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Microsoft Integrating Xbox One Advertising With Kinect To Profile Users For Ads
MojoKid writes "When Microsoft reversed its Xbox One DRM policies a few weeks back, there was momentary hope that the company has listened to its customers and understood the features they were asking for. Granted, this was brief. However, with Mattrick gone, there was some hope that maybe the company would reintroduce plans like Family Sharing and put the console back on track. Apparently not. Microsoft's big new feature with Kinect? Advertising. Microsoft plans to use Kinect to make advertisements even more engaging than their current counterparts. In the future, Kinect may offer you a 'Choose Your Own Adventure' style narrative in which you speak commands or give orders to an ad as it's playing to change the final outcome. The other way Microsoft wants to use Kinect is to monitor what's going on in the living room to serve you group-appropriate content, rather than resorting to the plain old method of bombarding you with non-interactive advertising for things you don't care about. Microsoft will likely learn that telling gamers that the Xbox One is an ad-centric experience and attempting to spin it like a positive doesn't actually work."
Slimfast and match.com is gonna be appearing on most I bet.
And before anyone claims Sony doesn't do this already, you've already got little promotional boxes and ads after you've booted up and automatically logged into your PSN on your PS3.
When I want a game console, what I actually want are advertisements! And the Xbox One offers interactive advertisements, no less! Sure, you could just play games to get your fill of interactive content, but why play games when you could watch ads? Who plays games, anyway? Certainly not people who buy the Xbox One; they'll be too busy with ads.
I'd be okay with this on the condition that the kinect interprets the middle finger as a "skip ad" gesture
So will I have to run in place for ten seconds to skip a weight loss ad and play my game?
Slimfast and match.com is gonna be appearing on most I bet.
Don't forget about the possibility of ads from local chiropractors!
It can play the moment you put your back out.
"Hi, this is Kinect Bob. I see you are screaming in agony and prone on the floor, would you like me to contact Dr. Friendly for you? Twitch to the left for YES".
"There is more worth loving than we have strength to love." - Brian Jay Stanley
It's not advertising, it's a new form of achievements.
* Watched 100 ads in 3 hours
* Clicked on 50 ads
* Said "Xbox ONE, search for pizza"
Knowing how the kinect works with digit interpretation now, it would probably just be mistaken for the "buy one" gesture.
What?!? It's not a bug, it's a feature!
Science advances one funeral at a time- Max Planck
Fine, in Fascist America, Bing searches you!
FTFY
Help I am stuck in a signature factory!
In Soviet Russia, you watch television.