Blizzard Breaks For Independence As Kotick Plans $8.2 Billion Dollar Buyout
MojoKid writes "The CEO of Activision Blizzard, Bobby Kotick, announced this morning that he would lead an investor buyout of the company worth approximately $8.2 billion dollars. The move would free Blactivision (how has this moniker never caught on?) to become an independent publisher and free it from the clutches of Vivendi, the evil French entertainment conglomerate. Vivendi has reportedly been attempting to sell Activision Blizzard for years, due to an apparent hatred of actually turning a profit, given than the game developer owns some of the most popular franchises on Earth. Kotick has previously been known for his comments regarding exploiting game franchises and for gems like this: 'We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games.'"
It's true that Researchers Implant False Memories in Mice but Activision has implanted Happy Memories in Gamers and erased all bad ones!
When the foot seeks the place of the head, the line is crossed. Know your place. Keep your place. Be a shoe.
Like Hell they have, I was hoping TFA was about Blizzard finally breaking free from Kotick's money-grubbing, DLC-and-franchise-all-the-games!, clutches.
It sounds like hiding the fact they're going down lately: https://www.google.com/trends/explore?q=world+of+warcraft#q=world%20of%20warcraft&cmpt=q
And is the bitter nationalism against the French needed? What are you, British?
Is that so, then how do you explain Diablo III?
This may be the wrong crowd, but this exactly the kind of move that is to be expected of a CEO who's main job is making money for shareholders. It's not surprising at all, except the heavy bias of TFA.
Some people die at 25 and aren't buried until 75. -Benjamin Franklin
Blizzard is quite frankly riding sequels down the drain (when was the last time they developed new IP?), the CoD games are getting more and more expensive for worse returns. The only other thing they do is that Skylanders Spyro thing with the RFID toys, but I don't recall those making profit yet.
Kotick won't do a better job than Vivendi would, because he's married to the idea of 'if it works, don't change it', so you have endless rehashes of the same garbage with more and more nickel and dime DLC.
Blactivision (how has this moniker never caught on?)
Because it's fucking stupid. It's fupid.
Slashdot social media options: AIM, ICQ, Yahoo, Jabber and Mobile Text. Why no MySpace?
http://www.bloomberg.com/news/2012-06-25/vivendi-loses-956-million-verdict-to-liberty-media.html
I hate sigs.
No more and no less than any other job. Even clowns don't get to have fun all the time, comedy is serious business.
'Blacktivision' sounds like a throwback reference to a racist mentality dating back centuries. Similar to how 'behind the eight-ball' and similar phrases have fallen out of favour. Get ready to downmod a hundred trolls.
As for Blizzard, perhaps if this works we can have a return to the heyday of RTS and WOW. Waitasec...
That exceeded the standard threshold for painfully aspergian jokes and obnoxious editorializing in an article write-up.
You have one job, Unkown Lamer, one job!
I thought his goal was to make games that weren't any fun to _play_. After a couple of hundred hours milling in WoW, I just gave up. Beautiful scenery, ok music, shitty combat system, horrible $160 annual fee for playing online plus $50 for new game options. No fucking thanks.
Remember kids, if you're not paying for the service, YOU ARE THE PRODUCT THAT IS BEING SOLD.
Blizzard's WOW numbers are tanking hard, Diablo 3 preorders where through the roof, but most people abandoned it after playing it once. Starcraft 2: Heart of the Swarm single player was pretty good, but perhaps a bit expensive for an expansion. They need to do something big if they want to stay relevant.
They need to take some risks.
I've been involved with Blizzard since the early days when they weren't so popular despite being so young. Before WoW, before Warcraft 3. I'm sure there were many people who can go back further, but ever since Starcraft, I've been more than a hardcore fan: I've been a modder. I've probably spent more time on b.net than a person does sleeping in the same time period.
It kills me to say this, but Blizzard took a turn for the worst ever since Activision acquired them. And oh yeah, that's the problem: Blizzard turns a profit and that's all they seem to care about these days: monetizing and milking the hell out of their franchises. At the expense of the games they're producing. It's a business strategy of money now and let's not worry about the later.
