Microsoft Integrating Xbox One Advertising With Kinect To Profile Users For Ads

MojoKid writes "When Microsoft reversed its Xbox One DRM policies a few weeks back, there was momentary hope that the company has listened to its customers and understood the features they were asking for. Granted, this was brief. However, with Mattrick gone, there was some hope that maybe the company would reintroduce plans like Family Sharing and put the console back on track. Apparently not. Microsoft's big new feature with Kinect? Advertising. Microsoft plans to use Kinect to make advertisements even more engaging than their current counterparts. In the future, Kinect may offer you a 'Choose Your Own Adventure' style narrative in which you speak commands or give orders to an ad as it's playing to change the final outcome. The other way Microsoft wants to use Kinect is to monitor what's going on in the living room to serve you group-appropriate content, rather than resorting to the plain old method of bombarding you with non-interactive advertising for things you don't care about. Microsoft will likely learn that telling gamers that the Xbox One is an ad-centric experience and attempting to spin it like a positive doesn't actually work."

Comments

Just what I've always wanted!

[SJHiIlman]

When I want a game console, what I actually want are advertisements! And the Xbox One offers interactive advertisements, no less! Sure, you could just play games to get your fill of interactive content, but why play games when you could watch ads? Who plays games, anyway? Certainly not people who buy the Xbox One; they'll be too busy with ads.

Re:Just what I've always wanted!

[Freshly Exhumed]

Hello, this is the Sarcasm Detector. Your post has been flagged as "sarcastic" and will be deleted in 1 minute. If you are receiving this in error, please immediately gesture to your Kinect in a non-sarcastic manner. Thank you, and now a word from our sponsors before your game begins.

Re:This is...

[Anonymous Coward]

I'd be okay with this on the condition that the kinect interprets the middle finger as a "skip ad" gesture

It gets better

[SuperKendall]

Slimfast and match.com is gonna be appearing on most I bet.

Don't forget about the possibility of ads from local chiropractors!

It can play the moment you put your back out.

"Hi, this is Kinect Bob. I see you are screaming in agony and prone on the floor, would you like me to contact Dr. Friendly for you? Twitch to the left for YES".