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Nokia: Microsoft Must Evolve To Make Windows Phone a Success

DavidGilbert99 writes "Microsoft's priorities are Windows, Office, Xbox, and Surface. Windows Phone is no where near the top and that is the main reason why it has failed to make the impact many hoped for in the three years it has been around. While Microsoft can take the hit and play the long-game, the same cannot be said for Nokia, the other main player in the eco-system. While it has done all it can to evolve the platform, it needs Microsoft to step up and begin innovating. Bryan Biniak, Nokia VP, agrees: 'We are trying to evolve the cultural thinking [at Microsoft] to say 'time is of the essence.' Waiting until the end of your fiscal year when you need to close your targets, doesn't do us any good when I have phones to sell today.'"

2 of 230 comments (clear)

  1. Putting out fires by UnknowingFool · · Score: 4, Interesting

    MS is spending most of their time putting out fires these days: Windows 8 has a horrible reputation and disappointing sales, Xbox has had to do a complete 180 after a disastrous E3, Surface has been a flop with an estimated 6M unsold units. WP8, while not having great sales, isn't in crisis mode.

    --
    Well, there's spam egg sausage and spam, that's not got much spam in it.
  2. I only know 2 people who bought windows phones by Anonymous Coward · · Score: 4, Interesting

    One is a guy who used to teach MCSE classes. The other a grandma out at the community garden.

    The MCSE guy won't say anything bad about MS, but he did ditch the windows phone and get an android one.

    The grandma didn't know what she was purchasing, and is very disappointed that none of the things her daughter can do with her phone (iphone) can run on the windows phone.

    Tiny sample size, but that is about all there is. Looking at the logs for the captive portal at work (10,000 students), windows phone doesn't even make up 1% of logins.

    Its dead MS. Give it up.

    As for Nokia, they are moribund too. Terrible management. Not sure anything can prevent Nokia from becoming a zombie patent troll now.