People Trust Tech Companies Over Automakers For Self-Driving Cars
Lucas123 writes "Consumers appear more willing to use a self-driving car from a leading technology company, such as Google, over an auto manufacturer like Ford or Toyota, according to a new study from KPMG. Based on polls of focus groups, technology companies scored highest among consumers, with a median score of 8 on a scale of 1 to 10, with 10 as the highest level of trust. Premium auto brands received a score of 7.75, while mass-market brands received a score of 5. Google is the brand most associated with self-driving cars, according to the study, while Nissan lead the mass auto producers in recognition for autonomous technology; that was based on its pledge in August to launch an affordable self-driving car by 2020. 'We believe that self-driving cars will be profoundly disruptive to the traditional automotive ecosystem,' KPMG stated." I suspect that when autonomous cars start arriving for ordinary buyers, there will be a lot of co-branding, as there is now for various car subsystems and even levels of trim.
They do not. This is no endorsement of the other either however. If you trust ANY company today, you better carry lube at all times.
I'd trust the quality of an AI from a machine learning company (Google) more than one from a mechanical engineering company (Ford).
Its not like Google is making the "Car" part of it. They are getting that from a car company. I'd trust a car company to make the car portion far more than I'd trust Google, but that is not the issue at hand.
Any supplier will be saver than the average human driver.
People trust the *idea* of self driving cars from tech companies over those from automakers. But, when reality bites and the consumer is presented with the Google Nexusmobile vs. the new GM AutoDominator, you'll see a very different sentiment.
People say all sorts of things... until it comes time to pay for it or put their own lives at risk.
TBH its not a question of trust per se, since it will be mass produced to the lowest bidder who will most likely cut corners. It is a bigger question of who is liable when it goes wrong? Right now the nut behind the wheel is liable, yet if we put an AI in charge, what happens when it goes wrong? The opt out / easy method is to still make the 'operator' liable. Will the 'operator' have to be awake at all times and focusing on the road for when something goes wrong? Because if so then although it may well self drive the fact it needs to be constantly monitored kinda negates a large part of its autonomy. I mean computers never go wrong right?
Trust the ones you know who can do it than the ones who have been avoiding making any technological advancement in their vehicle other than the idevices dock since the built-in radio. Adding a TV here and there or a camera in front/back for easier parking is NOTHING compared to a self driving car.
I ripped my OnStar box out of my car because of their tracking policy so what makes me want to trust either the car makers or the technology companies? If Google does it you can be sure I'll be spammed with tons of ads and my every move will be tracked, mined and sold to any company or government they choose. I can see where auto makers will eventually do the same, Before self driving we'll all now have boxes tracking our distance in the name of eliminating gasoline taxes for roads which adds another dimension to all this data gathering on our movements. Until we get the privacy laws straight we shouldn't be considering self driving cars.
Harrison's Postulate - "For every action there is an equal and opposite criticism"
This is no surprise really. Who would you trust to program a computer in charge of your life? A company who revolutionised the way we communicate and interact with technology? A company which offers incredible services which make our lives better thanks to gobbling up talented software engineers.
Or.
A company who's greatest innovation in the past 5 years is asking congress for handouts, and designing a touch screen interface for a car radio where the only new feature is that it is now far more difficult to use.
I don't trust self driving cars at all.
I also wonder how easy it will be for human drivers to fuck with computer-driven cars.
Just as long as Lee Iacocca is not in charge...
“He’s not deformed, he’s just drunk!”
I wouldn't trust a web-oriented company with self-driving car development. They're into "agile","features now, quality later if ever" and "release and patch" development. That's not how avionics are developed, and production self-driving cars need avionics-quality software.
Self-driving needs the engineering discipline that comes from having to pay for a recall when it doesn't work, and paying for damages when it hurts someone.
Whoever the focus group is, trying to re-adjust our focus from what for over a century of trust that comes second-naturally from time proven technology and implementation of steel, rubber, glass and plastic, its manufacture and design, this sounds like a load of crap. Who is someone going to trust building them a time proven, industry standard automobile, Ford, Chevrolet, or google?
No sane auto manufacturer is going to take the risk of legal liability. There will be accidents. And there will be lawsuits.
I am betting all the research that goes on at Ford or Toyota is just for the patents - they don't ever want to go in to production. Too risky.
Google car: Will be named the "Beta." It will work great for the first three years, then Google will shut it down. If you have any problems, you will find that there is no customer support number.
Microsoft car: Will be named "Ding." You'll be cruising down the highway when the control panel suddenly says "Rebooting to install updates in 9...8...7..." Owners of the first few versions will have close encounters with telephone poles. Nobody will sell you car insurance.
Apple car: Will be named "iDrive." The car will cost $300k and will look modern and sexy. Build quality will be excellent. No matter what destination you enter, you'll end up in Camden because it uses Apple maps.
Oracle car: Will be named "Oracle Car." The car will cost $400k and you'll need an expensive consultant to make it work.
I wouldn't trust Microsoft over an auto manufacturer. I would just think MS would try to overkill it on the tech side and try to upsell the manufacturer on whatever else they could integrate and automate with their 'total solution' of software or whatever.
I would trust the manufacturer to use more discretion and to focus on what's important, and to create reliable systems with all of their experience making cars. There are many computer controlled systems in cars already and we don't need software vendors designing those either.
