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U.S. Gov't Still Fighting the Man Behind Buckyballs; Guess Who's Winning?

usacoder writes with news of Craig Zucker, former CEO of the company behind Buckyballs, the popular neodymium magnet toys that were banned by the U.S. Consumer Product Safety Commission in July 2012. Zucker ran a brief campaign to drum up opposition to the government's ban, but it didn't turn out to be enough. Unfortunately for Zucker, the story didn't end there. Despite the magnets being labeled as not for kids, the Commission filed a motion to find him personally liable for the costs of a product recall, estimated at around $57 million. "Given the fact that Buckyballs have now long been off the market, the attempt to go after Mr. Zucker personally raises the question of retaliation for his public campaign against the commission. Mr. Zucker won't speculate about the commission's motives. 'It's very selective and very aggressive,' he says. ... Mr. Zucker says his treatment at the hands of the commission should alarm fellow entrepreneurs: 'This is the beginning. It starts with this case. If you play out what happens to me, then the next thing you'll have is personal-injury lawyers saying "you conducted the actions of the company, you were the company."'"

46 of 555 comments (clear)

  1. Sounds good to me by AmiMoJo · · Score: 1, Insightful

    If you play out what happens to me, then the next thing you'll have is personal-injury lawyers saying "you conducted the actions of the company, you were the company.

    So there is a chance companies will no longer get pathetic fines and be pretty much unaccountable for this misdeeds. Individuals who made decisions within the organization will be held responsible.

    Good.

    --
    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    1. Re:Sounds good to me by BronsCon · · Score: 5, Insightful

      Except that this, the very case that's "starting it all", is also the exact reason why this is not the right way to do things. Somewhere in the middle, perhaps, as sometimes it is the actions of one person which need to be punished, but it is more often the actions of the company as a whole, the culture behind how the company operates, that needs to be addressed.

      This man did nothing wrong; he sold a product that was not safe for kids to use and labeled it as not safe for kids to use. He should not be liable for the actions of the employees of the toy stores who sold them to kids, nor for the actions of the employees of the distribution houses that sold them to the toy stores who hired employees who then sold them to kids. He didn't sell them to kids himself, and he didn't sell them to toy stores where he'd only reasonably expect that they'd be sold to kids. He labeled them as not safe for kids and clearly did not intend for them to be sold to, or used by, kids. Blame all of the irresponsible parties for any children harmed by these things, for sure; let's start with the parents who bought these for their kids or left their own set where their kids could get to them (they're labeled quite clearly and should be locked away from young children, and only used by older children under close supervision, just like any other dangerous item), then the purchasing agent at the toy store who thought it would be a good idea to sell an item labeled as not safe for children in a place where things are bought primarily by and for children, then the distribution house employee(s) who thought selling unsafe items to toy stores would be a great way to make a buck. And that's where it should stop.

      --
      APK quotes people (including myself) without context and should not be trusted. Just thought you should know.
    2. Re: Sounds good to me by turbidostato · · Score: 3, Insightful

      ...because he set it upside down.

      So the problem is not the liability but the stupidness of the judicial system that allows for bogus claims. Correct the problem, not something that happens to be vagely related.

      As long as he gets utterly rich if everything goes according his plans, he must be the one cleaning the mess if his company throws shit to a fan

    3. Re:Sounds good to me by Jane+Q.+Public · · Score: 5, Insightful

      "So there is a chance companies will no longer get pathetic fines and be pretty much unaccountable for this misdeeds. Individuals who made decisions within the organization will be held responsible. Good."

      Um... NO.

      First, you have to identify actual misdeeds. Buckyballs were NOT sold as children's toys! They were labeled that they were NOT for children.

      The fact that Buckyballs were recalled at all is what is pathetic. But also of great concern. Because if the government were to win, then any company that makes cleaning products that kids get hold of and poison themselves with... or car manufacturers... or makers of power tools... anybody who sells things that are NOT children's toys could be prosecuted simply because someone let their children play with them (or negligently gave them access).

      The criminals here were the adults who let children play with unsafe objects. Hell, makers of children's toys who include a label that says "Warning! Contains small parts. Not for children under 4 years old." is exempt from this kind of government harassment. Yet you're seeing someone being pursued for this when they weren't even selling children's toys! It is OUTRAGEOUS.

