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Microsoft Slashes Prices On Surface
McGruber writes "Thursday, The Verge broke the news that Microsoft was slashing the price of its tablets — the price of the 32-gig Surface RT plummeted by 42%! Staples, TigerDirect and many other retailers are already selling the tablets at the lowered prices. I wonder what Microsoft will do for customers who purchased a tablet right before the price drop?"
I wonder what Microsoft will do for customers who purchased a tablet right before the price drop?"
Really, if those people joined together they might be able fill a Starbucks. Imagine if they started a protest against Microsoft, the damage they could do......
Microsoft will do the same thing they did when they came out with the Zune to help all those people who bought "Plays For Sure" music, nothing at all.
"First they came for the slanderers and i said nothing."
Cash the check.
much of left-wing thought is a kind of playing with fire by people who don't even know that fire is hot - George Orwell
This remind people of anything much?
Entirely unsurprising, good riddance.
Right now MS adverts for the surface are nothing more than hipster dipshits dancing on a boardroom table and spining the Surface around. There is nothing infomative, nothing to tell the consumer why they might consider purchasing this vs. an Ipad or a decent Android tablet.
MS can't act like Apple. People already know why they might like to have an iPad. They either own one or have a fiend who does. Surface doesn't have familiarity to fall back on. It looks like an overgrown Zune and unless MS tells people otherwise they will assume it's just an "also ran" in the tablet race.
Slashing prices it nice but it reaks of desperation. I might be tempted to think they are dumping existing inventory prior to dropping the product line.
While it's quite possible to 'create' and do 'useful work' on a tablet it certainly seems more geared towards consumption. What Microsoft hasn't understood is that people use their software because they have to at work.
Office is not compelling. IE is not compelling. This is Microsofts attempt to move their monopoly to a new computing sector. It won't work. People don't want to use their software.
Watch those corners
> the Surface had giant FAIL written all over it almost from the start
Well, the RT definitely did. I don't think it's clear yet whether the "Surface Pro" (or whatever they called it -- the one on Intel that actually runs Windows) is worthy of the FAIL sticker just yet.
It's important to keep the RT (WinCE warmed over) and the Pro separate. They're distinct products. Although, I wonder whether the RT is dragging the Pro down with it.
Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
Microsoft desperately wants to be Apple, that much should be obvious by now. With all the dancing hipster ads for Surface trying to appear cool and in touch, it just... doesn't... work.
Microsoft still has something of a business/corporate reputation. They make operating systems to run Office on, to perform spreadsheet work, boring but necessary work. That's their image. Apple deliberately target non-business customers in the vast majority of their products and marketing - they have for a while now and that is THEIR image. Microsoft can't just try to perform a 180 and appear like Apple - that's like a 50 year old Steve Buscemi trying to act hip to young people by saying "How do you do, fellow kids?" It's comedic when done by an actor - but embarrassing when done by a corporation.
They say a business must grow or die. Microsoft have reached the limits of desktop operating systems - they've owned their sector for so long that they can't grow in it. That's fine, go for it. But emulating Apple when there already IS an Apple is not a strategy for a leader to take.