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Hulu "Kicking Back Into Action" Says CEO, Adding New Content

cagraham writes "While rival Netflix dominated the news this summer with original programming and content deals, the only news from Hulu was a July announcement that they might be sold off. Parent companies Disney, 21st Century Fox, and Comcast seem to have decided against that now, and acting CEO Andy Forssell says they're 'kicking back into action.' The main take is that they've signed an agreement with the BBC to add show like Sherlock, MI-5, and Doctor Who, although the deal isn't exclusive, and the shows are already on other streaming services."

44 of 169 comments (clear)

  1. As a US-only service by msobkow · · Score: 5, Interesting

    Hulu can rot in hell.

    I am so tired of seeing "not supported in your region" messages from US companies.

    --
    I do not fail; I succeed at finding out what does not work.
    1. Re:As a US-only service by cheater512 · · Score: 5, Informative

      Tip: thepiratebay.sx is one service which doesn't have those messages.
      Works well for me in Australia.

    2. Re:As a US-only service by oodaloop · · Score: 5, Funny

      That's what you get for living in the outer rim territories.

      --
      Tic-Tac-Toe, Global Thermonuclear War, and relationships all have the same winning move.
    3. Re:As a US-only service by DNS-and-BIND · · Score: 5, Funny

      Shouldn't you be thankful that your pristine country is protected from Yankee cultural rot and contamination?

      --
      Shutting down free speech with violence isn't fighting fascism. It IS fascism!
    4. Re:As a US-only service by Rude+Turnip · · Score: 5, Informative

      It's worse than you think. Even if you're in the US, you can't watch certain shows on certain devices, such as XBox 360 or Roku. Their management lives in this 20 year old fantasy land where I'm going to go sit at my desk and watch something in my web browser. It's an incredibly backwards-thinking company.

    5. Re:As a US-only service by craigminah · · Score: 2

      It's probably rooted in the fact that American commercials shown overseas won't produce any revenue. I despise Hulu because I pay monthly for service and still get commercials...and the interface sucks compared to NetFlix.

    6. Re:As a US-only service by symbolset · · Score: 2

      Look who owns it. That explains everything.

      --
      Help stamp out iliturcy.
    7. Re:As a US-only service by egamma · · Score: 4, Insightful

      It's probably rooted in the fact that American commercials shown overseas won't produce any revenue. I despise Hulu because I pay monthly for service and still get commercials...and the interface sucks compared to NetFlix.

      Then do what I do--vote with my wallet, and stop paying for Hulu Plus, and stick with Netflix. So I'm a year or two behind--so what? I can watch years and years of a single show, and then do the same with another show. I never run out of stuff to watch and never see a commercial. Why bother with Hulu?

    8. Re:As a US-only service by hedwards · · Score: 2

      That was my thought, premium still has ads and not everything can be shown on the TV screen. I'm still trying to figure out precisely what it is that they're charging for.

      The thing that pissed me off the most though was the waiting period on programming.

    9. Re:As a US-only service by Flere+Imsaho · · Score: 2

      If you're a Firefox user, give the Hola plugin a whirl ;-) Works for me.

      --
      It gripped her hand gently. 'Regret is for humans,' it said.
    10. Re:As a US-only service by Joe+Tie. · · Score: 3, Insightful

      It's ad supported, we're already paying for it by watching. The issue isn't paying for it, it's paying for it twice. It'd be fine if by paying money we didn't get commercials, but they still push those.

      --
      Everything will be taken away from you.
    11. Re: As a US-only service by Damarkus13 · · Score: 2

      It makes them no worse than cable, and about $50 cheaper where I am.

    12. Re:As a US-only service by formfeed · · Score: 3, Insightful

      Even if you're in the US, you can't watch certain shows on certain devices, such as XBox 360 or Roku. Their management lives in this 20 year old fantasy land where I'm going to go sit at my desk and watch something in my web browser.

      No. It's exactly the other way around:
      They know that most people wouldn't want to watch it sitting at their desk on their PC. They know that most people would prefer to watch hulu on their streaming device / android stick / whatever while sitting on the couch.