      This is an extremely dangerous precedent and the government must lose this case. Otherwise, anybody could be prosecuted for anything, merely if some child gets hold of it. Bad, bad, bad.

    4. Re:Sounds good to me by calidoscope · · Score: 3, Insightful

      no, thats NOT good. that means that you can be personally sued for anything that goes on with the company.

      Since the lawsuit was filed by the Federal Government, let's carry this a bit further. If any employee of the Federal government (this includes judges) can be shown to have caused harm through malfeasance or negligence, then that employee can be held personally liable for the decision. Think anyone would want to work for the government under those conditions?

      --
      A Shadeless room is a brighter room.
    5. Re:Sounds good to me by Zero__Kelvin · · Score: 4, Insightful

      Actually, that isn't even close to a logical conclusion. What it says is that nobody will be able to start a new company unless they are very, very rich. It also says that nobody will want to start a company, since if they are very rich they have little to gain and everything to lose.

      --
      Guns don't kill people; Physics kills people! - John Lithgow as Dick Solomon on Third Rock From The Sun
    6. Re:Sounds good to me by AmiMoJo · · Score: 1, Insightful

      What has your example got to do with this situation? The company was told to stop selling a product because it was dangerous. The CEO personally decided to carry on selling it anyway, instead of stopping and then fighting the ruling.

      It has nothing to do with the stupidity of the user, and everything to do with the CEO personally making a decision he had been warned could lead to people being hurt, and then some people got hurt. Feel free to debate personal responsibility all you like, but it is irrelevant here. No matter how stupid the government's decision to ban the product was failure to comply with the ban makes him liable.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    7. Re:Sounds good to me by Alef · · Score: 4, Insightful

      Hypothesis:
      1. Manufacturers generally get sued for all kinds of crazy reasons, when people have been stupid while using their products.
      2. Manufacturers slap on "not safe for kids" and similar labels all the time, just to be safe.
      3. The label loses any semantic meaning, since it is always there. People start to ignore it, and try to rely on their own judgement.
      4. Parents see a box of funny little magnets. How can they be dangerous? There is lack of imagination as to what happens with more than one of those in a small child's intestines.
      5. ...
      6. Visit to the ER.

    8. Re:Sounds good to me by AmiMoJo · · Score: 3, Insightful

      According to Wikiepdia:

      Buckyballs launched at New York International Gift Fair in 2009 and sold in the hundreds of thousands before the U.S. Consumer Product Safety Commission issued a recall on packaging labeled 13+.[2] According to the CPSC, 175,000 units had been sold to the public. It is not known how many sets were actually returned. Buckyballs labeled "Keep Away From All Children" were not recalled.

      Subsequently, Maxfield & Oberton changed all mentions of âoetoyâ to âoedesk toyâ, positioning the product as a stress-reliever for adults and restricted sales from stores that sold primarily children's products.

      So apparently they were being marketed as "toys" at some point.

      Because if the government were to win, then any company that makes cleaning products that kids get hold of and poison themselves with... or car manufacturers... or makers of power tools... anybody who sells things that are NOT children's toys could be prosecuted simply because someone let their children play with them (or negligently gave them access).

      I don't know how you do it in America but in the UK the law generally works on the basis of what a "reasonable person" would think and assume. Clearly a reasonable person would not consider a cleaning products, a car or a power tool to be a suitable toy. What a reasonable person does think is ultimately up to a jury though.

      It's also worth noting that cleaning products usually do have prominent warnings on them. Cars need a license to drive that isn't available to children and also come with pages of warnings in the manual (since they don't come in a box). Power tools also have warnings on them. Remember that Buckyballs were being marketed as "toys" quite specifically.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    9. Re:Sounds good to me by JWSmythe · · Score: 4, Insightful

      ... stop selling a product because it was dangerous

      You say that as if he were selling fireworks, caustic cleaning supplies, or surplus hand grenades.

      He complied, labeling the product as not for children, and not for ingestion. The same kind of warnings that show up on fireworks *and* caustic cleaning supplies. I don't believe hand grenades have the same warning on them.

