Slashdot Mirror


LinkedIn Now Targeting Universities, 14-Year-Olds

Nerval's Lobster writes "Get 'em young: That could be LinkedIn's new motto, after the professional-networking Website opened itself up to universities and students. LinkedIn's University Pages offer schools a place to post updates about campus news and activities; they can also link to famous alumni, who will doubtlessly love when a couple thousand students try to connect with them all at once. Some 200 universities are setting up LinkedIn Pages, including NYU, the University of Michigan, the University of Illinois, the Rochester Institute of Technology, and more. Why this aggressive expansion into a younger demographic? Today's students are tomorrow's cubicle bees and entrepreneurs; by locking them into the network early, LinkedIn can (at least in theory) maintain a user base for many years to come. (It's safe to presume that at least a fraction of these young users will eventually engage LinkedIn's paid services, which makes this initiative a long-term revenue play.) Building a substantial base among students could also help LinkedIn head off future competition, such as Facebook moving more aggressively into the careers space. Or it could just open a whole lot of concerns over privacy and security, similar to what Facebook already faces with its teen audience."

26 of 87 comments (clear)

  1. They ruined what made it successful already. by Above · · Score: 5, Insightful

    LinkedIn's value early on was that people added their real life connections. It was predicated on someone being a co-worker, or manager, or supplier. When you searched your network what you found was people who knew the actual person, and could vouch for them and/or provide a personal introduction.

    As LinkedIn grew this rapidly declined. It started by people accepting requests from folks who were at the same company, but with which they did not interact. It grew when recruiters started friending everyone they contacted so their search network could grow. It jumped the shark when they put buttons that made it way too easy for someone to friend you just because you were in the same LinkedIn group with them, along with 10,000 others. And now, the expansion to students.

    I know plenty of people with 1,000+ "friends" on LinkedIn. They don't know even 10% of those people close enough to introduce you, or provide a vouch. As a result, I no longer turn to LinkedIn. Too many of my "can you introduce me to" mails get back a "yeah, I don't really know them" response. There are too many incentives to "grow your network" by adding people you don't know, and not enough incentives to have a high value network, by having it be built on personal relationships.

    So the magic is gone. The upward trend might continue a bit longer like a rocket who's motor has burned out as they add students and such, but the ultimate trajectory here is down unless some major course correction, in the form of dumping people you don't know, occurs.

    1. Re:They ruined what made it successful already. by CanHasDIY · · Score: 2

      Maybe everyone is just snubbing you because you're a douchebag.

      Just a thought.

      Nice example of what psychologists refer to as "transference."

      --
      An enigma, wrapped in a riddle, shrouded in bacon and cheese
    2. Re:They ruined what made it successful already. by ahem · · Score: 2

      Why is "Above" a douchebag just because they made a well reasoned conclusion based on clear-eyed observation of empirically verifiable data? I've seen similar examples and trends. I would tend to disagree with the conclusion that the motor is burnt out, but I do agree that LinkedIn has entered a different trajectory as far as growth and the value of being part of the network. As a hiring manager I still use it to kick off searches, but I rely much more on face to face networking & direct requests of my network.

      --
      Not A Sig
    3. Re:They ruined what made it successful already. by istartedi · · Score: 2

      No. He pretty much nailed it. I would have said essentially the same thing; but I think I tweeted something along those lines a while ago like...

      "Everybody is linked to everybody else. We don't need LinkedIn to know that".

      --
      For all intensive purposes, "whom" is no longer a word. That begs the question, "who cares"?
    4. Re:They ruined what made it successful already. by avandesande · · Score: 4, Insightful

      I have found exactly the opposite- people endorsing me that know nothing about my skills, which makes me very suspicious of other peoples endorsements.

      --
      love is just extroverted narcissism
    5. Re:They ruined what made it successful already. by erp_consultant · · Score: 2

      Being a contractor I use LinkedIn and I find it useful, but your points are well taken. Recruiters can be a real PITA on there. Often they are trying to fill a single job and send requests to everyone that might be even a remote fit for the position. I will not 'friend' them but send an email reply (without disclosing my personal email address) if the job interests me. Otherwise I just ignore the invitation. I won't add anyone I don't know personally. Maybe that makes me a purist but so be it.

      One of the things that bothers me on LinkedIn is that once you friend someone they can see all your contacts. I'd like to have a way to show my contacts to people I trust and hide them from people that I have an arms length relationship with, or none at all. Such as that random recruiter I just got a request from. I am certain that many of them send you a friend request just so they can mine your friends for more contacts. I even sent a request to LinkedIn to add this as an enhancement. Never got a reply.