      And that's exactly why the PC is free and anything that hooks up to a TV or media center costs money

    13. Re:As a US-only service by Tr3vin · · Score: 3, Informative

      No, he means exactly what he says. While there are Hulu apps for Roku and the Xbox 360, not all of the content is available to stream to those devices. It comes down to licensing but it is still very annoying. http://www.hulu.com/support/article/20116158

    14. Re: As a US-only service by Osgeld · · Score: 2

      agreed

      even their ad's are not that bad, 1 or 2, occasionally 3 during a few moments of an "hour long" show vs the 4-6 every 10 min of normal tv

    15. Re:As a US-only service by Rude+Turnip · · Score: 2

      I was paying $8/month for Hulu. I don't like getting the "free" version of things and insist upon being a paying customer whenever possible. In fact, to use Hulu on a streaming device, you *must* be a paying customer. And even if you are a paying customer using a streaming device such as XBox or Roku, they will not let you watch certain programs on your devices.

    16. Re:As a US-only service by Rude+Turnip · · Score: 2

      I don't begrudge anyone for charging money, but since I was a paying customer, I insist on being able to watch everything in their library on a streaming device.

    17. Re:As a US-only service by chihowa · · Score: 5, Funny

      I'm sorry, but that sentiment is not supported in your region.

      --
      If you want a vision of the future, imagine a youtube comments section scrolling - forever.
    18. Re:As a US-only service by sharklasers · · Score: 5, Interesting

      It's weird. I used to pirate a lot because of a lack of income - I was a kid but still wanted the movies/games. Later on I started things as I got older and had more disposable income - I wanted to support the creators and "do the right thing", morally as well as legally. But now I'm back to pirating things again not because it's free, but because of all the additional benefits it provides:

      (1) I can obtain movies/TV shows in a DRM-free, open(ish) cross-platform format that doesn't require a special, Windows-only player which requires authorization per viewing and lacks functionality compared to other video players of choice.
      (2) I can obtain an actual file, period. Something I can store on my own devices and not rely on streaming and Internet access to watch.
      (3) In terms of games, I don't have to deal with dodgy DRM schemes, or DRM at all. I can also pick and choose which patches to install once they're released by a scene (so I can use, for example, an older RAGE patch that doesn't lock out most console commands, whereas on Steam you can't downgrade updates once they occur).

      At this point in my life it's really, really hard to justify subscribing to these services and buying (or renting as the case generally is) content, because the actual product is generally worse in terms of user control and freedom than what you'd get from TPB.

      The only reason I'd stop now would be if there was a real, legitimate way to prove and punish with accuracy everyone who pirated, and it was all but guaranteed that if you pirated you'd get caught. If that were to eventuate, I'd definitely stop... but I wouldn't start buying things either, because there's no motivation to give people what they want apparently.

    19. Re:As a US-only service by techsimian · · Score: 2

      They claim it is a licensing issue, but it is curious that a show will air 5 episodes streamable via any hulu supported device, then become "Web Only" when the have their audience. Another aspect is the fact that Hulu is owned by the licensors. Given their past claims about tethering Hulu to cable, it seems more likely that they are trying to prop up their aging business model by driving viewers to their "channels".

  2. Shill service by hguorbray · · Score: 4, Insightful

    They were probably hoping that they could diminish netflix (esp comcast) since they would all prefer pay per (every) view or non ala-carte bundles rather than a 'watch whatever you want for a low flat fee'

    Netflix is one of the things that is helping keep the Media cartels at bay at this point and I am happy to have been a subscriber for the past 10 years or so and hope that Comcast/ATT get their comeuppance some day (but doubt it due to regulatory capture)

    -I'm just sayin'

    1. Re:Shill service by MrEricSir · · Score: 2

      A pay per view/rental model could be a huge improvement. Just look at Amazon Instant -- they get content fast, there's a huge selection and you only pay for what you want to see. Makes a lot more sense than "unlimited" streaming of shows you don't care about.