Well now later has come, and Diablo 3 is complete and utter crap, Starcraft 2 is borderline crap, WoW has turned into little more than a glorified cash cow, and their new big thing was a trading card game (whoo?). They were riding on their popularity and fan base, but now it's just... Ugh. They've shifted over the pro gaming scene, but us modders and level designers have been left in the dark (once again).
Not only is their EULA damn near totalitarian (they own everything you make with your editor, including characters, plots, etc... At least that's what it says), but the editor is a pile of crap that seems to have been coded by interns.
As for the actual game itself. Well, it's about three years old at this point and with a GTX Titan and a 4770K Haswell processor you'll still only be pulling around 30-40 FPS with max settings (1280x720, no AA/AS). That's freaking ridiculous and shows just how badly coded the game is.
I'm moving onto bigger and better things. This French company is quite smart to get rid of the sinking ship.
Call me when Blizzard breaks free of Kotick/Activision and actually starts making good games again.
Obligatory https://www.youtube.com/watch?v=SW1ZDIXiuS4
Yikes, what did Activision Blizzard ever do to the OP? In breaking from the mega-corporate-ownership chain going from something like GE-???-Vivendi-Activision, Activision is now its own independent megacorporation not owned by a debt ridden parent that was demanding massive dividends to support its drug addiction. http://venturebeat.com/2013/07/25/activision-buys-back-majority-stake-from-vivendi-for-5-83-billion/ This is good news... If all posts were this venomous, all PS3 / XBONE / WiiU posts would sound like an expletive filled angry drunk rant by a person with turrets syndrome.
I think that the move to buyout the company also has do with Vivendi trying to force Activision to issue a $3 Billion dividend. Vivendi is a majority owner of Activision. Vivendi will get $2 Billion out of the deal, and if it works well enough, may force additional dividends in the future until Activision is rung dry and some or all of Vivendi's enormous debt is paid down. The buyout is a matter of survival for Activision.
http://www.reuters.com/article/2013/07/22/vivendi-activision-idUSL6N0FS0OQ20130722
towards private companies that are not publicly traded? Also how much of the "rent seeking" actions of Blizzard in the last 8 or 10 years is due to them being public or owned by a larger firm?
Since CEO Bobby Kotick has made "comments regarding exploiting game franchises", perhaps people are worried about "Blactivisionsploitation".
This is good news, however may not end up being good.
Fact of the matter is, WOW started to go downhill after Activision bought Blizzard. Burning Crusades was an amazing expansion. Every expansion after BC has sucked because Activision\Vivendi screwed it up by fucking up the dev team that came out with BC.
Mists of Pandaria is such a failure it is sickening. Why? because the current dev leads are clueless.
I thought previous Slashdot comments had settled on "Actiblizzard" or "Actiblizz" for short. In any case, I won't use a nickname that brings ethnic tension into a discussion where it doesn't belong, especially considering the stereotypes already present in the Warcraft universe.
Seconded. I was hoping Blizzard was going to dump Activision and go back to developing new IP instead of rehashing the same 3 ideas over and over again.
Place something witty here
A lot act like Blizzard was all good and then Activision came and corrupted it.
And that they are old time Blizzard gamers/modders/whatevers from the old age before the corruption came, and they know, if Blizzard is independent again, they will rise again.
Well, the world did not start on your birth date you know. Before then there was a time when Activision was a lot of good, a time when old timers (as in, older than you) played Pitfall and H.E.R.O and you name it from that great company.
Face it, maybe the decline you people feel Blizzard is showing comes from the inside, just like it did with Activision in earlier times. I do not see Blizzard going back to the good old times. As usual, someone new will rise and take the spotlight (and maybe they have already started).
as is other sub-based games...
now is surely a great time to overpay for the company... ?!?!
casual games are in.. the pc-based mmo's are a dying breed.. they will continue to exist but not near the scale they once did.
be very smart for the parent company to sell it now... ;p but are they smart enough to do it?
Does Icahn know about the buyout already?
There is no light without darkness.
Since this wasn't Blizzard breaking free of their bonds like I originally thought, there was an analogy I was looking for here.
I consider this similar to when a Sith Apprentice has to kill his Master in order to become one himself. There's no real good here.
They've been doing that since well before the Activision merger.
