alone in this.

      Nope not alone; I use Google as my primary search engine, Gmail as my e-mail provider, Google Maps and Google Earth.

      Hotmail used to be my web based e-mailer yet I can't access it for some reason. My HotMail account is active and I
      still use it, as I had forwarded my Hotmail to Gmail. Hotmail charged for POP'ing my e-mail, Gmail lets me do it for free,
      so I never have to open a browser.

      Checking to see if anything had changed I tried hotmail again, and got in, first time in years!
      This reply has actually been a very beneficial for me, now to weed out the junk that's collected.

  4. How about a sane order of posts instead? by Tridus · · Score: 5, Interesting

    I use g+ regularly (I know, insert joke about being the only person on the net to do that here). I've liked it, for the most part.

    But yesterday? Man. That new interface went live and how I have three tiny columns of posts. Which itself might be okay, except they're in no discernible order whatsoever. New stuff I haven't seen yet is buried off the screen, but there's six things from two days ago still hanging around at the top. Sometimes new things appear in a visible spot, sometimes they don't. I don't know why I need three columns when each one is so small that it's barely telling me anything, and looks like it was designed for a mobile screen. (The iPad app has a similar layout but has much saner ordering and uses 1 or 2 columns depending on the size of the item. It works far better.)

    There's an option to turn it back to a single column, but the column stays the same size and now 2/3 of the screen is totally empty while I have to click to expand everything to see more than 30 words and scroll down like crazy. At least in that mode it seems to be ordered correctly.

    The main reaction in my g+ circles to the update was confusion. It wasn't even the usual "change is bad" reaction. People were just lost in how they were supposed to read this new layout and find the new stuff in a simple way.

    It's funny because g+ started off with a simpler, easier to use page than Facebook had. That's gone and reversed itself now. I really don't get what Google's thinking. As of right now, I'd actually rank the usability of Facebook more highly.

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    -- "So they told me that using the download page to download something was not something they anticipated." - Bill Gates
    1. Re:How about a sane order of posts instead? by Tridus · · Score: 3, Interesting

      So does Microsoft. They gave us Windows 8. How's that working out for them? (Considering they're now backtracking and putting boot to desktop and the start menu back in because the market isn't a big fan of what their UI design experts put out.)

      I'm not really sure how it's an "uninformed criticism", when I'm using it. It's entirely informed. They moved the new things that I haven't seen and want to see off the screen, and kept old stuff that I've already seen and don't want to see again at the top. That's useful to me... why?

      But yes, I'm sure that since a Ph.D came up with it, surely it's awesome and we should all bow down to it's greatness. So what if I have to scroll through old stuff to find new stuff, or have the alternative view of a metric fuckton of empty whitespace with a tiny list of content in the middle. I'm sure I'm just not seeing why that's actually a good thing because I'm not smart enough.

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      -- "So they told me that using the download page to download something was not something they anticipated." - Bill Gates
    2. Re:How about a sane order of posts instead? by Teckla · · Score: 3, Interesting

      Have you asked yourself: do you actually know anything about user interface design? Google employs Ph.D.s by the dozen. Maybe you need to stop offering uninformed criticisms? Google doesn't do these things randomly or on a whim. These changes were debated, thought over by smart people, and then implemented. It's like Roger Ebert vs. the opinion of J. Random Moviegoer here.

      I guess I'm not experienced enough in UI design to be allowed to express an opinion either (at least, according to you), but I'll share my opinion anyway: I don't like the multi-column G+ design either, because I find it tiresome to shift my attention back and forth between columns, and keep track of where I am in each column.

      I also find G+ slow (even on my fast CPU) and cluttered. I find the text is too small and if I zoom it two levels (to make it large enough to easily read), the rightmost column partially renders under the Hangouts column.

      Page up and page down don't work quite right a large fraction of the time (try it), and I hate it when web sites pin content (if I scroll, I want everything to scroll).

