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Angry Customer Buys Promoted Tweets To Bash British Airways

Posted by Soulskill on from the why-make-the-money-if-you're-not-going-to-enjoy-spending-it dept.

An anonymous reader writes "After the airline lost his father's luggage (and presumably was less than helpful in resolving the issue), one man decided to use Twitter's self-serve ad platform to issue a warning to fellow travelers in the New York and UK markets. The tweets have gotten the attention not only of media outlets, but also of fellow airlines. A JetBlue executive even retweeted it. While companies use the platform to target customers, it's interesting to see it being turned around."

3 of 286 comments (clear)

  1. 4 hours to respond by schneidafunk · · Score: 5, Insightful

    Think about this, BA did not respond to this paid & highly public tweet until 4 hours later. If they are that bad at dealing with publicity, I imagine their customer service on a daily (semi-private) basis must be 10 times worse.

    --
    Some people die at 25 and aren't buried until 75. -Benjamin Franklin
    1. Re:4 hours to respond by alen · · Score: 5, Insightful

      he tweeted it 7:57pm. in england its the middle of the night
      in the US people are relaxing with families

      this will really turn me off from flying BA because they didn't respond to a tweet at night

  2. Re:Incoming by chrismcb · · Score: 5, Insightful

    every airline loses luggage and has rules on how much they will reimburse you

    Yes, but some airlines/airports lose luggage more often than others. And some airlines are more helpful than others when they do lose the luggage.