Apparently we're getting the TL;DR of the TL;DR. The real truth is this:
Following the close of these two transactions, Vivendi will retain about 12% of Activision Blizzard and will no longer be the majority shareholder. [http://www.usatoday.com/story/tech/gaming/2013/07/26/activision-buys-majority-vivendi-stock/2588675/]
This is only a partial buy-out. While they would lose the majority reign over A/B, they'd still have a 12% say in everything they do.
If Barrack Obama ran a game company... It would be called "Blactivision".
If Al Sharpton ran a game company... it would be called "Blactivisionsploitation".
Working in development/management/sales/etc, yeah.
But working in QA for a video game is a *lot* more interesting than working in QA for Microsoft Word, for instance.
What Diablo III? There were only two games released in that series, though I really wish they'd make a third sometime.
-=This sig has nothing to do with my comment. Move along now=-
If that isn't a sign of the "greatest recession of all time" I don't know what is. A video game company with three billion dollars of cash on hand has got to be the best joke I've heard all day.
Friend, I think you are lost. You probably want this site.
Someone should create a petition for Blizzard to make Diablo 3.
Mod me down, my New Earth Global Warmingist friends!
It is called torchlight 2.
Made by the exact same devs that made diablo 1 and 2 before leaving actibliz.
This is the same mob who killed Sierra. And they nearly killed Ghostbusters: The Video Game. And not forgetting the bnetd lawsuits.
I refuse to purchase any of their product (not that it matters, all the games they make are crap anyway)
Diablo3 is actually a really fun game for the first 500 hours. It gets tedious, but that's the point of a treasure grinding game.
Or are you still butthurt over the initial user experience the first month after launch last year? Shit takes time to get figured out and some things, like server capacity, can only be figured out after launch. For most people Diablo3 only sucked because someone told them it sucked. And that person that told them it sucked? He got his opinion the same way. Everyone that bitched about Diablo3 did so only because they didn't understand what they bought.
Diablo3 is not a game that you will want to play forever, it is maybe a 30 hour game from start to finish and a complete grind fest after that, exactly the same as Diablo2. If you get bored of repetition then the game sucks pretty quick, but no more so than Diablo2. After grinding a few hundred hours, in my case over 700, the game gets old and genuinely better games like Skyrim, Fallout, or Starcraft2 reclaim their appeal.
Continuing to hate Diablo3 because the first month sucked and a bunch of bloggers called it crap is about the most pathetic excuse to avoid a game that I've ever heard. Go play it some time, it's actually a lot of fun if you give it a chance instead of prejudicially taking the word of others.
Diablo 2 had much more replay value. On multiple occasions over the years I've gotten together with a friend or two to replay D2 just for the heck of it. I have absolutely zero motivation to do anything of the sort whatsoever for Diablo 3. Why is that?
No, it's called Path of Exile
Why is that?
Probably because you played Diablo 2 with your friends when you were younger and so it has attained a "glory days" style nostalgia in your mind whereas Diablo 3 dug out a very "real world" type disillusioned feeling. It most likely is a much less rational set of reasons than you want it to be.
"The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games"
Why would you want to take the fun out of making video games? Did he not get the memo that happy employees means better products, better team spirit, better morale in the office etc etc etc ?
500 hours?
It's fun until Inferno. Then it gets pain in the ass ridiculous. I'm saying this as someone who got a DH into act 4 inferno. That's when it becomes a deliberate grind and has no association with the fun of games like Diablo. The game is positively and entirely crap after that. it makes you realize how much the game is just "level up = win" even if the levels in inferno roughly translate to gear. Even D2 wasn't like that. There are fairly valid reasons for people to hate D3, and most of it is because it was designed with the intention of making it into a WOW-style grind, which is completely unacceptable. They have literally killed the franchise by having done this.
For me, it's because I didn't need to ask Blizzard for permission to play Diablo 2.
What?! When was that? The mid 90s? And even their signature franchises (warcraft, diablo) are pretty derivative in their origins... it took several iterations of rehashing to make them more original!
Repetition does not transform a lie into the truth. - FDR
It is called torchlight 2. Made by the exact same devs that made diablo 1 and 2 before leaving actibliz.
