Slashdot Mirror


Nokia: Microsoft Must Evolve To Make Windows Phone a Success

DavidGilbert99 writes "Microsoft's priorities are Windows, Office, Xbox, and Surface. Windows Phone is no where near the top and that is the main reason why it has failed to make the impact many hoped for in the three years it has been around. While Microsoft can take the hit and play the long-game, the same cannot be said for Nokia, the other main player in the eco-system. While it has done all it can to evolve the platform, it needs Microsoft to step up and begin innovating. Bryan Biniak, Nokia VP, agrees: 'We are trying to evolve the cultural thinking [at Microsoft] to say 'time is of the essence.' Waiting until the end of your fiscal year when you need to close your targets, doesn't do us any good when I have phones to sell today.'"

17 of 230 comments (clear)

  1. Good luck .. by gstoddart · · Score: 5, Insightful

    While it has done all it can to evolve the platform, it needs Microsoft to step up and begin innovating

    If your company future depends on Microsoft innovating on your behalf ... you're already screwed.

    I'm hard pressed to think of anything really innovative Microsoft has done in years -- mostly they look at what others are doing and copy it (or buy it).

    If they're going to put out the Windows Phone platform and then wait around until people buy it to take it seriously, nobody is ever going to take it seriously.

    --
    Lost at C:>. Found at C.
    1. Re:Good luck .. by Anonymous Coward · · Score: 5, Insightful

      I'm hard pressed to think of anything really innovative Microsoft has done in years -- mostly they look at what others are doing and copy it (or buy it).

      That made Apple the #1 company on the planet, don't knock it!

    2. Re:Good luck .. by nine-times · · Score: 5, Insightful

      mostly they look at what others are doing and copy it (or buy it).

      That's not the problem. The Metro UI is fairly innovative, for example, and not really copying or buying something. The problem is, it's bad.

      The problem is that Microsoft has put too much focus into pushing their internal business agenda, and not enough on servicing their customers. Microsoft's development model is about deciding which strategic product they'd like you to buy, and then trying to force you to use it by hook or by crook, except they rarely consider the option of getting you to buy it by making it a great product.

    3. Re:Good luck .. by David+Gerard · · Score: 4, Insightful

      I know a pile of people with Windows phones. They really like them lots and find the interface marvellous.

      Every one of them says the big problem is ... no bloody apps.

      --
      http://rocknerd.co.uk
    4. Re:Good luck .. by WCMI92 · · Score: 4, Insightful

      Microsoft's "innovation" has been played out for over a decade. The last several years most of their products has been WORSE and a step back from the previous ones!

        Look at Windows 8 and the last couple versions of Office, for example. Their UI's are terrible designs. I will absolutely NEVER deploy a Windows 8 PC for an end user because I don't want the headache of supporting it.

      Microsoft pretty much had the UI down when they released Windows 2000 and Office 97. Everything they've DONE to their UI since has been a step backward. Why do they do it? Because to justify the upgrades they have to MAKE IT LOOK DIFFERENT. Which means screwing with UI functionality. Why is that all they can do to differentiate product? Because they have NO IDEAS for actual features or enhancements to make the product any better!

      The only product Microsoft has put out in 10 years that was better than it's predecessor was Windows 7. And that only because Vista was so awful that they panicked and actually LISTENED to their customers for once. Which they promptly undid when they decided to force keyboard and mouse based PC users to navigate a tablet touch screen by DEFAULT in Windows 8. My Macbook Pro doesn't force me to see an IOS UI by default...

      --
      Corporatism != Free Market
    5. Re:Good luck .. by Anonymous Coward · · Score: 5, Funny

      > I know a pile of people with Windows phones.

      Our thoughts and prayers are with their families during this difficult time.

    6. Re:Good luck .. by 21mhz · · Score: 4, Informative

      I dunno. Today I have installed Yelp with an augmented reality mode courtesy of Nokia (called, get this, "monocle"). The app is awesome. My bank has been providing an app since WP7. Even the oft-invoked Instagram has got a bunch of third-party apps that work with it. One is reportedly better than the first-party apps for other platforms, another is officially supported by Nokia. Even the Google PIM services are sort of supported, and I don't care that much about Google+ to need it on the phone (I'm planning to buy the new Nexus tablet to get my Android fix, after the kids broke the old one).

      At this point, I'd stand to lose if I switch my phone to Android or iOS. Fully usable offline maps from Nokia are the biggest thing. Google only offers "OK maps" after their latest regressive update. Don't get me started on Apple maps.

      --
      My exception safety is -fno-exceptions.
    7. Re:Good luck .. by Andrio · · Score: 4, Insightful

      "Innovation" is a meaningless buzz word that rarely ever applies.

      "Execution" is the important thing. It's the single biggest reason for Apple's huge success the last decade. Harddrive-based MP3 players, touch screen smartphones, tablets... Apple didn't create any of these. They just executed them well, and marketed the crap out of them.

      --
      The Internet King? I wonder if he could provide faster nudity.
  2. Don't worry Nokia by marcello_dl · · Score: 5, Insightful

    Well if Nokia financial situation becomes unbearable, I am sure microsoft can step up and buy her up, obviously at a discounted price. Which likely was the objective all along.

