Why You Shouldn't Trust Internet Comments
sciencehabit writes "A new study suggests that all the reviews you read on Yelp and Amazon are easily manipulated. It's not that companies are stacking the deck, necessarily, it's that a few positive comments early on can influence future commenters. In fact, when researchers gamed the system on a real news aggregation site, the items received fake positive votes from the researchers were 32% more likely to receive more positive votes compared with a control (abstract). And those comments were no more likely than the control to be down-voted by the next viewer to see them. By the end of the study, positively manipulated comments got an overall boost of about 25%. However, the same did not hold true for negative manipulation. The ratings of comments that got a fake down vote were usually negated by an up vote by the next user to see them."
This comment is IMMENSELY trustworthy!
What an excellent report. I read this to my Son and he loved it, would recommend to anyone and definitely read again. 5*
I've been here for over a decade and I STILL have yet to see Natalie Portman naked and petrified, despite all the hype.
Also, I miss OOG The Caveman.
is the best slashdot thread we've seen all week! I love it!
people are predisposed to liking what they spent money on.
I don't know about that. I spent a bunch of money on an ex-wife and I don't like her much at all.
Pull my finger for my public key.