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Microsoft Makes Another "Nearly Sold Out" Claim For the Surface Line

Microsoft made some confident sounding claims about sales of its first-generation Surface tablets before it became clear that the tablets weren't actually selling very well. So make what you will of the company's claim that the second version is "close to selling out." As the linked article points out, the company has "fallen short of offering any real explanation as to just how “close” to selling out the Surface 2 and Pro 2 really are – nor have they indicated how many were on hand to order in the first place."

40 of 262 comments (clear)

  1. Who cares about? by faragon · · Score: 3, Insightful

    Metro interfece is nice, but useless without software.

    1. Re:Who cares about? by AliasMarlowe · · Score: 4, Funny

      Metro interfece is nice, but useless without software.

      Microsoft interfeces? Sounds like shitty interfaces to me!

      --
      Those who can make you believe absurdities can make you commit atrocities. - Voltaire
    2. Re:Who cares about? by girlintraining · · Score: 5, Interesting

      Microsoft interfeces? Sounds like shitty interfaces to me!

      They are still bitter that they had the idea for a tablet long before Apple, but when they announced it, it was to a big yawn. When Apple did it, everyone pissed themselves like excited dogs, and then when Microsoft tried again... everyone said they stole the idea from Apple. Microsoft usually can see the train coming long before it arrives. For some reason though, they rarely manage to get on the train. Execution and follow-through has always been a problem for the organization; Especially now that the CEO is a dancing monkey-man who knows the price of everything but the value of nothing.

      Kind of sad, really. Apple continues to gain marketshare and is making more money with it's 1 out of 8 people using Apple products than Microsoft is with 7 out of 8 using their OS. How incompetent do you have to be to lose when you've got 8 times the marketshare? :\

      --
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    3. Re:Who cares about? by ColdWetDog · · Score: 3, Funny

      Microsoft usually can see the train coming long before it arrives.

      Microsoft's train of thought is still boarding at the station.

      --
      Faster! Faster! Faster would be better!
    4. Re:Who cares about? by rjstanford · · Score: 4, Insightful

      They are still bitter that they had the idea for a tablet long before Apple, but when they announced it, it was to a big yawn.

      Having the idea is, sadly, the easy part (and Microsoft was far from the first - check out Sun's future doodles from a few decades ago). Its getting all the pesky details right and having a solid combination of hardware, software, and demand that's tricky. That's what Apple is far better at than the current Microsoft.

      --
      You're special forces then? That's great! I just love your olympics!
    5. Re:Who cares about? by girlintraining · · Score: 2

      Microsoft's train of thought is still boarding at the station.

      I'm not sure their thinking process qualifies as a train. I'd say that looks more like the rail equivalent of the short bus.

      --
      #fuckbeta #iamslashdot #dicemustdie
    6. Re:Who cares about? by Capt.Albatross · · Score: 5, Insightful

      Microsoft usually can see the train coming long before it arrives.

      In my reading of its history, Microsoft has spent a good deal of its existence catching up with one train or another. Two notable examples: GUIs and the internet.

    7. Re: Who cares about? by Anonymous Coward · · Score: 5, Funny

      I'm not sure, but the end of the line must be coming soon.

    8. Re:Who cares about? by mysidia · · Score: 5, Informative

      They are still bitter that they had the idea for a tablet long before Apple, but when they announced it, it was to a big yawn.

      ATT ran a series of advertisements in the early 1990s. In which they featured a pen-based computer "sending a fax from the beach" and a computer in a car giving turn-by-turn directions.

      Before the advent of modern cellular technology, wireless data, and GPS.

      Apple started working on the Newton in the 1980s, and the product was released 1998-ish. Years before Microsoft had the idea of the Tablet PC in ~2000.

      There were a number of simplistic tablet-like devices and PDAs that came out in the 80s, as well, from various other manufacturers, such as the "Pencept", the so called "Pen computing" fad; the GRIDpad, the Momenta pentop, NCR 3125 Pen computer, HP OmniGo 100, DEC Lectrice, Palm Pilot.

    9. Re:Who cares about? by RMingin · · Score: 4, Interesting

      You know, I keep hearing this, but MS's vision for tablet computing was very, very different. I actually owned several examples of MS's tablet PCs, and then owned a first gen iPad. I now have a Nexus 10, in case anyone wondered.