    --
    ---- MISSING MISCELLANEOUS DATA SEGMENT --- [sigdash] trolololol
  3. Let's see... by bmo · · Score: 5, Informative

    Microsoft OS: 90 bucks or whatever they're charging
    Smaller ecosystem for apps

    Compared to:
    Larger ecosystem by orders of magnitude
    An OS that doesn't cost a dime (unmodded)

    Going with Microsoft on this is corporate suicide and the stock price chart shows it.

    http://finance.yahoo.com/q/bc?s=NOK+Basic+Chart&t=5y

    http://communities-dominate.blogs.com/brands/2012/06/the-final-reckoning-of-burning-platforms-memo-damaged-nokia-by-wiping-out-13b-in-revenues-and-destro.html

    --
    BMO

  4. Who peed their pants to stay warm? by h4rr4r · · Score: 5, Insightful

    Nokia cuts its own throat and now has no one else to blame. Elop will quietly move back the MS once they are done.
    Exactly zero people will be surprised.

  5. So what you're saying is... by oh_my_080980980 · · Score: 5, Insightful

    ...you made a mistake by ditching symbian and focusing on Windows...hmmm.....

  6. Putting out fires by UnknowingFool · · Score: 4, Interesting

    MS is spending most of their time putting out fires these days: Windows 8 has a horrible reputation and disappointing sales, Xbox has had to do a complete 180 after a disastrous E3, Surface has been a flop with an estimated 6M unsold units. WP8, while not having great sales, isn't in crisis mode.

    --
    Well, there's spam egg sausage and spam, that's not got much spam in it.
  7. I only know 2 people who bought windows phones by Anonymous Coward · · Score: 4, Interesting

    One is a guy who used to teach MCSE classes. The other a grandma out at the community garden.

    The MCSE guy won't say anything bad about MS, but he did ditch the windows phone and get an android one.

    The grandma didn't know what she was purchasing, and is very disappointed that none of the things her daughter can do with her phone (iphone) can run on the windows phone.

    Tiny sample size, but that is about all there is. Looking at the logs for the captive portal at work (10,000 students), windows phone doesn't even make up 1% of logins.

    Its dead MS. Give it up.

    As for Nokia, they are moribund too. Terrible management. Not sure anything can prevent Nokia from becoming a zombie patent troll now.

  8. Summary: Microsoft is holding us back by randallman · · Score: 5, Insightful

    So the gist of this article is that Nokia is doing fantastic things with hardware, but Microsoft isn't keeping up and holding Nokia back. If Nokia had control of the OS, they'd be in much better shape. They would have this freedom with Android AND instant access to its software market. And Maemo/Meego was a fine OS (I owned the n800 and n900), which shipped with Android app compatibility. It's clear that Windows Phone was a horrible choice. How could they not see this coming when everyone was yelling at them telling them they were making a mistake?

  9. Yeah reminds me of the small businessman cartoon by SmallFurryCreature · · Score: 5, Informative
    http://dilbert.com/strips/comic/2004-06-14/

    Come on Nokia, are you that dumb (oh wait, you are) that you are actually telling Microsoft that if they don't hurry, you are going to go bust and they can buy what they want of you for loose chance?

    The Windows Phone platform turns a lot of otherwise not so smart people into blittering idiots. Take this gem:

    You can't compare Windows Phone sales to Android and iOS because it has only been on the market a fraction of the time.

    The truth? Windows Phones is now the OLDEST smartphone OS now Symbian has gone the way of the Dodo. MS has been trying for WELL OVER a DECADE. Yes, they keep renaming it in an attempt to wash away the stench of defeat... actually defeat is not the right word, the would imply they stood chance, I can claim I was defeated in the 1 mile race but it sorta looses any meaning if I never made it across the starting line.

    Nokia bet its future on an OS from a company that hasn't managed to sell for over ten years. Why would it chance NOW when there are to OSes selling like hotcakes and a bunch of upstarts and re-entries fighting for the scraps. It like betting on the boxer who knocked himself trying to get into the ring in the next round because the next fight is on top of mount everest and everyone is bringing guns so his losing streak is... is there ANYONE who can walk upright who thinks MS was a good bet for Nokia?

    Symbian was not dead yet, the N900 and N9 sold faster then Nokia was willing to sell them and Android is available if they wanted it. They HAD OS'es with proven track records. They went for the OS that didn't sell and has never sold. That is beyond risk taking, that is even beyond putting it all on one horse, that is insane. Personally I think Elop is even more a Trojan then most people realize. MS never bet on Nokia, they wanted to ruin them while they experimented and then hope to buy the assests cheaply and make their own phones.

    You can't mis-manage a company like this by accident.

    --

    MMO Quests are like orgasms:

    You may solo them, I prefer them in a group.

  10. True by Anonymous Coward · · Score: 5, Insightful

    True, but Apple mostly improved upon the things they bought. Microsoft has a history of thinking "hmm, that's not quite right, it needs more cruft!".