No. When Blizzard North imploded some of the key members of the team accepted invitations to join Blizzard down south.
I found the exact opposite. I found diablo 3 to be the best only when you finally hit inferno. Granted, I played before they added the power levels, so it was constantly stuck on power level 4, and found the game to actually be fairly challenging. I finished inferno just before they added the power levels and I wouldn't change a thing, but there are a lot of really bad players in the game that simply don't know what they are doing, and I got tired of carrying them everywhere.
When they added the power levels (and alternate levels), I quickly got bored with it. Power level 10 was doable solo, but it just took too long to kill stuff, but I'm sure with the new gear that drops and the spawnable bosses it got a lot easier. The only whining I ever heard was either directly (or indirectly) by players who didn't know how to play, didn't want to learn, and it was just too hard. I can't count the number of times that someone would say ... is impossible to complete, and not only would I take them through it, but I would bring them and 2 other worthless players with me, they would die in 10 seconds, and I'd have to complete it solo with mobs (and bosses) designed for 4 players.
What Diablo III? There were only two games released in that series, though I really wish they'd make a third sometime.
They did, it's called "torchlight 2" and available on steam.
Easiest way to solve server capacity for a single player game? Don't force the game to require a server for no reason at all.
Dude, the ENTIRE game was balanced around the RMAH. Thats not gameplay, thats a slot machine.
Good-bye
Blizactard
They did, it was the expansion for the second one.
The notion that griping about Diablo 3 is all due to the first week's disaster is truly myopic. I soldiered through that, as stupid as the whole Blizzard-caused situation was, and had a fine time for awhile in the game. It has its good points, but it also has its truly negative points.
On the plus side? I love the skill system, and combat in general is quite fun. The health orb system is kindof goofy, but I got used to it. The skills are generally well-thought-out.
On the negative side? The item system sucks. The items are uninspired and uninteresting, and for an item hunt game, that's a real killer. At higher levels you find the difficulty has been tuned so you need high-quality items from the auction house. Forget finding them yourself, you'll spend hours and hours grinding on the earlier stages trying to find gear to survive on later stages when a quick trip to the auction house is what you need. So instead you'll just grind for gold to spend on the AC and that's a far less interesting and rewarding way of getting items than most games have. The auction house hurt and seriously damaged the Diablo 3 endgame, and it's not just bitter bloggers saying that, that's an admission from the Diablo 3 lead developers themselves. It was an experiment that ultimately didn't pan out. It is, however, a response to combat a very real problem from Diablo 2 -- the black market.
I'd contrast the item system to D2's more-available sets and uniques (the real strength of the game) and crafted items. Items with character, not just "yet another blue/yellow item with randomly-generated stats that perfectly match the stats I need." Hunting for items was fun in Diablo2. In Diablo 3 you end up just selling most things for gold so you can afford the prices on the auction house.
D2's primitive quest system wasn't exactly great, but Diablo 3 goes overboard with its story-driven quest interface. It's too WoW-like, and I speak as someone who still spends most of his gaming time in World of Warcraft.
The skill system is fun, but having quick, easy respecs lets you try out everything about a class on one character. What need have I to create a second monk when I can do everything with my first monk? I'd contrast that to rolling new characters in Diablo 2 to try all the various different builds people managed to make work, but in D2 I did get really sick of seeing Act 1 Normal so much. I used a trainer program to get my new single-player characters to level 20 or so quickly so the real game can begin, but shit, you can't do that in D3 thanks to its ridonculous online-only requirement. So you have to play the lower levels on normal whenever you make a new character, but the designers killed the replay value anyway, so I guess that doesn't matter as much.
Diablo 3 has a lot of good stuff in it, so it's frustrating when some of the truly major flaws just make the game not-that-interesting. I'm hoping that these issues (especially the item problems) can be addressed in the expansion. Diablo2 went through a lot of changes in the 8+ years that Blizzard was actively retuning and fixing it, maybe Diablo3 will get the same.
For whoever is interested in what kind of company Vivendi is: they started with water distribution monopoly in many France cities. That is a good cash cow, as if you cut expenses on water distribution infrastructure maintenance, it is not obvious before many years. And of course your customers have no choice and will accept your price.
