Microsoft Exec Says Xbox One Kinect Is Not Built For Advertising

Posted by timothy on Saturday October 5, 2013 @09:06AM from the more-to-come-next-time-around dept.

MojoKid writes "Among the various SNAFUs and PR misfires related to the Xbox One release earlier this year, one item that had people upset was that Kinect would be used for advertising--or worse, that the Xbox One Kinect was actually designed with advertising in mind. The source was a UI designer who was expounding the capabilities of the Kinect and how it could be used to deliver interactive ads and used for native advertising. However, Microsoft Director of Product Planning Albert Penello threw cold water on much of it. 'First--nobody is working on that,' he said. 'We have a lot more interesting and pressing things to dedicate time towards.' He also stated that if Microsoft were to engage in something along those lines, users would definitely have control over it, meaning that Kinect would not be spying on you; you would have to engage with Kinect for anything to happen."

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Re:original post by Luckyo · 2013-10-05 10:09 · Score: 4, Insightful

"Inappropriate use" - anything we do not want user to do with it.
"Appropriate use" - anything we want user to do with it, or do to user.
Frankly, if what he's saying is true, he'd be fired the same day after giving this interview. MS is trying very hard to enter VoD/living room market, and that market largely functions based on efficient advertising. If they weren't exploring usage of extremely complex sensor system that identifies monitors people and their movements in the room as well as the room itself as to help make advertising much more efficient, they would be utterly stupid. It's the extremely obvious low hanging fruit.