      I suspect that LinkedIn wants it exactly this way because recruiters pay for the service and people like me just use the free version of it. Money talks.

    6. Re:They ruined what made it successful already. by matthewv789 · · Score: 3, Insightful

      I totally agree, recommendations are one thing, but the endorsements are worthless, 95% of the people who have given me endorsements could not possibly know in the slightest what I'm good at in terms of those skills. What happens is Linkedin gives them a prompt occasionally to "Endorse so-and-so for this skill" and they click "ok".

    7. Re:They ruined what made it successful already. by fearofcarpet · · Score: 2

      It seems like every person that breaths the same air as me at a conference, stumbles across my website, applies for a job, etc., tries to add me to their LinkedIn network. I get a zillion emails with "Someone you don't know and don't want to know wants to add you to their LinkedIn something something." And people keep setting up these groups for former members/employees of stuff, which just dilutes the pool of useful contacts further. LinkedIn is useful for keeping track of former colleagues (because we all move around a lot), and I do occasionally get non-spam from people finding me on LinkedIn, but the SNR is ridiculous.

      --
      Actually, I wrote my thesis on life experience.
    8. Re:They ruined what made it successful already. by TheRaven64 · · Score: 2

      I'm not on LinkedIn, and my spam filter has now learned that everything from them is spam. Looking though my spam folder, I seem to get 2-3 invitations from people whose names I don't even recognise (and some sent to aliases, for example the FreeBSD Core Team, rather than to me personally). I can't imagine anyone getting sensible results from any exploration of the LinkedIn graph.

      --
      I am TheRaven on Soylent News
    9. Re:They ruined what made it successful already. by hoggoth · · Score: 3, Funny

      After people I've never met or worked with starting endorsing me for skills they can't even pronounce I added the skill 'cromulence' as a honey-pot.

      --
      - For the complete works of Shakespeare: cat /dev/random (may take some time)
  2. LinkedIn much worse than Facebook by Anonymous Coward · · Score: 2, Interesting

    It doesn't let you block people, and it lets people know when you've visited their profile. It's fucking creepy as hell, and yet everyone gets on Facebook's case instead.

    1. Re:LinkedIn much worse than Facebook by lgw · · Score: 4, Insightful

      It doesn't let you block people, and it lets people know when you've visited their profile. It's fucking creepy as hell, and yet everyone gets on Facebook's case instead

      That's appropriate for a professional network, but would be terrible for a personal network. Even compared to putting personal stuff on Facebook, putting personal stuff on Linkedin is unwise.

      My linkedin profile is my resume, word-for-word if differently arranged. I don't care who sees it, because it is explicitly my "public face". And it's quite nice to know month-by-month how many people see my page, as a sort of vague gauge of employment market temperature - if I paid to see who among those who visited were recruiters, it would even be somewhat accurate, but I don't care that much.

      LinkedIn is supposed to be the stuff you make public and want others to see, so no, I don't find that stuff creepy at all. Of course, if younger people start using it differently, then the creepy factor could escalate.

      --
      Socialism: a lie told by totalitarians and believed by fools.
    2. Re:LinkedIn much worse than Facebook by Jerslan · · Score: 2

      By letting you know who's been stalking you, that makes it less creepy and more transparent than Facebook. So 10 recruiters and a handful of people with stealth accounts saw my LinkedIn profile.... I only use it to keep my resumé out there anyways. It's not like they're going to get the latest updates on what I think about [insert politically/socially charged topic here].

  3. LinkedIn by sexconker · · Score: 2

    Is worthless. The only thing it's good for is for when some dumbass posts "Worked on major projects including Half-Life 3" on their resume and spills the beans.

    It's got all of the meaningless connections and annoying ads (in this case, recruiter spam) of Facebook with none of the hilarious drama or animal pictures.

  4. How to Fuck Up Anything by CanHasDIY · · Score: 2

    Commercialization and demand for profitability - the 2 fastest ways to fuck up a good idea.

    --
    An enigma, wrapped in a riddle, shrouded in bacon and cheese
  5. The whole point of Linkedin by apcullen · · Score: 3, Insightful

    Was that it allowed me to manage my professional contacts and promote my career without the nonsense of facebook. I'm not interested in logging in to linkedin to make friends or play games. It's all about business. If said university students and 14-year-olds happen to be in business and have something to contribute to my career, I'll happily welcome them to the community.