      Well it seems that there is a warning on smoke greandes"DANGER-DO NOT USE HC IN CONFINED OR ENCLOSED AREAS- PERSONNEL MUST WEAR THE PROTECTIVE MASK IN ANY CONCENTRATION OF HC SMOKE" It doesn't say you can't feed it to children though.

      Next time you hear about a child getting hurt with a firework, household cleaning supplies, or falling off a bicycle, be sure to remind them to sue the CEO for selling dangerous items. Don't forget to sue the CEO of every company along the entire distribution chain too.

      --
      Serious? Seriousness is well above my pay grade.
    10. Re:Sounds good to me by phantomfive · · Score: 5, Insightful

      Because if the government were to win

      Unfortunately, the government already won. The case is over, the company closed down.

      Now the worst part is the government wasn't satisfied with that, and they are suing the creator for basically everything he owns, despite very few injuries, and no deaths as a result of these balls.

      --
      "First they came for the slanderers and i said nothing."
    11. Re:Sounds good to me by ShanghaiBill · · Score: 3, Insightful

      ... let's carry this a bit further. If any employee of the Federal government ...

      Zucker was not "any employee". He was the founder, CEO, and primary beneficiary of the product's former success. I am not saying he should be liable for the full cost of the recall, but I am saying your analogy is silly.

    12. Re: Sounds good to me by someone1234 · · Score: 5, Insightful

      Who gave that magnet to the kid?

      --
      Patents Drive Free Software as Hurricanes Drive Construction Industry
    13. Re: Sounds good to me by greenbird · · Score: 5, Insightful

      My kid ate one or your magnets and had to have his bowel removed is not necessarily a bogus claim.

      So if your stupid crotch fruit eats some drain cleaner it's the drain cleaner manufacturers fault fault, right? No moron. It's your fault.

      THEY'RE CLEARLY LABELED AS NOT FOR KIDS.

      I am so tired of the lack of personal responsibility in society today. It's always someone else at fault.

      --
      Who is John Galt?
    14. Re:Sounds good to me by greenbird · · Score: 3, Insightful

      Parents see a box of funny little magnets. How can they be dangerous?

      And who's fault is that? It's certainly not the fault of the person who started the company that makes the product. If anything the parent should be prosecuted for child abuse.

      --
      Who is John Galt?
    15. Re:Sounds good to me by cheekyjohnson · · Score: 3, Insightful

      Remember that Buckyballs were being marketed as "toys" quite specifically.

      Yet I have trouble regarding them as anything else. How many children are idiotic enough to swallow them and die, and why does the existence of such people mean that products must be banned?

      --
      Filthy, filthy copyrapists!
    16. Re: Sounds good to me by Nom+du+Keyboard · · Score: 3, Insightful

      My kid ate one or your magnets and had to have his bowel removed is not necessarily a bogus claim.

      You have to eat more than one to have the problem. A single one passes through without attracting itself to anything else.

      And if you commonly let your kid near or play with dangerous items you are a totally ignorant crappy parent who ought take some personal responsibility for all of your failings instead of blaming other people for them.

      --
      "It's the height of ridiculousness to say for those 9 lines you get hundreds of millions."
    17. Re:Sounds good to me by flimflammer · · Score: 4, Insightful

      I'm saying that if the CEO personally decides to go against the ban and people get hurt then he has to accept some responsibility.

      Except that's not what happened. You would know that wasn't actually what happened if you did even a cursory look into the events as they unfolded. Your whole rant about sticking it to the CEO being good is entirely misguided.

    18. Re: Sounds good to me by bitt3n · · Score: 5, Insightful

      Fucking parents, how do they work?

    19. Re:Sounds good to me by arth1 · · Score: 3, Insightful

      Buckyballs were being marketed as "toys" quite specifically.

      So are butt plugs. Your point being?

    20. Re:Sounds good to me by Aonghus142000 · · Score: 2, Insightful

      Really? Really? You're gonna slam the WSJ as impossible partisan and site the NYT as a no-partisan source?

    21. Re:Sounds good to me by gweihir · · Score: 5, Insightful

      Only problem is, there are no misdeeds. These things were clearly labeled as not for kids. While there has been a very small number of injuries (small enough that many toys intended for children are actually more dangerous), they are clearly not the fault of the manufacturer, distributor., etc, but the fault of inattentive parents. There will always be injuries to children because of inattentive parents.