      The Tablet PC (TPC) was big, heavy, had horrible battery life, and almost always was a convertible laptop as well. They pictured the laptop becoming a portrait orientated clipboard lookalike, with the full processing power, heat, noise, etc of the laptops of the day.

      Apple launched the iPad and it was thinner, lighter, cooler-running and longer-lasting than any major laptop of the time. Laptops were just starting to hit the 5 pound mark and still be usable, iPad was around 1 pound. laptops were still pushing 15-16" displays very hard, the iPad was right around 9 inches diagonal. Laptops were generally between 1 and 2 hours run time, the iPad did anywhere from 8 hours on up, depending on how you had power management set up.

      Sure, the broadest strokes of your statement are true. Microsoft announced tablet PCs years before Apple and everyone yawned. However, it wasn't (only) because it was from Microsoft. It was because the idea was premature, and the MS version we were sold sucked rather hard.

      --
      The preceding comment is my own, and in no way construes an opinon of the Emperor of Mankind.
    10. Re:Who cares about? by mysidia · · Score: 2

      The Tablet PC (TPC) was big, heavy, had horrible battery life, and almost always was a convertible laptop as well. They pictured the laptop becoming a portrait orientated clipboard lookalike, with the full processing power, heat, noise, etc of the laptops of the day.

      That's what the technology was capable of the time --- you needed the CPU power, to run the applications, therefore you needed all the thermal management that comes along with it.

      Apple's tablet came at a later time, when CPUs had greatly improved --- the ARM chips were available, Intel had Atom; you could make really thin, light, low-power, no-fan laptops (At the time called Netbooks)

      Apple's great idea was to try to do tablets again at that time, AND make the interface touch screen, AND use the interface from their successful iPhone, which was fabulous and perfect for mobile computing; the Windows 7/Vista desktop was not up to touch-based mobile computing.

    11. Re: Who cares about? by girlintraining · · Score: 2

      I'm not sure, but the end of the line must be coming soon.

      Meanwhile, Balmer was seen walking nearby, complaining about how this stairway never seemed to end, and how poorly designed it was because the banister was so low.

      --
      #fuckbeta #iamslashdot #dicemustdie
    12. Re:Who cares about? by skeib · · Score: 4, Interesting

      I'm not sure when MS came up with their first tablet sketches, but Apple made this film in 1987: http://www.youtube.com/watch?v=JIE8xk6Rl1w

      It's scaringly accurate.

    13. Re:Who cares about? by Bert64 · · Score: 4, Interesting

      The problem is they are too tied to the idea of tying everything to windows...

      They put windows on a tablet, and the interface of both the os and its applications were unsuitable for tablets, making them awkward to use and thus undesirable. Apple didn't tie their tablet to osx, they made a different systems designed for a touch interface and it sold.

      Similarly microsoft refuse to accept that windows is a poison pill, they seem to think that people love the brand and will buy anything thats branded as windows when in reality they are more like an incumbent monopoly telco - they have lots of customers in their core market because they are seen as the only game in town, but they are almost universally despised and people will actively avoid them when they have a choice.

      Windows is associated with crashing, unreliability, complexity and malware... Users now believe that these are inherent and unavoidable problems in the computer market, and don't want to bring these problems to their phones.

      --
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    14. Re:Who cares about? by mysidia · · Score: 4, Insightful

      So what you're saying is that MS chose to make a shitty product and launch it prematurely, while Apple chose to wait until the right hardware was available and then design a suitable OS for it?

      Yes, but Apple waited a lot longer than they needed to -- probably in order to get it "perfect", in Steves' eyes, and they made a good first impression.

      While Apple was wasting much time; engineering the most aesthetically pure tablet they could muster, and worrying about very small improvements in size and weight --- MS was busy making and then trying to fix Vista.

      Netbooks and Ultrabooks were becoming popular at the time --- the very low power CPU options were available, multitouch, and all the tech required to make a tablet.

      Hell.. TechCrunch was working on the Crunchpad (before one of their vendors double-crossed them, stole their intellectual property, and went to develop JooJoo pad on their own)

      Microsoft had plenty of time and opportunity to adapt their Tablet PC to a lighter design, improve the touch experience, and release a tablet faster than Apple, which would be a credible offering; and, by the way, cannibalize much of Apple's prospects in the tablet market.