All that money had to be invested somewhere, this is why Vivendi started purchasing many media companies, in France and abroad. Universal was one major Vinvendi acquisition.
Now time are changing, and a lot of french cities go back to water handled as a public service by public servants. Most of the time it is quite effective at cutting costs.
Diablo3 is actually a really fun game for the first 500 hours. It gets tedious, but that's the point of a treasure grinding game.
Or are you still butthurt over the initial user experience the first month after launch last year? Shit takes time to get figured out and some things, like server capacity, can only be figured out after launch.
There would have been no need to figure out lots of that stuf it they hadn't stuff D3 with that crappy DRM.
For most people Diablo3 only sucked because someone told them it sucked. And that person that told them it sucked? He got his opinion the same way. Everyone that bitched about Diablo3 did so only because they didn't understand what they bought.
Diablo3 is not a game that you will want to play forever, it is maybe a 30 hour game from start to finish and a complete grind fest after that, exactly the same as Diablo2. If you get bored of repetition then the game sucks pretty quick, but no more so than Diablo2. After grinding a few hundred hours, in my case over 700, the game gets old and genuinely better games like Skyrim, Fallout, or Starcraft2 reclaim their appeal.
Continuing to hate Diablo3 because the first month sucked and a bunch of bloggers called it crap is about the most pathetic excuse to avoid a game that I've ever heard. Go play it some time, it's actually a lot of fun if you give it a chance instead of prejudicially taking the word of others.
Diablo 3 is a "click to level up" game, no challenge or anything alike. The only difficult part is getting the really hard-to-get items, which is really a matter of time, unlike D2, where you actually had to know what you were doing.
Also, I can't LAN D3.
Kotick has to be the most evil man in gaming today. If he's not number 1, he's in the top 3. This man needs to learn how to say "May I help you please" and flip hamburgers. He has no business in ANY area of the gaming business. I don't think he should even be allowed to work at Gamestop as counter help. Other than that, have a nice day. :)
Kotick has to be the most evil man in gaming today. If he's not number 1, he's in the top 3. This man needs to learn how to say "May I help you please" and flip hamburgers. He has no business in ANY area of the gaming business. I don't think he should even be allowed to work at Gamestop as counter help. Other than that, have a nice day. :)
I'm old, not dead. Well that's my 2 cents worth, your mileage may vary. I say what I think, not what you want to hear.
It was fun to play a few times, but the technique used to increase the difficulty levels didn't appeal much to me (add an extra 'feature' to the monsters per level) The 'one life' difficulty level idea struck me as interesting though. Occurs to me I probably left some dollar credits in that game, should try and sell em.
You mean torchlight II?
D2 had replayability because it wasnt the same game every single time. the maps and onsters were randomly generated every single game, which believe it or not does a LOT to the replayability of the game.
the only random thing in D3 is items, and that's irrelevent because most of it stays on the ground anyway.
what is the point in "unidentified" items when there is no identification mechanic, or rather its been so reduced that you just right click to open you useless vendor trash? its like they included it just to have it.
in fact the entire game is extremely dumbed down and streamlined. no skill customizing or choosing. in D2, 1 point per level, spend it how you wish, and oh by the way, different skills interact in different ways. want a melee sorceress? you can do that. want a minion druid? you can do that. want a bow barbarian? you can do that.
in D3, you get predefined spells at certain points. the "customization" from runes is a lie. the spells are all generic clones of each other, and they largely break down into 4 categories: Direct Damage, DOT, AE, and CC. the customization is really just two things: what you want a spell to look like (graphical effect) and what button you want it on (1, 2, 3, or 4).
And that's jsut the game play side of things. the RMAH i could care less about, it takes far tol long a time investment (grind wise) to get anything remotely decent and worth selling (its a lottery basically), and you have to remember there are others who will spend far more time than you doing it, and, as is always the way with virtual items with no physical value or limt and infinite availibility, more than willing to undercut you however much is needed to make a "sale".
The guy who said the election was rigged won the presidency with the second-most votes.
Its because new game in D2 = new maps/monsters.
In D3 new game = kill the same monsters after turning the same corners. no thought, no exploration. just beeline to the exit switch.
The guy who said the election was rigged won the presidency with the second-most votes.