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Android Fragmentation Isn't Hurting Its Adoption

Nerval's Lobster writes "Apple's developer Website offers a new, handy graph of iOS fragmentation — which, of course, highlights that the mobile operating system isn't fragmented much at all. A full 93 percent of iOS users are on iOS 6, the latest version; another 6 percent rely on iOS 5; and a mere 1 percent use an earlier iOS. Compare that to Google Android, which really is fragmented: some 33 percent of Android devices run some variant (either 4.1.x or 4.2.x) of the 'Jelly Bean' build, while 36.5 percent run a version of 'Gingerbread,' which was first released in December 2010 — ancient history, in mobile-software terms. (Other versions take up varying slices of the Android pie.) For years, Google's rivals have used the 'Android is fragmented' argument to hype their own platforms. But is Android's fragmentation really hurting the platform? Not as far as global shipments are concerned. According to recent data from research firm IDC, Android's market-share stood at 75 percent in the first quarter of 2013 — up from 59.1 percent in the same quarter a year ago. Meanwhile, iOS owned 17.3 percent of the market — compared to 23.1 percent in the year-ago quarter. Whatever the drawbacks of fragmentation (and people can name quite a few), it's clear that it's not really hurting Android device shipments or adoption."

2 of 419 comments (clear)

  1. Re:Adoption is all very well, but... by hedwards · · Score: 4, Interesting

    That's a false dilemma you've got there. Android includes tools to manage the fragmentation. If you're having to individually target particular handsets, you're doing it wrong.

    People buy Android, because they don't want to be overcharged for Apple's iOS walled garden, and don't want to be limited to only Apple's selections. I'm sure that some people buy Android because it's less expensive, but that's a perfectly legitimate reason for choosing it. Just because you're an Apple fanbois doesn't make it any less legitimate to remain cost conscious.

  2. Re:App revenue by eddy · · Score: 3, Interesting

    Evidence suggests otherwise. Android vs iOS Game Myths

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    Belief is the currency of delusion.