      The fact of the matter is... Microsoft must have been asleep at the switch.

      Frankly, there should have been firings within their management team, for not seeing this.

      Microsoft failed to recognize the problems that had made their Tablet PC not so successful, and failed to recognize changes in available technology, that would enable them to pivot, and change their product into a successful one satisfying customer needs.

      And they failed to execute on the opportunity: that should have been visible plain as day, to anyone with any vision in that company.

    15. Re:Who cares about? by RR · · Score: 4, Informative

      Apple started work on Newton in the 1980s, released it in 1993, and discontinued it in 1998.

      But the idea for tablets has been around since computers gained user interfaces. The most famous is Alan Kay's Dynabook from 1972.

      Pen-driven and portable computers come in waves. There was the GRiDPad generation in the 1980s (roughly ending with Windows for Pen Computing). There was the EPOC generation in the 1990s (from which we get the Microsoft product, WinCE). There was the TabletPC generation, promoted by Bill Gates but sabotaged by the Office division. Now we're in the iOS and Android era.

      --
      Have a nice time.
    16. Re:Who cares about? by tapi0 · · Score: 2

      "is associated with crashing, unreliability, complexity and malware.....and don't want to bring these problems to their phones."
      don't know about that, android seems to be a big seller.

    17. Re:Who cares about? by MouseTheLuckyDog · · Score: 4, Informative

      Actually 1999 is only the time period when MS created their own hardware design for a tablet. Before that they were pushing Windows for Pen, a Windows 3.1 based tablet OS. WfP was generally miserable, mostly vaporware. It was created soley for the purpose of putting GO Computing out of business. ( Why by a GO tablet when you can buy a fully interoperable WfP tablet ? )

      GO computing and the Netwon were near simultaneous creations. In fact AT&T made tablets in 1991 using the GO os.

      After the Newton failed and GO was destroyed by MS, tablet computing faded for a while--except for certain niche areas--I remember statistics collecting companies interested, and UPS/FedEx/ DHS/others, used primitive tablets because portable computing was important.

      It was some time during this period of neglect that Bill Gates took up the tablet as a note taking device. He was the first one who was seriously pushing for a long period of time.

      On another note, it was John Sculley who pushed real hard for the Newton. The initial Mac was supposed to be Steve Jobs redemption. Proving that Woz was not the only genius at Apple. In the same sense the Newton was to be Sculley redemption, showing that Apple could get along without Jobs.

      Kind of ironic that now it's Jobs who gets the most credit for inventing the tablet.

    18. Re:Who cares about? by Anonymous Coward · · Score: 2, Insightful

      Forget Sun, try Palm! The palm pilot was like, half smartphone, half tablet. It's just that the technology was immature at the time.

    19. Re:Who cares about? by FireFury03 · · Score: 3, Interesting

      The problem is they are too tied to the idea of tying everything to windows...

      They put windows on a tablet, and the interface of both the os and its applications were unsuitable for tablets, making them awkward to use and thus undesirable. Apple didn't tie their tablet to osx, they made a different systems designed for a touch interface and it sold.

      Apple *did* use an existing platform on their tablets: iPhone OS. If they had come out with a tablet with a brand new platform then it probably would've been a flop - having no third party software would've been a big problem.

      What Apple did was create the iPhone - originally this ran *no* third party software at all (hell, even though it was marketted as a smartphone, it really wasn't - there were a very limited selection of built in apps and it didn't do many of the things people had come to expect from a smartphone). What they did get right was that they were about the first phone to incorporate a decent web browser - that appealed to the masses, even though the lack of "normal" smartphone features made it not appeal to a lot of the usual smartphone demographic.

      People started to jailbreak iPhones so they could build third party software, and a few years down the line Apple created their appstore and allowed official third party applications. By the time they started selling the iPad, they already had a big following of iPhone fanboys and a huge library of third party apps - these are the things that made the iPad worth having.

      Android tablets are basically the same story - by the time they became available there were already a *lot* of happy android phone users and a big library of third party software. When you're happy with your phone, buying a tablet that runs exactly the same OS and can run all your favorite apps is a much lower risk than something that is completely unknown to you.

