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Could IBM's Watson Put Google In Jeopardy?

theodp writes "Over at Wired, Vashant Dhar poses a provocative question: What If IBM's Watson Dethroned the King of Search? 'If IBM did search,' Dhar writes, 'Watson would do much better than Google on the tough problems and they could still resort to a simple PageRank-like algorithm as a last resort. Which means there would be no reason for anyone to start their searches on Google. All the search traffic that makes Google seemingly invincible now could begin to shrink over time.' Mixing supercomputers with a scalable architecture of massive amounts of simple processors and storage, Dhar surmises, would provide a formidable combination of a machine that can remember, know, and think. And because the costs of switching from Google search would not be prohibitive for most, the company is much more vulnerable to disruption. 'The only question,' Dhar concludes, 'is whether it [IBM] wants to try and dethrone Google from its perch. That's one answer Watson can't provide.'"

18 of 274 comments (clear)

  1. Google, really? by nospam007 · · Score: 4, Funny

    Watson? Jeopardy?

    Does that mean we have to enter the answer an he gives us the question?

    42?

    1. Re:Google, really? by Samantha+Wright · · Score: 3, Funny

      More importantly, was this headline conceived specifically to foil machine-learning methods for inferring meaning from context? This seems profound in its poignancy.

      --
      Bio questions? Ask me to start a Q&A journal. Computer analogies available for most topics!
    2. Re:Google, really? by davester666 · · Score: 5, Insightful

      Of course Watson will be able to do this.

      Obviously, Dhar did a bunch of research, and determined that even though it took a massively powerful computer to answer one question at a time that has a predetermined single answer, over several seconds, it can trivially scale to support millions of simultaneous queries, which may have zero, one or multiple answers.

      --
      Sleep your way to a whiter smile...date a dentist!
    3. Re:Google, really? by aaronb1138 · · Score: 4, Interesting

      It would make more sense to make a Page-rank (Google style) search the default and make an intelligent Watson answer system a premium micro-payment based ($2-20 yearly for 1k queries or so). Then use to Watson derived answers to boost the page-rank result quality.

      This is more or less, what Wolfram is already trying to sell, though their parsing and indexing engine is weak compared to Watson and Google respectively.

    4. Re:Google, really? by Albanach · · Score: 3, Interesting

      Medical literature is a tiny world - much smaller even than the one that shapes Jeopardy questions. Medical journals are numbered in what, the hundreds? Many don't even publish monthly. I'd be willing to bet Google indexes more new content in a minute than there is new medical literature in a year.

      On top of that you have a market for the research that can and will pay per query. Combine revenue per query with a small world to search and you can dedicate an enormous amount of processing power and time compared to that which Google can offer.

    5. Re:Google, really? by Anonymous Coward · · Score: 3, Funny

      Dude, like it or not, Watson requires lots of costly hardware and power to operate. If you want to give the masses access to that power, they're either going to pay for it, or he's going to recommend you drink Coca Cola (tm) to cure your AIDS.

  2. References? by Anonymous Coward · · Score: 4, Insightful

    The difference is, that Google does not tell the answer. It just gives you a link to the answer. So if the answer is wrong, you cannot blame Google.
    What about Watson?

    Vajk

    ps: also the last thing I would say about pagerank is being simple

    1. Re:References? by h4rr4r · · Score: 3, Insightful

      Save for that fact that it makes sense. It is based on water a common material we are all familiar with and uses a nice 0-100 scale.

      Yeah, other than that there is nothing better about it.

    2. Re:References? by Grishnakh · · Score: 3, Insightful

      Yes, and when do you ever see outdoor temperatures over 50 or 60 on the Celcius scale? (never) And when do you see negative temperatures on the Celsius scale (all the time unless you live in a hot area)?

      Fahrenheit has better resolution and scale for human temperatures. If it's over 100 or under 0, the weather is "extreme". Not so with Celsius. And it has roughly double the resolution.

  3. License tech to Google by HockeyPuck · · Score: 4, Interesting

    It's probably much more profitable for IBM to license the technology to Google/Yahoo/MSFT/whoever than it would be for IBM to build search infrastructure.

  4. Silly question by mcgrew · · Score: 3, Insightful

    Of course not. It's an IBM machine, they'll sell Google as many as Google wants to buy. Of course, so can Microsoft but they don't have a good track record at all.

    I wish Google did have a Watson. This morning I asked my Android "where can I buy a good pair of fur-lined leather gloves" and it thought I said "where can I buy a good pair of for lined leather gloves" and returned no useful results at all. The programmer was a southerner, I guess? "How much does them go fer?"

