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Twitter's New Money-Making Plan: Lead Generation

Posted by samzenpus on from the have-we-got-a-deal-for-you dept.

jfruh writes "Social networks like Twitter and Facebook have long hoped that the information they've gathered about you will help them create better targeted and more lucrative advertising, even though advertisers never see your personal data directly. But now Twitter is upping the ante, creating a new kind of card that encourages you to give your contact information directly to people who want to sell you things. For instance, Priceline has a new card with a 'sign up and save' button that saves you 10% on a hotel — and, though it isn't made explicit, adds your Twitter handle and contact information to a Priceline mailing list. There's nothing to stop Twitter from handing this info — including your phone number, if you've registered it with the service — to salesmen."

1 of 82 comments (clear)

  1. This is why by Anonymous Coward · · Score: 5, Interesting

    This is why parties like facebook, google, twitter, and all the other oh-so-social sites want your contact info. Of course, you knew that.

    But it's actually rather deceitful to say one thing and to actually do another. And there is a fundamental problem, where information given in good faith for one purpose gets (silently!) repurposed for another. Doesn't really matter that it's because they wants moar monies, it just isn't what you signed up for. Same with "updates" to privacy policies: Same thing, regardless of what lawyers say, or even if laws exist to explicitly allow such a thing: Such repurposing is always disingenious.

    It happens all the time, of course. And you can't realistically legislate against it with privacy laws, that can do no more than say "now be nice with that valuable sensitive personally identifying information, y'hear?!?". So people keep on giving false information. It isn't so much retalliation but far more a protection mechanism against the inevitable exploits of marketeering. And then there's parties with a lot of power in the market trying to force you to give far too much and actually correct information, even try to get laws passed to force you even worse.

    So I say there ought to be a law allowing the use of pseudonyms wherever you like. If the government is still there for the people, that is.