      I miss the old Google when UI designs were simple, intuitive, uncluttered, and fast. They seem to be junking up all their UIs (including Gmail).

    3. Re:How about a sane order of posts instead? by seebs · · Score: 4, Interesting

      Go read The Design of Everyday Things. Designers have, in multiple fields, consistently used their impressive educations and experience to produce systems which were demonstrably less usable and less well-liked than the things they replaced. It's very easy for people to fall prey to that, and "experts" are not immune...

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      My blog: http://www.seebs.net/log/ --- My iPhone/iPad app: http://www.seebs.net/seebsfrac/
    4. Re:How about a sane order of posts instead? by gl4ss · · Score: 2

      Have you asked yourself: do you actually know anything about user interface design? Google employs Ph.D.s by the dozen. Maybe you need to stop offering uninformed criticisms? Google doesn't do these things randomly or on a whim. These changes were debated, thought over by smart people, and then implemented. It's like Roger Ebert vs. the opinion of J. Random Moviegoer here.

      they employ two dozen ui specialists and as a consequence have two dozens ui's on the ui.

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      world was created 5 seconds before this post as it is.
  5. Re:Meh-and-a-half. by ElectraFlarefire · · Score: 5, Insightful

    The current version is all but unusable on a 1.6ghz Atom netbook and grinds my current also Atom desktop machine.. It's go so many bars that vanish and show up, uses so much CPU that typing pegs the system and uses so much realestate that there's less than a quarter of the whole screen for content.. And so much clicking to access things(When things are not automaticly popping up because my cursor strayed somewere).

    Their search engine is great, but G+.. well.. Just because it now mattches the Android/iOS App /dosen't make it a automaticly good thing/.

    Go back to your sleek, efficent, neat ways, Google! That's why we loved you!

  6. Google is approaching this the wrong way by OhANameWhatName · · Score: 4, Insightful
    Yahoo was the mostest winningest search platform for years, until they implemented pop-up advertising. Users immediately jumped ship to Google because it's fast, clean and accurate. Sticking to the 'lean mean searching machine' is what keeps Google on top. Others try to copy it and they fail.

    Google shouldn't be trying to out-Facebook Facebook, they should be creating a 'lean mean social machine' .. because that's what they're good at.

    Google has a handsome-looking platform, one that performs certain activities with a high degree of polish and zip—but is that enough to counter Facebook?

    It's not necessary to counter Facebook, Facebook will do that themselves. Facebook is already getting whipped for privacy violations. All Google needs is a 'lean mean social machine' ie. a simple social platform which respects the user's privacy. Quit adding knuckleheaded features and focus on privacy and security. The short game is shiny widgets, the long game is for the win.

  7. I see diminishing returns by todfm · · Score: 3, Interesting

    We're really digging the bottom of the barrel as an industry if we're putting energy into doing analytics on vacation photos to identify which ones contain landmarks. The way I see it, we've already accomplished the big things in computing (word processing, spreadsheets, image editing, etc.) and now all that's left is the constant development of minutiae.

  8. Google does not work like that by tuppe666 · · Score: 3, Informative

    That data then becomes Google's product which Google then sells on businesses and organisations

    Google will NEVER sell data of its customers...not because of any moral code, but because it is simply not profitable. They sell *targeted* advertising space on services offered for free, Like TV...or newspapers. Its why Google make Billions.

    1. Re:Google does not work like that by lastx33 · · Score: 2

      Google will NEVER sell data of its customers...not because of any moral code, but because it is simply not profitable. They sell *targeted* advertising space on services offered for free, Like TV...or newspapers. Its why Google make Billions.

      Exactly how do you think they "target" that advertising? They use algorithms applied to the data supplied by the users through their interaction with the Google services including search history, chats, contact lists etc. to categorise what the users' and their friends' and contacts' interests are, what socio-economic category they fall into, and where they are geographically. That data is the Google product and that is what they sell.

