Monsanto Buys Climate Corp. Envisions Big Data Farming
cagraham writes "Agriculture giant Monsanto has purchased the weather analytics firm Climate Corporation for over $930 Millionl. Climate Corp, a firm founded by ex-Google data scientists and software engineers, specializes in hyper-local weather prediction which they use to recommend risk-management and crop-insurance policies for farmers. Monsanto likely wants to use this technology to boost their big data farming systems, and help better market their genetically engineered crop seeds. This news comes the same day that Monsanto posted increased Q4 losses of $0.47 per share."
And? Why do we have a routine business sales article instead of an article on hyper-local weather forecasting?
and it's not prediction, it's forecasting.
The Kruger Dunning explains most post on
I'm fairly certain Monsanto is one of the big corporations that rule the US. Where is that chart I saw once about the major companies that own all the other companies. This has to be on there somewhere.
@Valentinial
Who said you couldn't make money doing meteorology?
...that Monsanto is found to be skewing the forecasts for the benefit of their other products (only based on the fact that their track record shows that they really do have everyone's best interests at heart).
Knowing Monsanto, they will predict the weather for an area, but if that predicted weather then accidentally moves onto your property, Monsanto will sue you for using the weather they predicted.
.. wasn't a one banana problem for Monsanto.
Two great sources of them. Now in one easy package!
"Monsanto must be buying Climate Corp. to help the global warming denialists to let them keep destroying the earth!"
All genetically modified grain reverts back to a more natural state.
seriously
grow up
nobody can accurately predict the weather in any major US city yet supposedly this can? skeptical.
by taking insurance against rogue butterflies flapping their wings in China?
This would seem to dovetail with the development of precision agriculture.
much of left-wing thought is a kind of playing with fire by people who don't even know that fire is hot - George Orwell
If the software/algorithms used in weather prediction were actually used to predict the value of the close of the SP500 tomorrow, then that would have far greater value to Monsanto than trying to use it to sell more seeds.
Good to see all these big corporations known for their ethics and concern for the public getting involved in Big Data.
What could possibly go wrong?
You are welcome on my lawn.
Since when is a CHEMICAL COMPANY considered an agriculture giant?? Just because they produce some bio-chemically engineered seed are we now supposed to call them an "agriculture giant" ??
That's all I have to say. I wish I could say more...oh do I wish I could say more.
Unfortunately the name of this company perpetuates the confusion between "climate" and "weather" so beloved by denialists and hack comedians. ("Hey, if there's all this global warming, how come on the way over here I could feel my nipples but not my fingers? I mean, it's cold out! How cold is it? So cold that lawyers are putting their hands in their own pockets!" etc.)
So you don't like the weather forecast?
"Address all complaints to the Monsanto Corporation"
Yutani was just an average weapon trading megacorp.
Patents Drive Free Software as Hurricanes Drive Construction Industry
"it takes a lot of ignorance - or vested interests - to keep touting that line."
*tip-of-the hat*
I wish I could give you mod points for that one. Kudos.
They are working on genetically modified butterflies for weather control.
Agriculture giant Monsanto has purchased the weather analytics firm Climate Corporation for over $930 Millionl.
930 Million L? What's 930 million loonies in real money? Something like the Norwegian Krone I guess. What's $930Ml in Krone?
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Monsanto is developing its own big data system, called IFS, to provide farmers more customized seed suggestions for their farms. It uses a geographical and soil survey of the farm to suggest many very small decisions in planting that should raise yields: Maybe this type of corn grows better in a part of the soil, or the same one will work better when planted using different seed densities in different locations. The big difficulty comes from implementing said decisions: regular combine is not designed to switch seed types and seed densities on the fly, so following the recommendation with old equipment would slow down planting to a crawl. Thus, it only makes any sense for big operations that can buy the latest and greatest equipment.
Buying a weather analysis algorithm might hand them better predictions, which should make the improvements in yield for using IFS. That would allow them to both increase the price for the recommendations, and to make them worthwhile to somewhat smaller farms. The weather algorithm itself will probably also gain from access to very detailed rainfall and temperature data collected to support IFS.
Nonetheless, this is an acquisition, and anyone that has been around long enough knows that most acquisitions end up destroying value, not creating any.