      Unless you want a complete nanny-state, where everything potentially dangerous to kids is prohibited (wonder how they will get rid of all those stones just lying around, for example), you have to accept that parents are responsible for their kids safety. That includes teaching them to be careful when they are older and it also most definitely includes not letting anything dangerous lying around within their reach when they are at an age where they take everything into their mouths.

      --
      Most ACs are not even worth the keystrokes to insult them. Be generically insulted by this and ignored otherwise.
    22. Re: Sounds good to me by Anonymous Coward · · Score: 0, Insightful

      I think your right in that there should be some personal responsibility. However I'm not convinced that we should be indifferent to those whom have been negatively effected by there own stupidity/negligence/etc. We all make stupid choices at one time in our lives and while there may be horrible horrible repercussions (loss of bowel) there too should be some 'protections'. However these protections should not come at the expense of our freedoms (to make, sell, invent, support, etc dangerous product). The protections that should be in the form of public health insurance. That is the public should be insured and there expenses should be covered in the event of tragedy.

      It may be reasonable that for public safety there be restrictions from time to time on dangerous items. However that in and of itself should not prevent there sale. There were reasonable measures taken (warnings) that should have absolved him of liability (due to negligence) and if the safety board so decided to pursue additional restrictions on said products it should have been negotiated. Failing that it should have gone before a judge. At no time should there have been liability here as actions were taken in a timely fashion to resolve concerns over the product and had they not it should have been up to the safety board to take action to take him to court to force said actions and not his liability for failing to do so.

    23. Re:Sounds good to me by Alef · · Score: 5, Insightful

      Well, I'm of the opinion that everything in this world doesn't have to be "somebody's fault". Or more precisely; placing blame isn't necessarily very interesting or useful to solve a problem. Sometimes, it's just better to look at things as they are, objectively without judgement, to identify the most constructive course of action.

      I'm certainly not trying to argue that this is the manufacturers fault. The parents shouldn't let their children play with such things, so if you must choose a single party to point at, it would probably be them. But the reality of it is that people are going to make mistakes. Not everyone is going to realise all potentials dangers all the time. Doing something as extreme as prosecuting the parents for child abuse in this situation isn't actually going to help anybody, unless they force-fed their kids magnets. And in all likelihood, those parents already got a number of sleepless nights and enough feelings of guilt to very careful selecting toys in the future, which is about as much as you can realistically hope to achieve.

      From a more systemic point of view (and without having seen exactly how the warning used to read), I am guessing that the best solution to reduce the number of accidents, if that's what we want to do, would be to explain more clearly why the magnets are dangerous to children. People are usually more inclined to follow instructions if they fully understand the logic behind them. For example: "If accidentally swallowed, these magnets will get stuck in the intestines, probably tearing a hole in them. Treat them like poison. Keep them away from children." would be more effective than for example: "This is not a children's toy. Improper use can lead to injury or death."

    24. Re: Sounds good to me by D'Sphitz · · Score: 4, Insightful

      The box had a warning label, but not the product...

      Neither do balloons, yet dozens of kids choke to death on them every year.

    25. Re: Sounds good to me by mysidia · · Score: 4, Insightful

      That's why he's in trouble. High strength magnets are not a toy.

      They certainly are a toy. By the way, there are other adult toys kids should not have access to --- such as hunting rifles used in hunting sports.

      Firecrackers, BDSM gear, high powered laser pointers, racing cars, four wheelers/ATVs, diving boards, dirt bikes, soldering irons, CNC tools, wood carving and arc welding tools, and the list of adult toys/hobbyist products goes on and on; of adult toys that nobody should allow their kids (or kids) unfettered access to, aside from exceptional situations --- very responsible kids who first understand the dangers and are supervised, and known to be very careful and responsible.

    26. Re: Sounds good to me by Anonymous Coward · · Score: 2, Insightful

      But other toys (Lego for example) come in a box that says not for children under X years old, and nobody expects the Lego to stay in the box or have each individual block marked as unsafe for children. Doesn't that make this a double standard?

    27. Re: Sounds good to me by Mashiki · · Score: 3, Insightful

      Fucking parents, how do they work?

      They don't. Government has spent the better part of 50 years trying to be "co-parents" along with the education system.

