Microsoft Integrating Xbox One Advertising With Kinect To Profile Users For Ads

MojoKid writes "When Microsoft reversed its Xbox One DRM policies a few weeks back, there was momentary hope that the company has listened to its customers and understood the features they were asking for. Granted, this was brief. However, with Mattrick gone, there was some hope that maybe the company would reintroduce plans like Family Sharing and put the console back on track. Apparently not. Microsoft's big new feature with Kinect? Advertising. Microsoft plans to use Kinect to make advertisements even more engaging than their current counterparts. In the future, Kinect may offer you a 'Choose Your Own Adventure' style narrative in which you speak commands or give orders to an ad as it's playing to change the final outcome. The other way Microsoft wants to use Kinect is to monitor what's going on in the living room to serve you group-appropriate content, rather than resorting to the plain old method of bombarding you with non-interactive advertising for things you don't care about. Microsoft will likely learn that telling gamers that the Xbox One is an ad-centric experience and attempting to spin it like a positive doesn't actually work."

Comments

It is better than buying used games

[kriston]

From a recent pastebin post allegedly from a Microsoft person, the DRM scheme appears to be actually better for consumers. How often are people screwed by selling their used games for pennies on the dollar? The XBOX One scheme actually does two things: it provides consumer protection in the used game market by elevating prices and it appears to also provide minimal (and nominal) revenue for publishers when a game is resold.

This model seems to work on Steam and TODAY nobody is bad-mouthing Steam after over a decade of DRM-encumbered operation.