      --
      There's no -1 for "I don't get it."
    2. Re:Shill service by notanalien_justgreen · · Score: 4, Interesting

      At $2 an episode, tv watching adds up quickly. I (and almost everyone I know) vastly prefer netflix's model. Just look at the lack of success of historic pay-per-view channels. Yeah, people will occasionally pay for it, but generally it's something people do very rarely (like once every few years).

      Just last week I was sick with the flu for several days - so I loaded up the most recent seasons of Mad Men and Breaking Bad - binged on them while I was sick and couldn't really do anything else. There's no way in hell I would have done this with the pay-per-view model as I would have blown ~$20/day on it.

  3. Fuck streaming by Anonymous Coward · · Score: 3, Insightful

    Seriously.

    Why has nobody made a service that even comes close to piracy? 3 clicks. type one word. wait 10 minutes and i have a full movie i can watch on any device anytime i want. using any player i want. no connection needed after dl.

    Nobody has even tried to compete with that level of convenience. I'd pay a couple bucks an episode or $5 a movie for that fast and that easy to use.

    but nope. there is no legal way to do that.

    that's just fucking stupid. you'd rake in BILLIONS.

    1. Re:Fuck streaming by Urza9814 · · Score: 2

      Also integration with other devices and services. I have a custom built media center system. I stuff a magnet link into it and it downloads the movie, then it looks it up on IMDB and grabs all the details, then it dumps all of that into my library. Then I can select it from the library and it will turn on the projector and stereo and such before playing the movie, and turn them off when it's done.

      There is literally no paid service that I could do even half of that with. I'd pay for the media if I could use it the way I want...until then, screw 'em. Offer me a bittorrent option of your media and I gladly pay for it or give a donation. Otherwise, I'm not gonna pay for something that I can't use how I want.

    2. Re:Fuck streaming by camperdave · · Score: 3, Insightful

      Seriously.

      Why has nobody made a service that even comes close to piracy? 3 clicks. type one word. wait 10 minutes and i have a full movie i can watch on any device anytime i want.

      That only works for popular movies. I've had download times in days for some.

      --
      When our name is on the back of your car, we're behind you all the way!
    3. Re:Fuck streaming by OhANameWhatName · · Score: 2

      Why has nobody made a service that even comes close to piracy?

      Fucking stupid question IMO.

      The media cartels are all scared shitless. They can't see the forest for the trees because the upper management is still wondering "How do we get people to go to cinemas again?". Why? Because they're all frightened, ageing, greedy, foolish, incontenent, semi-literate control freaks.

      No point in shouting at the wind. Just keep pirating.

    4. Re:Fuck streaming by sharklasers · · Score: 2

      So you build a collection of things you might have an interest in. Start downloading them as you find them, so that they're ready once you have an opportunity and excuse to watch them. Heck you don't need terabytes of storage like some of those crazy media hoarders - just enough to keep you occupied during a sick day or when the wife is away for a few days.

  4. "everything's just fine" by globaljustin · · Score: 4, Insightful

    Hulu.com is doomed in its current incarnation.

    Exclusivity was the game 5 years ago, before Netflix sort of cornered the market w/ userbase & began its successful 'original programming' venture.

    Getting BBC 'content' that is already available on competitors, fee or not, is kind of sad, really.

    Maybe Dr. Who is a big 'get' (look IMHO its shit scifi, but i don't know what people like)...maybe it'll boost 'clicks' by 20%...that's just polishing the brass on the titanic

    the 'profit model' iceberg sunk Hulu.com a long time ago...we're just watching it play out now...

    **if** the copyright holders decided to just dump their content onto hulu exclusively for free...that would change things, but that's virtually impossible

    my prediction: hulu.com dies a slow sad death and gets bought by some Mark Cuban type for $1.2 Million in 5 years who uses it for MMA fights or something

    --
    Thank you Dave Raggett
    1. Re:"everything's just fine" by whoever57 · · Score: 2

      what?
      http://www.hulu.com/support/article/332610

      In what way does that link contradict my statement? I posted that there are programs that can be watched via Hulu on a desktop computer, but not via Hulu on a Roku box.