      --
      Om, nomnomnom...
    28. Re: Sounds good to me by adolf · · Score: 4, Insightful

      At my local coffee shop, I frequently (as in: more than several times a week) order a pour-over. I "specify" that the hot water come from the boiling espresso machine instead of the hot tap on the Bunn machine, because the hotter water makes my fresh cup of coffee taste markedly better once it is brewed.

      But do I drink it at that temperature? No, at least not very quickly. And do I hold it between my legs while driving? Fuck no.

      In other news, I also check the lid on my coffee, wherever it comes from, just to make sure I don't pour the hot liquid all over myself when I take a drink.

      And when I sit down to dinner, I look at the food on my fork before I cram it into my mouth. If it looks too hot (due to the copious amounts of steam rolling off), I'll take my time with it so I don't burn my mouth.

      And when it's raining and I go outside, I expect to get wet.

      And if I ignore a traffic signal when driving, I expect to get run into.

      So what temperature can a person withstand without injury? According to a graph, 140 degrees F for less than 5 seconds.

      140 degrees is very tepid coffee. 140 degrees is less than the required serving temperature for many hot foods. 140 degrees is not hot enough, yet is still dangerous to the skin.

      Maybe we should require that all commercially-sold coffee be iced, and that all floors leading to such commercial coffee dispensaries be coated in thick, padded, skid-resistant rubber floors.

      We should also take steak knives out of the steak houses: Someone might hurt themselves. Or at least have them sign a waiver before they're allowed to eat their T-bone (OMG! BONES IN MEAT! SOMEONE MIGHT CHOKE!).

    29. Re: Sounds good to me by adolf · · Score: 1, Insightful

      In what world does the foreseeable uses of brewed coffee include dumping it all over oneself?

      Yes, accidents happen. Sometimes, they're terrible accidents.

      But terrible though they may be, it's really no different than choking on a Big Mac: Should we have McD's cut those into bite-size portions, like I used to do with hot dogs when my daughter was very young?

      It is implicit that coffee is hot. Be careful. If you can't be careful, then don't order coffee: You're an adult, and you get to decide what is best for you.

    30. Re: Sounds good to me by Splab · · Score: 4, Insightful

      There are 216 in my set, they have all been accounted for and are sitting neatly in a 6*6*6 structure, there have been pets, infants, children and drunken people near them, but none have been lost, swallowed or used for lewt sexual acts.

      It's all about being responsible and removing the stuff that isn't toys when individual who might think they are toys are around.

    31. Re: Sounds good to me by serviscope_minor · · Score: 3, Insightful

      any product sold for profit should be generally safe under foreseeable uses.

      What - the - FUCK?

      That is so far from being true. If it were, it would be impossible to sell motor vehicles of any sort, power tools, ladders, bicycles, kitchen knives, certainly guns, any sort of cleaning fluid etc.

      McDonald's knew from a long series of previous lawsuits that normal use of their coffee often resulted in spills especially in cars when served from the drive-thru, and those spills often led to extreme medical emergencies.

      Expecting McD's or anyone to stop selling reasonable coffee because idiots keep it in their laps is like expecting power tool sellers to stop selling power tools because idiots refuse to use safety goggles.

      --
      SJW n. One who posts facts.
  2. Of, by, and for the powerful elite by wiredlogic · · Score: 5, Insightful

    What's the sense in having laws if you can't apply them selectively and perniciously.

    --
    I am becoming gerund, destroyer of verbs.
  3. But its for the kids by nurb432 · · Score: 4, Insightful

    Just shut up and take it.. Ask for more. How dare you create a product that could be misused if used inappropriately.

    Now, joking aside this is really scary that the government is doing this.

    --
    ---- Booth was a patriot ----
  4. How about by Anonymous Coward · · Score: 5, Insightful

    How about the parents who gave their [now dead] children (read: under 13) the thing be charged with manslaughter, unless giving them other things they shouldn't have which results in death [the list is is quiter long, but includes firearms, cutlery, chemicals, etc.] is also okey-dokey.

    1. Re:How about by Attila+Dimedici · · Score: 3, Insightful

      Excuse me, they were always sold as toys FOR ADULTS.