      Similarly, MS have always wanted to keep their existing users and existing third party software library when they release a tablet - if they release a tablet with a brand new OS (which people are therefore not familiar with, making buying the device a bigger risk for them) and no third party software then they aren't going to sell well... which is *exactly* what they are seeing with Windows RT.

      MS's problem is that they completely missed the boat with phones, so now they have no "popular" platform to shove on a tablet except Windows itself, which is completely unsuitable. They also seem to be foolishly muddying the waters by using the "windows" brand on Windows RT, despite it not being at all compatible with Windows... I guess they're hoping they can sucker a few people into buying an otherwise unknown OS by misleading them to believe its something they are familiar with.

    20. Re:Who cares about? by Anonymous Coward · · Score: 3, Informative

      You need to go back farther than that. .- They bought DOS from that guy in Seattle. Well, what would later become DOS anyway, still not their product to start with .- The GUI came from Xerox PARC, but they actually "stole" it after Apple had licensed the thing and worked with MS to make software for it. .- They bought Word, Excel and PowerPoint from other companies.

      MS cash cows were not their products to start with... though they've "refined" them over the years, improved the integration between the products and so on.

      Even Internet Explorer was late to the internet game, and they managed to get market share by winning the, so called, first browser war. ...and the few ideas they've had for original products, as it seems, haven't been all that sucessful at the time they first brought them to market. Years later, when someone else gives it a try (with a different spin, presentation, target or what have you) and it gains some track and starts selling, then MS comes back and gives it their own spin and start selling a relatively small number since they're not the market leaders or perceived as the innovators in each case.

      Bonus round: the XBox was created to compete with the Playstation 2.

    21. Re:Who cares about? by inicom · · Score: 2

      Just thought I'd add to that: Microsoft had Xenix before DOS. They were on the Unix car and jumped off.

      --
      -a.e.mossberg
  2. 2 available for preorder, 1 sold by master_kaos · · Score: 3, Funny

    Nearly sold out! But the 1 was sold to Ballmer, as an expensive coaster.

    1. Re: 2 available for preorder, 1 sold by O('_')O_Bush · · Score: 2

      Yea, I thought manufacturing was supposed to scale with demand, which is why almost no other companies make announcements every time a batch is consumed.

      --
      while(1) attack(People.Sandy);
  3. I don't believe a word they say by DavidinAla · · Score: 3, Insightful

    Given the fact that Microsoft has shown a willingness to badly mislead on this subject, the company has zero credibility about it. It's possible they're being completely honest and accurate about it this time, but since we've seen them lie (or "mislead" to put it charitably) before, how can we know? This is common for many, many companies, but when a company starts down this road, we lose the ability to trust anything they say in the future.

  4. Re:Yeah but... by mwvdlee · · Score: 2

    They nearly sold out when, at the counter, the customer said "Cool, now I can finally use some apps" to which the salesman replied "Oh, I'm sorry, you have the wrong tablet, let me get you an iPad or Android tablet".

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  5. Re:We can trust them by spire3661 · · Score: 3, Insightful

    We keep repeating it because other morons keep forgetting it.

    --
    Good-bye
  6. Microsoft Stats by Mondor · · Score: 3, Interesting

    Microsoft is well known for juggling with stats. As an example - their stats of Windows Phone popularity in UK.

    Here is an oversimplified example: There are 100 devices on the market, 70% are mine, 5% are yours. I sell 60, he sells 30, you sell 20. What is your market share now? 11.9%. There is no word about the cap that market has for your devices.

    So, while you are selling less than anyone, your market share grew twice for the period, bigger than of anyone else (perhaps because for Android such growth would mean gaining 140% of the market share).

    The point is - if you produce 10 tablets and sell 9, then perhaps you sell more tablets that Apple, if counted in percents. But your stats are miserable when counted in real units. Microsoft relies on percents more and more over the years, refusing to provide real numbers, and I can't help but to conclude that they are trying to play big, while being in trouble.

  7. Re:really? by JWSmythe · · Score: 3, Informative

    Nah, they're doing just like they always do.

    When they say "Windows 19 sold 14 trillion copies" before the release, what they really mean is that they sold most of the inventory from the manufacturer warehouse to vendors. For example...

    BestBuy has something like 2,900 retail stores.
    Walmart has about 10,130 stores.

