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Microsoft Will Have To Rename SkyDrive

Posted by Soulskill on from the sorry-about-your-luck dept.

SmartAboutThings writes "A month ago, Microsoft was involved in a legal battle in the United Kingdom, when the court found that there was a conflict between Microsoft's SkyDrive and a trademark owned by the British Sky Broadcasting Group (BSkyB). Back then, the UK court ruled that Microsoft was infringing the BSkyB's trademark. And now we have confirmation that Microsoft will be forced to change the SkyDrive brand name. This is quite a big branding issue for Microsoft. What are they going to call it? DriveSky? And chances are that the name change will be worldwide and not only in the United Kingdom."

11 of 274 comments (clear)

  1. They should call it "BitBucket" by msobkow · · Score: 4, Funny

    Data in, nothing out.

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    I do not fail; I succeed at finding out what does not work.
  2. How about... by Anonymous Coward · · Score: 3, Funny

    MeTooDrive or Me2Drive. Since Microsoft only copies things that others do at this point, they should just grab the Me2 prefix to replace the G or i from all of Google's and Apple's products.

  3. best marketing name is .... by middlemen · · Score: 5, Funny

    NSADrive !!!!!

  4. What are they going to call it? by ZombieBraintrust · · Score: 3, Funny
    Anything without the word Sky in it. So not "DriveSky"

    Synonyms: blast, breath, breeze, draft, heavens, ozone, puff, sky, stratosphere, troposphere, ventilation, waft, whiff, wind, zephyr

    ZephyrDrive, PuffDrive, BreezeDrive

  5. Easy to fix by Anonymous Coward · · Score: 2, Funny

    Fixed with one easy change of letter: SpyDrive.

  6. Confusion by Tailhook · · Score: 5, Funny

    How many Microsoft SkyDrive users will be confused by the rename of this product and switch to Dropbox?

    Both.

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  7. Re:FlyDrive would be a better name by Anonymous Coward · · Score: 2, Funny

    Sorry, but on my machine, C, D, E, F, G, H, I, J, K, L, M, N, Q, R, S, Y, and Z, are already in use.

    Instead, they should make it A:\ -- and when it goes down for some reason, the error message can be:

    Not ready reading drive A
    Abort, Retry, Fail?

  8. Re:FlyDrive would be a better name by BLToday · · Score: 5, Funny

    How about Drive Eh? For our Canadian friends.

    So it would be:
    Not ready reading drive Eh
    Abort, Retry, Fail?

  9. Re:Not an exact name but close by mrbester · · Score: 3, Funny

    No one in UK apart from a stupid judge and a bunch of opportunistic lawyers confuses Sky from BSkyB with SkyDrive from Microsoft. Perhaps it should change to easyDrive as no one would confuse a cloud service with a car hire company either.

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    "Wait. Something's happening. It's opening up! My God, it's full of apricots!"
  10. Re:FlyDrive would be a better name by plopez · · Score: 3, Funny

    Then it conflict with my floppy drive... :)

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    putting the 'B' in LGBTQ+
  11. Re:Skynet anyone? by Tarlus · · Score: 5, Funny

    Don't you mean Sky.NET?

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