    Amazing what it does get right, but Google, buy a few Watsons!

    1. Re:Silly question by H0p313ss · · Score: 3, Funny

      Tried this with Siri,not only did it find people selling fur-lined leather gloves, it also found photos of models wearing skimpy dresses with gloves on.

      I'm sure there's a deeper meaning here.

      --
      XML is a known as a key material required to create SMD: Software of Mass Destruction
  5. Better searches no good if they're too slow by jandrese · · Score: 4, Insightful

    Watson was a supercomputer answering basically one question at a time. You can't apply that level of compute time to every single query without bankrupting yourself on hardware costs. With time computer cycles will become cheaper and this will be more realistic, but today's technology just isn't there.

    --

    I read the internet for the articles.
    1. Re:Better searches no good if they're too slow by Trepidity · · Score: 5, Informative

      It's also a completely different problem from information retrieval in a messy domain like "all documents on the internet". Watson is built mainly out of more structured data: dictionaries, almanacs, atlases, Wikipedia infoboxes, etc. It turns this into a huge database of knowledge, and then does inference on that database to try to answer Jeopardy-style questions posed in natural language. But this doesn't even try to tackle the other side of the natural language problem, which is parsing not only a natural-language query, but the entire contents of the internet.

      In short, Watson might compete in the Wolfram Alpha space, of retrieving structured knowledge from databases, but not, at least not without a major overhaul, in the general document search space.

  6. Is this what Wired does now? by MikeTheGreat · · Score: 3, Informative

    Well, I guess I'm glad to see it's not just /. that's past it's prime :/
    I mean, seriously - "What is someone else made a better search engine? ALL TRAFFIC WOULD GO THERE AND GOOGLE WOULD DIE" just seems so.... speculative.
    (Maybe Wired has added a Creative Writing section since I last read it?)

  7. Sick of 'smart' searches by RandomUsername99 · · Score: 5, Insightful

    I'm getting a bit sick of 'smart' searches... or, rather, not being able to disable the 'smartness.' More often than not, I really don't want a search engine making assumptions about what I meant, rather than just taking what I enter completely literally, and I *never* want it to insert results that don't contain all of my search terms because it scored exponentially better with the other items in the query. Chances are, I added in the term they were ignoring, specifically, to drastically reduce the number of results I got, because I wanted to *narrow it down*.

    Maybe I'm a curmudgeon, but I would rather tweak the search to narrow down crap results than try to outsmart the 'smartness' any day of the week. I understand that this isn't necessarily what John Q. Internetuser is looking for in search, but at least having the option there would be a big help. Google used to have a very straightforward syntax to help you modify your search results in specific, predictable ways... while much of that syntax is still valid in google searches, now it seems like everything can be arbitrarily overridden by what google thinks you 'should' have meant, rather than what you told it you meant. Very frustrating.

  8. You don't understand Google by T.E.D. · · Score: 4, Insightful

    This betrays a very basic misunderstaning about how Google got where it is, and how it stays there.

    Yes, pagerank is a great idea, and it was perhaps an improvement over what was being done before. But that wasn't why people abandoned the likes of Lycos and Yahoo(!) for Google back in the late 90's. Back then all the other search engines had gone to practices that were quite frankly user-abusive. Adds were placed all over the place, including an indeterminate amount of the top hits on your search. The search screens themselves also existed mostly to pump ads at you, and were really clunky, with a large amount of confusing options right there on the main search page.

    Google, by contrast, had a main search page with no options whatsoever. Just a text box and a couple of buttons. "Breath of fresh air" doesn't even begin to describe how wonderful to use this was compared to what we were used to. On top of that, the search results were clearly delineated from the ads, so you could trust the results. The "don't be evil" motto was obviously infused into the whole effort. Every competitor was just a giagantic pain to use by comparison. "Page rank" or whatever wifty algorithim used for all this was something that nobody but extreme techies (and marketers) really ever gave a crap about.

    So if you've got something that you think competes with Google, you'd better be talking about how nice and clean the interface is by comparison, how much easier it is to find real results without having to wade around ads, and how trustworthy the provider is wrt not allowing marketing weasels to buy their way into my search results. If you aren't talking about any of that, frankly nobody gives a crap.

    1. Re:You don't understand Google by omnichad · · Score: 4, Informative

      No. It was poor results from other engines. I seriously don't think you remember how bad search results were in the late 90's. It was like a light was switched on and suddenly the best of the Internet was illuminated. Before, AltaVista barely cut it. It was far too easy to game the simple keyword system.