    That's 13,130 stores. At 100 units each, that's 1.3M units shipped. Every one of them was sold, as they've been sold to the stores. Not a single one is in the hands of a consumer yet.

    They don't indicate the batch size. On the first edition, they had an overstock of 6M units, so we could assume the batch was about 8M. 1.3M shipped to the above two vendors. 0.7M to other vendors. 6M unsold, because the vendors never moved them all.

    On this version, if they only produced 1M, they would be 0.3M under, creating this artificial lack of supply. If they can hype it up, and people buy out what's already been shipped to vendors, the vendors will order more. They could probably get 2M sold to consumers, from the perceived inability to get one.. Consumers are dumb. They'll say "oohh, they're almost sold out! I need to get one while I can!"

    --
    Serious? Seriousness is well above my pay grade.
  8. Re:Nice... by jaredm1 · · Score: 2

    I too had felt the same way, Java & .NET both seem like more modern development tools that free the developer from having to think about memory management and instead focus on what they want to create. Having recently been using Objective-C my perspective has changed quite a bit. I have some background in C & assembly so the concept of managing memory is not entirely foreign. I am finding the Cocoa APIs to be very clean and nice to use. Managing memory is also not as painful an experience as I recall from my C days. Objective-C apps should be more efficient (which really matters on battery-powered devices where processor usage is still important) and indeed it is. I believe it is one of the reasons Android and its apps still lag even when compared to older, less powerful Nokia phones.

  9. Re:We can trust them by Alef · · Score: 5, Interesting

    I don't know, to me it's about as predictable and unnuanced as a so called fanboi comment. I read it as a satirically formulated straw man argument in support of a cynical standpoint that one should put absolutely zero trust in anything a government or corporation says. A standpoint which I find rather disingenuous.

    Certainly they could lie to us, but most likely they are not. For whatever reason, many corporate leaders and politicians seem to adhere to a curious ethic where blatant lies are shunned, while deception or dishonest interpretations are perfectly okay. There is a difference between the two, because the latter can help you penetrate and understand what they are really saying. If you look at the carefully selected wordings of public statements, you can often get a clue as to what they are actually avoiding to say, instead of just dismissing everything as "lies".

    Just to give you an example from recent public discourse: When a big cloud service provider says something along the lines of: "we have not given the NSA direct access to our servers", they are probably speaking the truth. Assuming that, it suddenly tells us something about how the NSA actually has been spying; namely by intercepting the traffic between the servers, possibly on site. Otherwise, the company would probably have said "we have not given the NSA direct access to our data centres", or something similar. The key is what they are not saying, and what words they are using.

    In this particular case, some obvious question would be: How many surfaces were manufactured? Are we talking about all of them, or a first (perhaps small) batch? How should we quantify "close" (to selling out)? With the correct interpretations to these questions, they are probably not lying.

  10. Re:really? by RespekMyAthorati · · Score: 4, Insightful

    Consumers are dumb. They'll say "oohh, they're almost sold out! I need to get one while I can!"

    That's what MS believes. I don't think it works anymore.

  11. Re:Nice... by ArcadeNut · · Score: 4, Funny

    Guys, guys... lets talk about something we can all agree on like Abortion or Religion... we know everyone here isn't going to agree on which language is best...

    --
    Visit the Arcade Restoration Workshop @ http://www.arcaderestoration.com
  12. Re:What would make it sell... by ericloewe · · Score: 2

    Since when is exposing the filesystem to the user a negative?

    You must be kidding if you're trying to push Wi-Fi and Bluetooth over USB. Let me just grab my Wi-Fi pen drive! Or my Bluetooth HDD!

    Since what you are saying in your first paragraph is completely absurd, I conclude that you have no idea what you're talking about.

  13. Re:really? by Kjella · · Score: 2

    I think it's more about playing the stock market, it sounds so much better when you're sold out by slightly undersupplying the market even if it doesn't bring in more sales - perhaps even a bit less as people pick something else instead. "Almost sold out" sounds more like "we really wanted to give you the news that it was sold out but people bought fewer than our lowballed estimates so we're saying they almost sold out" at this point.

    --
    Live today, because you never know what tomorrow brings
  14. Re:We can trust them by Alef · · Score: 2

    Again, it depends on how you want to define trust. I trust (within reasonable bounds) that they will behave according to a certain morality -- a morality to which I may not agree with, but one that I know and understand.

