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Apple Now the World's Most Valuable Brand, Knocks Off Coca-Cola

cagraham writes "According to consultancy firm Interbrand's latest 'Best Global Brands' report, Apple is now the world's most valuable brand, with an estimated worth of $98.4 billion. Since Interbrand began issuing the report in 2001, Coca-Cola has previously always claimed the top spot, but fell to third place this year, behind both Apple and Google. Tech companies now make up six of the top ten brands, but only 12 of the top 200. The report comes a week after Apple reported record sales numbers, moving 9 million iPhone 5s and 5Cs during their opening weekend."

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  1. Re:Obligatory Steve Jobs quote by Anonymous Coward · · Score: 0, Troll

    Apple didn't invent the technologies that allow that nor did they develop the chips, algorithms, etc. that allow it. Fan boy.