Apple Now the World's Most Valuable Brand, Knocks Off Coca-Cola

cagraham writes "According to consultancy firm Interbrand's latest 'Best Global Brands' report, Apple is now the world's most valuable brand, with an estimated worth of $98.4 billion. Since Interbrand began issuing the report in 2001, Coca-Cola has previously always claimed the top spot, but fell to third place this year, behind both Apple and Google. Tech companies now make up six of the top ten brands, but only 12 of the top 200. The report comes a week after Apple reported record sales numbers, moving 9 million iPhone 5s and 5Cs during their opening weekend."

Comments

Stock trending down

[geekoid]

that's weird since Apple's stock is trending down over the last year, and coke is trending up .

Re:At the rate they are going.....

[TheSkepticalOptimist]

I'd love to run a company with "distant" second numbers like this:

http://en.wikipedia.org/wiki/Major_religious_groups

Why don't people just Wiki something first.

Re:They might the most valuable, but they still su

[_xeno_]

Here's a better question: why doesn't iOS 7 work with iOS 6 compatible apps?

That officially rules Apple out of being "the new Microsoft:" Microsoft has never been dumb enough to break existing apps on their OSes. If there's one thing Microsoft deserves credit for, it's the ridiculous extents they go through to make sure old apps keep working.

Apple is the exact opposite way: if you allow Mac OS X to upgrade your iOS development environment, you will entirely lose the ability to target anything except iOS 7. There is no way to go back, other than to find "pirated" sources of older versions of Xcode. (Xcode is free, so "pirated" isn't quite the right word here, but you know what I mean - sources that don't use the Apple app store.)

Re:They might the most valuable, but they still su

[alexhs]

if you allow Mac OS X to upgrade your iOS development environment, you will entirely lose the ability to target anything except iOS 7

No. It's just that the new default is to build armv7(s) + arm64, and arm64 is not supported on previous iOS versions. Build for 32 bits architectures only, and you will be able to choose older targets.