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A Timely Revision of Elop's "Burning Platform" Memo

Nerval's Lobster writes "Microsoft's purchase of Finnish phone-maker Nokia will enrich the latter's CEO, Stephen Elop, to the tune of roughly $25.4 million. That's a generous number, considering Nokia's much-publicized travails over the past few years — generous enough, certainly, to prod angry reactions from the Finnish media. As Elop came aboard Nokia in 2011, he wrote the infamous 'burning platform' memo, in which he suggested that radical moves would be necessary to halt the company's market-share declines. In light of these latest revelations, however, I offer an updated version of Elop's memo: ''

10 of 144 comments (clear)

  1. It shoud have suprised no one by geekoid · · Score: 4, Insightful

    everyone know this was his goal from the beginning. You don't become CEO, and make a statement like that without the intention of selling.

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    1. Re: It shoud have suprised no one by Anonymous Coward · · Score: 4, Insightful

      Looks like what microsoft did to a number of other companies in the 90s, like SGI for instance.

      Cripple your competition to get a leg up.

      Seriously how anyone would be stupid enough to hire a microsoft manager for ANY critical strategic position in their company after the past two decades of activities show that most companies aren't paying attention to history and thus dooming themselves to repeat it.

    2. Re:It shoud have suprised no one by NatasRevol · · Score: 4, Insightful
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    3. Re: It shoud have suprised no one by Anonymous Coward · · Score: 4, Insightful

      Meego wasn't even released back in 2010. It was released in 2011, AFTER everybody knew that it had no future, Nokia made all they could to stop people from knowing about it, and still the only Meego phone (the N9) sold better than the Lumia 800 (which was exactly the same phone, but with Windows Phone 7).

    4. Re: It shoud have suprised no one by chuckinator · · Score: 4, Insightful

      Funny that Motorola did the exact same thing except with Android instead of Windows Mobile and had resounding success.

  2. How To Accomplish The "Elop Effect" by Freshly+Exhumed · · Score: 5, Insightful

    Tomi Ahonen has the formula down perfectly, with explanations:

    ELOP EFFECT = RATNER EFFECT + OSBORNE EFFECT

    http://communities-dominate.blogs.com/brands/2013/09/the-do-it-yourself-elop-analysis.html

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    1. Re:How To Accomplish The "Elop Effect" by Anonymous+Howard · · Score: 5, Insightful

      Yeah, but Tomi Ahonen is a moron. This is the same guy who claimed that Symbian was clearly the best mobile smartphone OS and would crush iOS & Android if only given a chance. Riiight....

      http://communities-dominate.blogs.com/brands/2013/02/nokia-misery-in-single-pictures-today-part-8-in-series-the-elop-strategy-to-go-windows-from-feb-11-2.html

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    2. Re:How To Accomplish The "Elop Effect" by Freshly+Exhumed · · Score: 4, Insightful

      Yeah, but Tomi Ahonen is a moron.

      Ah yes, good 'ol character assassination is alive and well here. Never mind the accolades Ahonen has received over the years, nor his lectures at Oxford, nor his authoritative books, nor his amazingly accurate record of predictions in the Mobile Phone industry, year after year, nor his personal network of staffers at almost every Mobile Phone company and provider in the world... nor how many times he made other supposed expert analysts look like fools (ZDnet, Howard Forums, etc. etc.)

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  3. Re:Why did this make the front page? by NoNonAlphaCharsHere · · Score: 4, Insightful

    Never ascribe to hubris and fate that which can be attributed to incompetence and greed.

  4. This should not be a surprise by sl4shd0rk · · Score: 5, Insightful

    I don't know why anyone is upset about this. It shouldn't be a surprise. Tech history is littered with the remains of corporate entities who once partnered with Microsoft. What part of "Embrace, Extend and Extinguish" did Nokia think did not apply to them?

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