How BlackBerry Blew It

schnell writes "The Globe and Mail is running a fascinating in-depth report on how BlackBerry went from the world leader in smartphones to a company on the brink of collapse. It paints a picture of a company with deep engineering talent but hamstrung by arrogance, indecision, slowness to embrace change, and a lack of internal accountability. From the story: '"The problem wasn't that we stopped listening to customers," said one former RIM insider. "We believed we knew better what customers needed long term than they did."'"

Comments

Re:"We believed we knew better what customers need

[John Bokma]

Right... that explains why Apple has such a hard time selling iPhone 5S and iPhone 5C...

Re:"We believed we knew better what customers need

[Joining Yet Again]

Apple sales have always been about consumers liking the product rather than being marketed to.

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