      --
      "You can lead a horse to water but a pencil must be lead!" - Stan Laurel
  9. Re: Meh-and-a-half. by AvitarX · · Score: 2

    You're last paragraph reminds me of how much I liked buzz :-(

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    Wow, sent an e-mail as suggested when clicking on "use classic" banner, and got a fast response that addressed my msg
  10. The factual Answer by tuppe666 · · Score: 2

    No

    "Google announced 190 million people are now active in the Google+ stream, while 390 million are active across Google, including +1’ing apps in Google Play, making video calls in Gmail and sharing videos from YouTube. " http://mashable.com/2013/05/15/google-plus-redesign-pinteres/

    That sounds like a yes to me.

    1. Re:The factual Answer by seebs · · Score: 3, Insightful

      It might sound like that, but when you consider the broad spectrum of things they're including as "active", it really isn't.

      +1'ing apps in Google Play? Really? So everyone who's ever rated an app in the iTunes App Store is a user of Apple's social network? Everyone who's posted to Youtube, even if they've never created a G+ profile, is a user of G+ now? Everyone who uses gmail gets counted?

      I've got no G+ account due to the naming policy crap, but I have gmail and I've posted on youtube. I bet they count me.

      --
      My blog: http://www.seebs.net/log/ --- My iPhone/iPad app: http://www.seebs.net/seebsfrac/
  11. The highly spun Answer by Hartree · · Score: 4, Interesting

    Is that "fact" like the three copies of Windows 8 that Microsoft counts me as having "bought"?

    I bought three 802.11AC routers from Newegg and automagically had three copies of Win8 added to my cart which were included in the price, but also had an automatic rebate that was applied immediately. That was just before MS came out with the surprisingly large sales figures. I was only one of many.

    Just because it's said by a company you rather like doesn't mean it's not misleading. For example, how much credence would you give something similar said by Apple?

  12. Re:i cannot think for myself. google, think for me by black6host · · Score: 4, Funny

    Minecraft says differently :)

  13. Window Dressing by tuppe666 · · Score: 2

    For example, how much credence would you give something similar said by Apple?

    Actually Apple are pretty good, they post figures for in there financial statements in a nice table every year for hardware. Ignoring the fact that they claim a sale when it is a shipped product. In reality they don't really produce anything apart from a narrow range of electronics devices.

    Microsoft do all kinds of things from raising prices; selling in bulk to OEM's, but since they are a monopoly. The real figures are in hard drive companies failing...Dell this week announced further bad move, but on the whole they trumpet success(normally when it hits a significant figure)...and hide failure.

    but googles figures are collaborated now can boast 359 million active users, up 33 percent from 269 million users at the end of June 2012, according to GlobalWebIndex

  14. Tried, but not very good by SuperKendall · · Score: 2

    I tried to use Duck Duck Go, but for some reason I just hate the result UI.

    Also whatever it uses to search for results, just plain is not as good as Google (I read elsewhere your reply that it uses a mix).

    I've tried switching to Bing for a while which mostly works, but for coding related searches Google is still head and shoulders above all competition.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  15. Should be intuitive by SuperKendall · · Score: 2

    Have you asked yourself: do you actually know anything about user interface design?

    If you have to know anything about "user interface design" to actually USE a designed interface, you have failed. The whole point of the field is to make something so obvious to use that it seems like no design was involved.

    Google employs Ph.D.s by the dozen.

    I've known a lot of grad students, and always thought this was the most insane predilection Google had in hiring. Grad students are the least practical people on earth; hence the desire to stay in school long after most people go off to do something real...

    I mean, I don't think you can spell Architecture Astronaut without a trailing * that refers to where the Ph. D came frame.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  16. Won't Be Fooled Again by SuperKendall · · Score: 2

    Having had my share of agony in the past with things that have "+' in the name, I'm not using Google+ until we get to Google++11.

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    "There is more worth loving than we have strength to love." - Brian Jay Stanley