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Twitter Co-Founder Biz Stone To Facebook: Start a Premium Subscription Service

An anonymous reader writes "Twitter co-founder Biz Stone today decided to offer some business advice for Facebook: launch a premium subscription service. For $10 a month, Stone figures the company could get rid of ads on its site for those willing to pay to go 'premium.' He says in part: ' Anywhoo, now that I’m using it and thinking about it, I’ve got an idea for Facebook. They could offer Facebook Premium. For $10 a month, people who really love Facebook (and can afford it), could see no ads. Maybe some special features too. If 10% percent of Facebook signed up, that’s $1B a month in revenue. Not too shabby. It’s a different type of company, but by way of validation, have a look at Pandora’s 1Q14 financial results. Of all Pandora’s revenue generators, the highest growth year-over-year by far (114% growth rate) is in subscriptions—people paying a monthly fee for an ad-free experience....."

22 of 156 comments (clear)

  1. Adblock + by MightyYar · · Score: 2

    If you were so addicted to Facebook that the ads really annoyed you, wouldn't you have Facebook enhancing crap installed, like Adblock+? Social Fixer is pretty great, but I'm not quite addicted enough to use it.

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    W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
    1. Re:Adblock + by Andy_R · · Score: 3, Interesting

      Adblock + gets rid of the overt adverts, and FBPurity (http://www.fbpurity.com/) gets rid of the spammy content (game requests, 'questions', 'trending articles', 'promoted posts') and cleans up the UI cruft (news ticker, half the left column).

      With those two, and manually turning on the see all posts option for every page, FB doesn't have much left to charge for that you can't get for free.

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      A pizza of radius z and thickness a has a volume of pi z z a
  2. Re:Yeah Right by HornWumpus · · Score: 4, Funny

    Think how valuable that list would be. The world's uberchumps.

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    John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
  3. Facebook isn't that good and people know it by dingen · · Score: 4, Insightful

    Anywhoo, now that I’m using it and thinking about it, I’ve got an idea for Facebook. They could offer Facebook Premium. For $10 a month, people who really love Facebook (and can afford it), could see no ads. Maybe some special features too. If 10% percent of Facebook signed up, that’s $1B a month in revenue. Not too shabby.

    The problem is highlighted in bold. People who love Facebook and are willing to pay $10 a month isn't 10% of Facebook's user base, it probably isn't even 1%. I think hardly anyone really "loves Facebook" at all actually, the only reason people stick around is because that's where their friends are.

    Facebook really needs to improve their platform *a lot* if they want to charge people money for it, because in it's current state, it isn't worth a dime.

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    Pretty good is actually pretty bad.
    1. Re:Facebook isn't that good and people know it by siride · · Score: 2

      Outside of the data selling and privacy issues (which are, to be sure, BIG issues), the platform isn't actually bad. It's fairly straightforward and usually works just fine. Which might be a problem, actually, for Facebook, since there's not much they can offer for people to want to pay for.

      I don't want to see a bunch of responses giving me edge case examples of how the interface sucks. Every interface has those problems, and Facebook's is no exception. But in the main, it's fine. Also, I don't want to get a bunch of responses from people who have very specific desires and who are thus dissatisfied with Facebook. Every interface also has intractable detractors with abnormal needs. It's the same with, say, the DEs on Linux, where you have a group of people who are pissed that you can't do tiling window management via the keyboard with some weirdo focus policy in KDE. Tough shit, that's a very special case. Just use XMonad or whatever cool tiling WM of the month is. Nobody else cares.

    2. Re:Facebook isn't that good and people know it by siride · · Score: 2

      People get pissed about FB changes, and then they keep on using it, because the problem is that people don't like change. Can you provide some specific examples of the downhill direction?

    3. Re:Facebook isn't that good and people know it by MMC+Monster · · Score: 2

      Frankly, I'd be surprised if 1% of Facebook users are even people.

      Imposing a fee on non-people (companies, etc) is an option, however. I know a lot of small companies that use FB as their entire web presence. Charging $10/month for them is a drop in the bucket and is just a part of the operating expenses.

