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Twitter's New Money-Making Plan: Lead Generation

jfruh writes "Social networks like Twitter and Facebook have long hoped that the information they've gathered about you will help them create better targeted and more lucrative advertising, even though advertisers never see your personal data directly. But now Twitter is upping the ante, creating a new kind of card that encourages you to give your contact information directly to people who want to sell you things. For instance, Priceline has a new card with a 'sign up and save' button that saves you 10% on a hotel — and, though it isn't made explicit, adds your Twitter handle and contact information to a Priceline mailing list. There's nothing to stop Twitter from handing this info — including your phone number, if you've registered it with the service — to salesmen."

15 of 82 comments (clear)

  1. Lead Generation by Anonymous Coward · · Score: 2, Funny

    You mean "not RoHS compliant"?

  2. This is why by Anonymous Coward · · Score: 5, Interesting

    This is why parties like facebook, google, twitter, and all the other oh-so-social sites want your contact info. Of course, you knew that.

    But it's actually rather deceitful to say one thing and to actually do another. And there is a fundamental problem, where information given in good faith for one purpose gets (silently!) repurposed for another. Doesn't really matter that it's because they wants moar monies, it just isn't what you signed up for. Same with "updates" to privacy policies: Same thing, regardless of what lawyers say, or even if laws exist to explicitly allow such a thing: Such repurposing is always disingenious.

    It happens all the time, of course. And you can't realistically legislate against it with privacy laws, that can do no more than say "now be nice with that valuable sensitive personally identifying information, y'hear?!?". So people keep on giving false information. It isn't so much retalliation but far more a protection mechanism against the inevitable exploits of marketeering. And then there's parties with a lot of power in the market trying to force you to give far too much and actually correct information, even try to get laws passed to force you even worse.

    So I say there ought to be a law allowing the use of pseudonyms wherever you like. If the government is still there for the people, that is.

    1. Re:This is why by StripedCow · · Score: 2

      Then the question is: why aren't there services like facebook's, google's and twitter's that are honest and let you be the customer, instead of commercial third parties?
      I don't mind paying a reasonable fee, if the company treats me like I expect them to.

      --
      If Pandora's box is destined to be opened, *I* want to be the one to open it.
    2. Re:This is why by mwvdlee · · Score: 3, Insightful

      An individual profile is probably worth (far) more to advertisers than an average person would be willing to pay.

      --
      Slashdot social media options: AIM, ICQ, Yahoo, Jabber and Mobile Text. Why no MySpace?
    3. Re:This is why by DragonWriter · · Score: 2

      Then the question is: why aren't there services like facebook's, google's and twitter's that are honest and let you be the customer, instead of commercial third parties?

      Probably, because no one who thinks that enough people are willing to pay enough money to make that a profitable business model has started a business in that space. If you think it would be viable, go ahead and start a firm working on that model and prove it.

  3. Lead Generation? by wonkey_monkey · · Score: 2

    There's an alchemy joke in there somewhere, and Dog knows the world needs more of those.

    --
    systemd is Roko's Basilisk.
  4. OMG My phone number is out there... by Registered+Coward+v2 · · Score: 3, Funny

    and I've tried to keep 555-1212 private for so long...

    --
    I'm a consultant - I convert gibberish into cash-flow.
  5. Re:DPA by SirGarlon · · Score: 4, Informative

    Absolutely not. Data privacy laws in the US and EU are quite different.

    The closest thing we have to consumer privacy laws are HIPPA, which makes medical records confidential, and various laws and court rulings that control wiretapping, surveillance,and random searches. There is a different legal theory at work in US privacy law: US laws aim to restrict of data collection and use by the government (I am sure to get flamed for that because there are gaping holes like email), and the EU Data Protection Directive, to the best of my limited knowledge, aims to restrict data collection and use by private entities.

    What Twitter has just done is perfectly legal in the US. Also, the US respects no "right to be forgotten," (which is technically infeasible anyway in my opinion), so if you quit using Twitter they get to keep using your data forever.

    --
    [Sir Garlon] is the marvellest knight that is now living, for he destroyeth many good knights, for he goeth invisible.
  6. Re:Getting it backwards by Cenan · · Score: 4, Funny

    To be fair you need lead in order to start making gold from it. Baby steps!

    --
    ... whatever ...
  7. Delete your history by Zebedeu · · Score: 4, Interesting

    I've often wondered about deleting all of my social networking messages older than [$time_frame], say 6 months.
    Social networking like Twitter and Facebook is usually very time-critical: you post something relevant for the moment, but that doesn't really make sense to store for very long (unlike, say, a blog post).
    After a few days your post will be so far down your contacts' streams that it will probably never be seen again by a human anyway.

    So why leave it up for machines to harvest your data? Why keep posts you did when you were younger and which could possibly be embarrassing later? Why leave open the possibility that through some security failure or site policy change your data suddenly becomes public?

    The problem is doing the deleting itself. Going over each post and deleting them manually is a bore.
    Facebook, G+ and Twitter are obviously not going to help you automate it -- they'd rather keep your data.
    What we need is plugin or site like http://www.deleteallmytweets.com/ but which has a cutoff point instead of simply deleting everything. I wonder how long such a site would survive, particularly if it became popular.

    Then there's the question if you'd trust a third party with that amount of access to your profile.

    1. Re:Delete your history by Zebedeu · · Score: 2

      Possibly - we all assume that, but we don't really know. Perhaps it gets deleted in time. Perhaps in certain jurisdictions they are forced to really delete it.

      The point remains that even if the data is still available to the service itself, at least it becomes unavailable for everybody else
      Something is better than nothing.

  8. Re:That's great! by Overzeetop · · Score: 2

    On the contrary - you have no contractual relationship with the third party. A sale is just a sale. Twitter has provided information registered on your account, and you've made no guarantees with the third party about your information.

    --
    Is it just my observation, or are there way too many stupid people in the world?
  9. TANSTAAFL by jbmartin6 · · Score: 2

    That's a story as old as the hills

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    This posting is provided 'AS IS' without warranty of any kind, implied or otherwise.
  10. Re:Fake Information by Thing+I+am · · Score: 2

    As suggested, I searched for Anonymous Coward and returned 4,130,000 results. You sure get around.

    --
    That sucking sound you hear is my bandwidth.
  11. Why Lead? by rossdee · · Score: 2

    I suppose you can use it in batteries, for UPS and cars etc. (I just bought a battery for the mower, it was nearly half the price of what I paid for the mower in the first place.)

    But it would be better if you could generate Lithium