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Are Booth Babes Going Away? (Video)
Michael Steinhart, Editor in Chief of The Enterprise Cloud Site, went to this year's New York Cloud Expo, and saw only one booth with beguiling, scantily-dressed females trying to attract people to their employers' display. But Michael says one booth with babes was one more than last year, when the same show had no booth babes at all. So we wondered: Are booth babes going away? And if they are, is it because of political consciousness or tight budgets? Since Michael has put more time than we have into thinking about these questions, we fired up our webcam and had a little conversation with him about the future of booth babes at IT conferences and trade shows.
Based on the IT industry here (Ireland) at least, there's been a huge increase in the number of gay men in IT, or out gay men at least. Not much use in having a booth babe if the guy buying the product doesn't like boobs.
Seriously, the only people who really give two craps about booth babes are a) hypersensitive gender warriors and b) tech writers on a slow news day.
This year the expo had more booth babes than last year, which raises the question "Are Booth Babes going away?".
Say what now?
They will probably be a fixture at car shows for all time, and in Korean gadget reveals, but they seem so out of place at a software conference.
"Here Lies Philip J. Fry, named for his uncle, to carry on his spirit"
Even women are more likely to want to talk to a well-dressed, attractive woman than the pushy marketdroid or worse, the obese engineer wearing a t-shirt and ripped jeans who smells like he hasn't bathed in a week. It's not just about appearance; it's also about appearance. Know what I mean?
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I resent that some business is attempting to grab me by the balls rather than by my rational self.
Bruce Perens.
Many times those events are not even that informative!
I was at a recent tech conference and the booth babes were not the ones from Comdex of yesteryear in bikinis. They were hired women who were very attractive but were wearing acceptable clothing. Mostly business casual, slacks and a button down blouse.
IT folks they were not, pretty faces yes. As someone has to scan your badge or hand out a trinket.
The whole presence of scantily-clad women as a way of attracting attention to your booth assumes that the people whose attention you want to attract are heterosexual males who are inclined to pay attention to your exhibit because there's a scantily-clad woman there. It implicitly assumes that you're not trying to get the interest of/don't care about the opinions of, among others: women, homosexual men, the devoutly religious, etc. In the same way that an ad campaign that includes a of, say, racist caricatures of Asians effectively writes off the Asian population as potential customers (at the very least), this sort of thing writes off whole groups of people who are, you know, actually present in the tech industry. Funny how an industry that supposedly prides itself on evaluating results and actual ability so often tacitly assumes that it is the exclusive domain of straight, white males. It's almost as if cluelessly ignoring the reality of privilege, racism, sexism, and heteronormativity leads to cluelessly privileged, racist, sexist, heteronormative behavior.
DO NOT clicky on the linky unless you get your kicks seeing Conan 'O Brian in fishnets and a really tight package. Jesus. Christ. Shit. My eyes.
Booth babes are pretty.
Pretty is attractive.
Attractive is good marketing.
Its not just about sex. Its about hiring some attractive people to represent your company. Because your engineers are probably unshaved smelly cave dwellers that probably don't make a good impression at conventions. So how do you make your engineer or software developer seem credible? Put a 21 year old aspiring model next to him that smiles and makes eyes at everyone that gets near the booth.
Is it dumb? No more dumb then the people buying your products. Which isn't an insult against them... people are just like that. Get over it. We're not robots. We're semi intelligent social opportunistic primates. And even women like having attractive women around.
Open a women's magazine. What do you see? Is it lots of half naked men? Nope... half naked women.
As to getting the attention of gay men... All respect, but they're by definition a minority. Were they not the species itself would be in some trouble. So while it might make some sense to reach out to any demographic, the reality is that its probably a marginal issue at best.
All of that said, possibly there is something to be said for not having such aggressive marketing at conventions. Rather, put your unshaved cave dweller out there sans smiling boobs... and just see what happens.
It will either be fine or it won't. And we'll learn something either way.
I've decided to stop wasting my time responding to AC trolls/sockpuppets... so if you want a response from me... login.
Men are men. Our attention is drawn to curves. We can act respectful, but can't deny biology.
"But Michael says one booth with babes was one more than last year"
If everyone has booth babes then the incremental effect of one company adding booth babes is about ZERO. You can be at booth A and still see B, C, D, E ....
If no one has booth babes then the incremental effect of one company adding booth babes is significant.
Most geeks learned early on that babes aren't interested. The more attractive a female was, the more likely she was to snub any geeks that approached.
So, geeks associate hotness with unattainability (and, in some cases cruelty), and as such their feminine wiles don't have the same effect as they might on a grown-up football player.
Geeks respond better to fellow geeks with a common cultural background and a solid technical understanding of whatever is being advertised.
The market is simply adjusting to what actually works for this demographic.
I like looking at booth babes as much as the next guy, but c'mon. It's just unprofessional. And frankly, I don't want to talk to a hired salesmodel at an IT conference, either. I want to talk to a technical person who knows the freaking product and can answer detailed technical questions about it. If I wanted a brochure, I'd go to the website. It's a waste of my time and your money to have anyone in your booth that doesn't know the product inside and out.
"Tell me doctor, with all of your defenses, are there any provisions for an attack by killer bees?"
And conversely, one man's junk is another man's treasure.
Just ask the gays.
#1) Booth babes are offensive to the larger population of women, even in the tech industry, there are more and more women present compared to say... the 1990's where it was almost 100% male dominated. In fact, there was a recent story about a female journalist harassed at E3 because it was just assumed by some that any woman at a gaming convention must be 'meat'.
#2) They are as clueless as their looks would lead you to believe. I remember being at a Motorcycle convention, and while that was once a male dominated event, the new market for motorcycles is now women -- but I digress... at the "Vespa" booth (Vespa, of all places, scooters appeal to women!), we had a question about some seriously radical Vespa merchandise (I think I was a cool looking leather bag, or a jacket), and I go to ask what I thought was a saleswoman, but she didn't know anything about what it was or how to buy it, even though she was dressed in Vespa branded attire. Point is; I was interested; but they lost a sale because the lady was apparently hired as decoration, but wasn't trained to even point me to a real salesperson!
If telephones are outlawed, then only outlaws will have telephones.
Oh now I *have* to click it!
+1 Disagree
Holy shit! I hadn't even started the video until reading your comment, but I am shocked and appalled that there is a background of cats behind this douche in the video. I didn't watch the whole thing, but skipped through enough to see that there were no booth babes in the video! Why would I want to watch this video about booth babes, when there are none in the video?
I read an anecdotal story about a girl that used to be hired as a booth babe and got neat money from it. Used to, because the feminazis destroyed her job opporuntities.
What happened with womens rights really, It's a voluntary job after all and it apparently pays well?
Won't someone please think of the poor out-of-work blackface minstrels?
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"...the feminazis..."
Rush, is that you?
Feminism: letting women be whatever they want to be...unless it contravenes our image of what they should be, then we require that they conform with our idea of what's "right".
I'm sure they're feeling empowered already!
-Styopa