      You got the wrong link from the Hulu site. Try this one

      --
      The real "Libtards" are the Libertarians!
  5. Service is meh... by pspahn · · Score: 5, Insightful

    For $6/mo you still have to watch ads, and the only real benefit you get is that you can watch a new episode of certain shows a couple days before the non-paying members.

    On top of that, when we watch using the Wii, the interface is quite clunky. I'm not sure if they're doing a similar thing as Netflix where they have all these dozens of wrappers for different devices, but I can only assume they are to some extent. I'm sure Hulu on other devices is equally painful (though, on a computer it's actually quite well-done).

    Netflix is just a way better value and it works better. I'm all for Hulu "stepping it up", but I'll believe it when I see it.

    --
    Someone flopped a steamer in the gene pool.
  6. I still don't get it. by seebs · · Score: 4, Insightful

    Hulu's options:
    1. I watch shows which have ads.
    2. I pay them money, and they still show me ads.

    I am really not seeing the attraction of option #2.

    --
    My blog: http://www.seebs.net/log/ --- My iPhone/iPad app: http://www.seebs.net/seebsfrac/
    1. Re:I still don't get it. by camperdave · · Score: 3, Funny

      Hulu's options:
      1. I watch shows which have ads.
      2. I pay them money, and they still show me ads.

      I am really not seeing the attraction of option #2.

      They're better quality ads?

      --
      When our name is on the back of your car, we're behind you all the way!
  7. Original Content = Awesome(s) by dcollins · · Score: 2

    Hulu has been on a downward slide for a few years, no doubt. But I'll say that their two original series this summer, The Awesomes and Quick Draw, have been absolutely spectacular. The Awesomes is a lot of SNL people (Seth Meyers, etc.) with a love-letter spoof to animated superheroes. Quick Draw is improv Western-crime-procedure-comedy, and is the best TV show I've seen in years; I've been laughing at it after the fact all week. Try them out if you can. (I'm crossing my fingers for another season of Quick Draw, it's a real gem.)

    --
    We know where leadership by an anti-intellectual "strongman" who scapegoats minorities and likes boisterous rallies goes
  8. I will never use Hulu by dmomo · · Score: 5, Interesting

    When they first came out, I was impressed. They were streaming programs and trying honestly to generate revenue. Instead of cramming ads down my throat, they tried to show them in innovative ways, as a sort of compromise to the ad-weary consumer. They would show two cars and let me pick an ad to watch. They would ask if I wanted to view all commercials first so I could watch the show uninterrupted.

    And the commercials were short. I was optimistic about the way things were headed. I understand the need to make money. Hulu seemed to be sensitive to their audience.

    Then, Hulu Plus came along. They basically said.. "Some of that free content is no longer free. You have to pay for it now. But, you still have to watch commercials". With that, I ceased all interaction with Hulu. About a year later, I decided that paying for some streaming content would be worthwhile, if I could watch it on my terms. I now gladly give Netflix my money for that. So long as they don't charge me twice by also showing ads, I will stick with them.

  9. Doesn't get it by EmperorOfCanada · · Score: 3, Insightful

    The bar has been set by piracy. If you want to be successful you must beat piracy. The key attributes of piracy are: Worldwide release, no commercials, no FBI WARNING screens, doesn't promote crap that people don't want to watch but you want them to see, doesn't charge too much, simple interfaces, doesn't upsell upsell upsell, doesn't try to extract continuous marketing information, doesn't use your product to try and support your 20th century business model, make it as easy for me to use your product (basically make it available on every conceivable device).

    Netflix basically matches or beats nearly every one of these attributes. Hulu does not.