    My impression is that you prefer to define their behaviour as lies, in order to invoke the immorality commonly associated with lies. In a sense: if what they do is similar to and just as bad as lies, we should value them equally. And in that regard, I think you are missing my point. I am not making an argument about the ethics of their behaviour. And actually, I would contend that that question is independent of what terminology we choose in order to label it -- their actions remain the same regardless.

    What I am saying is that it is relevant, from a pragmatic standpoint, to differentiate between (technically) truthful but deceptive statements, and blatant lies, irrespectively of which of them is more or less immoral. If you want to use other words to describe that, then by all means feel free to do so. Mixing them up, on the other hand, is, well, a bit deceptive...

  15. I Know Someone Who Bought Them For a Small School! by mpapet · · Score: 2

    They have a double-digit purchase of the devices and it will be no surprise that the Microsoft people gave them a GREAT deal per unit.

    I don't know a whole lot about tablets nor do I care but I test drove one for a while. My nearest experience comparison is with the Android/Play marketplace. If you are an Android user, the interface doesn't have any surprises.

    What's hilarious is the almost empty "marketplace." The only thing in it were apps written by the few companies Microsoft hasn't managed to crush or alienate. Of the few apps in the marketplace, imagine single-digit reviews being a heavily reviewed/downloaded application.

    The buyer was promised special "support" because so many (double digits!!!!) were bought, but that was an epic waste of the buyer's time. Eventually someone determined to use the thing found someone at Microsoft that knew something about the devices. It wasn't in support, that's for sure. There are apparently a large number of undocumented features essentially paving the way for an "enterprise tablet" inside the Microsoft ActiveDirectory/groupware-whatever jail.

    I've got a negative bias because I don't "get" tablets. Me, personally, it's not even close to the Android ecosystem and the blinky tiles do nothing for me. Judging by how many tiny promises were broken and time wasted for the buyer and almost empty marketplace the device is doomed. Microsoft could keep it going though just to say they've got a tablet.

    --
    http://www.maxineudall.com/2010/02/should-economists-be-sued-for-malpractice.html
  16. Re:really? by Tom · · Score: 2

    Consumers aren't dumb. They are just individuals with limited resources up against a multi-billion dollar marketing machine (with a software department attached).

    It's like going against an aircraft carrier battle group in a rubber boat with sticks.

    --
    Assorted stuff I do sometimes: Lemuria.org
  17. Re:Oh, you guys... by David+Gerard · · Score: 3, Insightful

    CUPERTINO, Transylvania, Friday — After bricking unlocked iPhones, kicking applications off the iPhone store that might even slightly compete with iTunes in the far future and filing a wave of patents on basic well-known computer science, Apple Inc. today filed a Form 8-K with the Securities and Exchange Commission declaring that it was openly adopting Evil as a corporate policy.

    "Fuck it," said Zombie Steve Jobs to an audience of soul-mortgaged thralls, "we're evil. But our stuff is sooo good. You'll keep taking our abuse. You love it, you worm. Because our stuff is great. It's shiny and it's pretty and it's cool and it works. It's not like you'll go back to a Windows phone. Ha! Ha!"

    Steve Ballmer of Microsoft was incensed at the news. "Our evil is better than anyone's evil! No-one sweats the details of evil like Microsoft! Where's your antitrust trial, you polo-necked bozo? We've worked hard on our evil! Our Zune's as evil as an iPod any day! I won't let my kids use a lesser evil! We're going to do an ad about that! I'll be in it! With Jerry Seinfeld! Beat that! Asshole.”

    "Of course, we're still not evil," said Sergey Brin of Google. "You can trust us on this. Every bit of data about you, your life and the house you live in is strictly a secret between you and our marketing department. But, hypothetically, if we were evil, it's not like you're going to use Windows Live Search. Ha! Ha! I'm sorry, that's my ‘spreading good cheer' laugh. Really."

     

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  18. Re:Oh, you guys... by vilanye · · Score: 2

    Microsoft is evil, but they can't compete in the Evilympics against Monsanto, BofA, Bechtel, Goldman Sachs, Walmart, De Beers,etc.

    Sure Microsoft has cost businesses and consumers billions due to their willful incompetence and set computing back a few decades, but I don't think MS can match the destruction that these other companies have wrought.