      --
      The truth is that all men having power ought to be mistrusted. James Madison
  5. Re:the last line rings true... by Anonymous Coward · · Score: 2, Insightful

    Corporate personhood is *not* a good thing, no matter what you corporate sycophants think. Elevating a corporation to the same level in the law as an individual is a recipe for abuse, and it's rife in the USA.

    Corporations should have a set of *limited* and *enumerated* rights that are secondary to individuals, not personhood.

    And, yes, there is a reason corporate personhood exists... it's because robber barons in the 1800s wanted that way. Corporate rights aren't sent to us by God.

  6. So when is Tony Hayward of BP going to jail? by Anonymous Coward · · Score: 5, Insightful

    As long as were piercing the corporate veil, shouldn't we go after the CEO's that have cost the US taxpayers billions of dollars first? Or are government rules and regulations, and punitive actions only applicable for the little guy?

  7. Re:Selective enforcement by sycodon · · Score: 5, Insightful

    1. The product was not defective.
    2. No harm was done that I have read.
    3. No, the banks were not prosecuted, which makes this even more egregious.
    4. He didn't make a mistake.

    This is the out of control Feds doing what they do best, punish people who are creative and trying to get ahead. It is about control.

    --
    When Fascism comes to America, it will call itself Anti-Fascism, and tell you to give up your guns.
  8. Re:Selective enforcement by Anonymous Coward · · Score: 3, Insightful

    The shot-callers at the banks who are causing all this harm are wildly rich. Same with the oil companies. And of course that matters because everyone in government service wants a piece of that pie, and the way they get it is by allowing the harm to continue unabated.

    We can pontificate about how government should serve the greater good all we want, and the saying of these words will not have the slightest impact on the actual incentives that governors face, nor on the mechanisms by which selfish bastards rise to power. Musing about how things should be will not make anything become that way.

    So, asking the government to do things will never yield the desired result. Force is the only language these sociopaths understand. Unless sufficiently-large numbers of people wise up to how government actually works, we will never be able to mount that force.

    In that regard, Snowden has done more good than all slashdot users combined, over slashdot's entire history.

  9. Re:the last line rings true... by wiredlogic · · Score: 3, Insightful

    Citizen's United didn't create the concept of corporations as people. That has been a longstanding principle carried over from common law. Note also that companies are not the same as corporations and the former does not have the privileges of personhood.

    The company in question is Maxfield & Oberton Holdings LLC. The limited liability aspect should be enough to protect the owners from a rapacious civil servant but clearly some people are more interested in furthering their careers with safety-nazi crusades than properly observing the law.

    --
    I am becoming gerund, destroyer of verbs.
  10. Goverment is now punishing winners by Brymouse · · Score: 5, Insightful

    If it was me and I had my life's work taken from me, and now being forced into bankruptcy and poverty, I'd hold the CPSC leaders responsible.

    A government without fear of the people is not a republic. Time to put the fear back into them.

  11. frivolous by chrismcb · · Score: 4, Insightful
    Is everyone just ignoring the reasons given for a recall? From TFA:

    Most infuriating was the commission's argument that a total recall was justified because Buckyballs have "low utility to consumers" and "are not necessary to consumers."

    Quite a LOT of stuff is sold that is low utility to consumers, and not necessary. Should something, bought by consenting adults, for adults, be recalled because it might pose a danger, and is "low utility?"

  12. Limited liability by Impy+the+Impiuos+Imp · · Score: 4, Insightful

    The purpose of the limited-liability corporation is that corporate liabilities stop with the company's assets and do not follow into the pockets of the owners.

    Certain insurance companies (Lloyds of London) do not have limited liabilities because the owners back the policies with their huge fortunes, giving you assurance the company has the funds to pay out if necessary. Some spectacular tanker and space shot losses about 10 years ago got them into trouble as some people had to sell their estates to make good.

    Unless this guy was involved in some massive fraud, this isn't supposed to happen.

    --
    (-1: Post disagrees with my already-settled worldview) is not a valid mod option.
  13. Kids also swallow watch batteries by hack++slash · · Score: 3, Insightful

    Why aren't they banned too?

    http://www.bakersfieldnow.com/news/local/Kylie-Rose-Ricards-220881061.html

    --
    To do something right, you often have to roll up your sleeves and get busy.