  10. And yet they still missed the boat by jnmontario · · Score: 2

    When they first came out I wanted to support them, but I'm in Canada - geoblocked. Strike 1. A year or two later I finally got a VPN, stopped my satellite subscription, modded my ATV2 and started watching. Shortly thereafter most of the content creators pulled their content from Hulu to try and create their own empires. Most of the shows I WOULD watch got pulled and placed onto their crappy services. Strike 2. In this digital age I want to watch what I want, when I want, and I don't want the limitation of having to try to remember to squeeze in that episode of X before the show expires on Hulu. I missed the season finale of Grimm by 3-4 days because of this expiration model for the show. Strike 3. Netflix, you get my money. Hulu/NBC etc... you don't, and I still watch the stuff that could have been on your site making you revenue, but I do it through other sources.

  11. You have a laptop. Use it as your HTPC. by tepples · · Score: 2

    Does your laptop have HDMI, DVI-D, or VGA out? Does your HDTV have HDMI or VGA in? If so, you can use your laptop as your home theater PC. The only people missing out are those who have only a single desktop PC in a separate room.

    1. Re:You have a laptop. Use it as your HTPC. by AmiMoJo · · Score: 2

      So my choice is pay to watch ads and hook up a long HDMI cable to my laptop, or just download from TPB and view directly via my TV's build in media player. Let me think about that.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    2. Re:You have a laptop. Use it as your HTPC. by tepples · · Score: 3, Insightful

      Are you really suggesting that someone deal with hooking and unhooking a laptop to a TV

      It was Garth Smith's idea.

      when the TV already has a Hulu App built in

      The Hulu Plus app built into your TV is defective by design because the owners of Hulu have allowed video owners to sell web rights and device rights separately.

  12. It's not Netflix vs Hulu, it's Netflix & Hulu by bknack · · Score: 2

    Netflix is awesome but it doesn't carry current network content. Hulu does for the most part (with CBS being a big exception).

    I know most (all?) of this content is available online but I can't bring myself to go back to being tied to a schedule. The online content is often here today and gone tomorrow. Also, I really like all my content delivered by a box that's hooked directly to my TV.

    As for the BBC stuff... (yawn). I can see all of it on Netflix without the commercials. If this cost Hulu any $$ I think someone saw them coming. Come to think of it, this brings up a question I never thought to ask: Is there anyone out there who subscribes to Hulu without subscribing to Netflix?

    Cheers,
    Bruce.

    --
    Bruce A. Knack
    Silicon Surfers
  13. Re:Linux != GNU/Linux by evilviper · · Score: 4, Insightful

    GNU hasn't got a damn thing to do with it. GNU is just some crap userland tools which are trivially easy to replace with something else. The important part is X11/Linux.

    The reason RMS insists on sticking GNU in the name is pure self-promotion, and he's a shameless blowhard.

    --
    Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
  14. Sorry. Not going to support Hulu. by Chas · · Score: 2

    Sorry. But until Hulu can offer a subscription service WITHOUT ads, and that allows place-marking, I won't be supporting them.

    Netflix remembers where I am in a flick. So if I stop watching and come back to it later, it picks right up where I left off.

    Amazon Prime does the same thing.

    Hulu? I have to drag to the approximate spot. Then suffer through all the interstitial commercials. Even if I'm paying them money.

    People pay for convenience. And Hulu just isn't convenient.

    --


    Chas - The one, the only.
    THANK GOD!!!
  15. Why Hulu is a US only service by Zontar_Thing_From_Ve · · Score: 3, Insightful

    Hulu may work fine in Canada for all I know, but basically I wanted to respond to the bitching about it being a US only service. There is an actual reason for this and it has nothing to do with "America hates your country" or "America is stupid". Foreign rights to American TV shows bring in a lot of money and basically Hulu only works for US viewers because somebody may have bought the rights to the TV show in your country and the deal prevents Hulu from letting you watch it because doing so makes you less inclined to watch on TV, where the rights were paid for. Since the foreign rights buyers might argue next time they need to pay less because Hulu is cutting into their viewers, the only way to protect the revenue streams is to do a "US only" policy for Hulu. Additionally there is some chance that actors, writers, etc. might have to get cut in for additional money if too many new distribution methods are found, so it's just makes it easier on everybody in the US side to have those restrictions.