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    4. Re:Facebook isn't that good and people know it by skeib · · Score: 2

      $10 would be very silly. They should base the price upon the number of followers - a big corporation selling to consumers would probably easily pay $100.000 a month for a Facebook presence if it had no choice.

  4. Re:Ask me what ads by siride · · Score: 2

    Honestly, I'd rather just pay. Why do I want to see ads at all? I don't. I want to watch a show or talk with friends. If I wanted to shop, I'd go shop, using sites and resources built for that kind of thing. Make it easy for people to pay and make it affordable. And, naturally, make it worth paying for. I pay 10 bucks a month for Spotify because I think it's a good service. I'd pay it even if there weren't a free version. Same with Netflix. Make it compelling, and people will pay. Not everyone. There will always be cheapskates and freeloaders, but best not to worry about them. And for God's sake, don't try to make people pay after you've gotten them hooked. No better way to piss of a userbase than that.

  5. Re:Big difference between Pandora and Facebook. by Lehk228 · · Score: 3, Interesting

    you don't notice the feed spam ads? the ones where FB makes it look like your friend posted about a company when they really just "liked" their page 7 or 10 months ago?

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    Snowden and Manning are heroes.
  6. Facebook verification is already premium by tepples · · Score: 2

    I thought Facebook was already premium. In order to skip the friend request CAPTCHA, post videos, add a page, or even to log in to your account after a while, you have to verify your account, which requires having a unique mobile phone number. A house phone won't work if you share this phone with another Facebook user in your household, and a lot of house phone carriers can't receive texts anyway.

  7. the only reason I would pay.. by houbou · · Score: 3, Insightful

    for Facebook is IF not only would the experience be AD free, but I would have 100% control and ownership of the material that I posted. If I decide to delete/remove something, it would be 100% gone, not archived anywhere. If I want to backup my posts, my entire account, I would be able to do so.

  8. Re:Ask me what ads by houghi · · Score: 2

    Why don't you ask me what kind of ads/informertials I want to see?

    The answer is already known: None!
    When I want information about a product or products, I will be looking for it and do comparison.

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    Don't fight for your country, if your country does not fight for you.
  9. Re:Yikes by hawguy · · Score: 2

    People want to pay 10 bucks a month for Facebook? Funny, I'm trying to get off it...

    If he had said $10 per year, that might be a little more reasonable, but I think the people that use and love Facebook so much that they'd consider paying $120/year for the service are probably not the same people that have $120 to spare.

  10. Re:Big difference between Pandora and Facebook. by Lehk228 · · Score: 2

    problem is, these ads hitting the filter DO make subconcious predispositions towards certain products, they seem more familiar even when you don't actually know anything more about them than you do competing products.

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    Snowden and Manning are heroes.
  11. Anywhoo by Curunir_wolf · · Score: 2

    Did he really say "anywhoo"? Just ignore anything after that, it won't be worth hearing.

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    "Somebody has to do something. It's just incredibly pathetic it has to be us."
    --- Jerry Garcia
  12. Facebook is free and always will. by sarat8798 · · Score: 2

    I don't think Zuck will change it like this? Facebook is free and always will.* *Conditions Apply

  13. how about by Xicor · · Score: 4, Funny

    10$ a month to have total anonymity to the government. pay 10$ a month and the government cant access your facebook... EVERYONE would buy that

  14. Re: But... by Xicor · · Score: 2

    facebook is already ad-free. just download the free app called adblocker and put it to good use

  15. $3.99 mo. by QuadEddie · · Score: 2

    For $3.99 a month, Facebook would allow you to see who is looking at your profile. You could also control how you display when looking at other people's profiles (name, area, or anon). LinkedIn is doing this and I think it's a great service.

  16. Re:Yeah Right by Art+Challenor · · Score: 5, Interesting

    I'd pay for a subscription if it gave me access to, and the ability to delete, any information they have that references me.

  17. Why on earth would someone pay $120/year... by rnturn · · Score: 2

    ... to eliminate annoying ads from their Facebook pages, news feeds. etc. and replace them with "special features" that are highly likely to be even more annoying than the ads you used to get?

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    CUR ALLOC 20195.....5804M