PCWorld Magazine Is No More
harrymcc writes "After slightly more than 30 years, PCWorld — one of the most successful computer magazines of all time — is discontinuing print publication. It was the last general-interest magazine for PC users, so it really is the end of an era. Over at TIME, I paused to reflect upon the end of the once-booming category, in part as a former editor at PCWorld, but mostly as a guy who really, really loved to read computer magazines."
Good riddance to it I say!
For sure, but what did it for me was their reviews and how good competitive products never made it in to the group being reviewed and things that were highly rated took a beating on end user reviews.
Suddenly millions of people cried out at once when they realized they haven't used a PC expansion slot in over 5 years.
The "PC enthusiast" scene has been quietly dying for years.
It is mischaracterized as "the last general-interest magazine", as at least when I last read it, over a decade ago now, it was quite MSWind centric. It didn't even cover Apple.
Admittedly, i didn't make a large sample at that time, but that was merely to confirm that it hadn't change. Byte and Dr. Dobbs were much more general interest (though Dr. Dobbs was a bit technical for that description).
I think we've pushed this "anyone can grow up to be president" thing too far.
I ended my subscription to that back in the 90s when they chose to ignore anything non-Windows.
It used to have great reviews as well as technical articles and many pages of program listings in a wide variety of languages for many different platforms. There were tutorials on things like the maths behind 3D graphics and fractals, CPU architectures (there was once a superb one on the Motorola 68000 family), ARM assembly language (when the Archimedes was kicking the PeeCee's butt), you name it.
Then it turned into a Windows PeeCee shopping magazine with how-to-change-your-Windows-background-picture articles...
Stick Men
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rewriting history since 2109
For sure, but what did it for me was their reviews and how good competitive products never made it in to the group being reviewed and things that were highly rated took a beating on end user reviews.
To be included in the comparison, and even to get high ratings, you had to buy ads in the magazine. I worked for a company that ran ads in PCWorld in the 1980s and 1990s. The ad salespeople would come right out and say that if you increased your ad budget, they would make sure you were "taken care of" in the reviews. So we increased our ad spending. We were more interested in being rich than ethical.