    If not, it's probably time to abandon my linkedin account.

    1. Re:The whole point of Linkedin by erp_consultant · · Score: 2

      This.

      Above all, use LinkedIn for what it's intended for. Purely professional stuff. I don't see any need to put in marital status, hobbies, political views, vacation plans..any of that crap.

  6. Facebook for people with more severe USI by Joining+Yet+Again · · Score: 4, Interesting

    "Networking" is already annoying, being mostly about forming fake social relationships to advance your career. Click-to-Like networking on the Internet is even worse, as there is no real effort nor assessment of reputation.

  7. Soon to be proposed... by ackthpt · · Score: 2

    Legislation barring companies from recruiting minors.

    i have foreseen it

    --

    A feeling of having made the same mistake before: Deja Foobar
  8. Re:I left the first time they were hacked... by dwywit · · Score: 3, Interesting

    I left when people I barely knew started "endorsing" me for skills I don't have.
     
    "Oh you work in IT, right? I'll endorse you for SEO skills"
     
    Never been so insulted in my life.

    --
    They sentenced me to twenty years of boredom
  9. OK, here it is... by istartedi · · Score: 2

    Everybody on #LinkedIn has endorsed everybody for everything.

    — æoeéè æ¥æ (@istartedi) May 7, 2013

    The aforementioned tweet.

    --
    For all intensive purposes, "whom" is no longer a word. That begs the question, "who cares"?
  10. Spam by Charliemopps · · Score: 3, Interesting

    I manage an application/server suite that includes some mail functionality. In the 5 years I've been doing it I've only ever had to enter 1 domain into the blacklist... linkedin.com

    It remains, to this day, the only site in the blacklist.

  11. Linked-In the new home of Resume Padding by Virtucon · · Score: 4, Insightful

    At one time I had a Linkedin account, then I got rid of it. I still periodically look out there at people I've worked with. Let's see there was the Director in the Architecture Group at one organization that labelled his time as Director of Architecture. Of course there's the CIO that was CIO for three months then was fired but his Linkedin profile says he was CIO for two years at that organization. Some old habits die hard I guess, it's just now billions of people can see it.

    Then there's the incessant asks from people that I've worked with to recommend them on Linkedin, which is now the substitute for what we call references. Sorry Joe, I can't recommend you because while we worked at the same place we never really worked on any projects together and from what I recall you were always late to meetings and people called you stinky behind your back when you weren't looking.

    Sorry Linkedin, you like other Social Media sites are off of my list for good, you don't help me get my gigs and you certainly don't help me keep my confidential information confidential. That's not what they're about, I get it, but no, I'm not turning my CV over to your organization, not today not tomorrow, not ever.

    --
    Harrison's Postulate - "For every action there is an equal and opposite criticism"
  12. Closed My Account by Anonymous Coward · · Score: 2, Interesting

    Two weeks ago:
    LinkedIn Shuts Down TopTal Ads That Featured Photos Of Female Engineers

    In the last two weeks, have they fixed the cultral problem at Linked-In? I doubt it.

    Originally it was the only social network that I was willing to join.
    Now it's the social network that I am most happy to have left.

  13. Re:An idea for a totally elitist social network by greg1104 · · Score: 2

    Call it "The Ten" and allow people to only be friends with up to 10 people.

    I've already got that, I just check my Friendster account.

  14. The beast only rows hungrier by WOOFYGOOFY · · Score: 4, Interesting

    Sniff sniff .. I smell a company being run on VC vapors...a concerns for numbers that have to keep going by hook or by crook lest the actual valuation of the business-plan-free enterprise all come tumbling down..

    What does LinkedIn sell and to whom and for how much and how often? How much is any of our data even worth with every cloud-based social-web search-engine new media play all running the same analytics on the same user base? A dollar? A buck fifty? Once? I'm worth a 1000 times that to Starbucks and they have only to plop down another green fish-girl sign on some block that doesn't already have one to start minting fresh people just like me.

    There has to be a limit to the amount of money that can change hands for binders filled with women's likely shopping preferences and how many times you can sell this information to sellers. People aren't just aren't born and don't die that fast. Once you know someone is a liberal Subaru driving lesbian with a soft spot for abused animals, a keen interest in Sara Maclaughlin and a $1500.00 a year wardrobe budget where is there to go for the next 50 years with this person ?