Hardware engineers specifically. They all think they can write software (firmware) and they all SUCK horribly at it. I have been cleaning up engineer code for decades. Morons.
You're goddam right I'd sooner trust a tech company to build a sef-driving car. Because, as we all know, computers never crash.
No sane auto manufacturer is going to take the risk of legal liability. There will be accidents. And there will be lawsuits.
There's a financial engineering solution to that.
I am betting all the research that goes on at Ford or Toyota is just for the patents - they don't ever want to go in to production. Too risky.
That was true for a long time. GM played around with automatic driving as early as the 1950s. It's not true any more. GM now intends to have full-auto driving in Cadillacs by 2016.
I wouldn't take much stock in this. All it really reveals is what we already know, Google has had a lot of publicity around their self-driving cars and thus are more popular and would show up more in web conversations (which is where they got their data - MOBI).
Personally, I would trust car manufacturers much more than Google to deliver a self-driving car. Google is developing the technology but it's up to the car company to tweak and integrate it safely. This is no different than the other tech components created by various companies and integrated into our vehicles (i.e. Radio, GPS, Follow Cruise Control, Traction Control, heated seats, etc.). When we go to buy a car it will simply be listed in the specs. For example: Heated seats, Alpine Infotainment system, Quadra-Trac II traction control, Google Autonomous Drive, etc....
Marketing has done so much damage to people's ability to reason.
How are automakers not "tech companies"? Do they think it's magic making the car go forward? Do they think the 50 or so microprocessors that are in every new car are powered by faeries?
Seriously, it's like saying they trust McDonalds over farmers to produce food. Oh wait...
You are welcome on my lawn.
Self-driving cars means that people will be able to drink and "drive" to their hearts content, legally and safely. This will help to rejuvenate the ailing club/pub scene and maybe restore the live entertainment industry to grace. It would make sense for liquor companies, pubs and clubs to invest substantially in autonomous vehicle tech. Anyone up for a new "Roaring 20s"?
-- In the beginning was the WORD, and the WORD was UNSIGNED, and the main(){} was without form and void...
Self-driving cars on public roads will be safe only after we can keep viruses out of computers.
Maybe I'm just a control freak, but I don't think I could trust a self-driving car under any circumstances, regardless of manufacturer. Maybe that will change over time, but I'm not counting on it.
> GM now intends to have full-auto driving in Cadillacs by 2016.
Microsoft intends to have a virus-free operating system by 2016. Google's intends to make Android infection-proof by 2016.
Everybody tries to pretend like the virus and hackability problem doesn't exist. It is *the* problem. It is not safe to allow self-driving cars on public roads because of that problem.
This is no surprise really. Who would you trust to program a computer in charge of your life?
You trust a true nerd: Someone who is obsessive about correctness, some distance down the Asperger's spectrum, and who's convinced that the consequences of having a bug are their fault. Hygiene and dress-code are secondary.
I used to code aircraft avionics software (microcontroller stuff for altimeters, airspeed, cabin pressurization, &c). Some of my avionics-related courses asked "are you willing to be the first passenger in an aircraft running this software? raise your hand", and typically mine was the only hand showing.
There's a mindset for making safety-certified software, and not everyone has it. Most people rationalize doing a poor job by denying responsibility: the boss told them to do it, they have to feed their family, everyone else does it, and so on and so on. It's the mindset that allows the NSA get away with rights violations: no one takes responsibility at any level.
A true nerd is a little like Rain Man, and will feel responsible for accidents that happen because of his mistakes. In my mind it feels like walking a tightrope over a canyon with no net - I'm always scared of screwing up and I have this mental image of screaming people plunging to their doom. I'm not making this up, the image sometimes pops into my mind while I'm on a project.
I don't trust my coding skills, of course: there has to be a QA department with testers going over the code, proper paper trails and procedures, independent customer testing, and management that cares about quality. With all this, it still takes courage for me to work on an aircraft project.
I've met people who do and others who do not have this mindset. One FAA engineer (DER - Designated Engineer Responsible) asked about whether using a 1-byte code checksum (at startup, to verify code integrity) was sufficient and maybe 2-bytes would be safer, and *nothing else* about the project. A 2nd FAA engineer tested the system through literally all the specifications, verifying that the product did what it was supposed to do. As uncomfortable as the 2nd DER was making management, I'd much rather work with him: he understands what's at stake.
I don't think it's a case of trusting Google over Ford, or even an application company versus a car company. It's the mindset of the people making the product, and the level to which they feel responsible for the final product. It's only a little bit the mindset of management.
tl;dr: It's not the type of company, it's the type of individuals who make the product.
GM played around with automatic driving as early as the 1950s. It's not true any more. GM now intends to have full-auto driving in Cadillacs by 2016.
They have to. The population ages quickly, and old people are not as good as they once were. I will be glad to buy a self-driving car when I cannot safely drive anymore because that will give me the same mobility that I have today, with even less hassle.
The solution to this problem, is to get all people who buy a self driving car to sign an EULA saying that there is a manual override function and they must pay full attention at all times in case of an accident. If the car senses an impending accident it immediatley returns control to the driver. All responsibilities resolved.
People who are riding in a 2 ton hunk of metal being propelled by explosive fuel should pay attention to the road and the situations around them even if the car drive itself.
Or you could start very small by making a special self driving car only lanes with an increased speed limit and car to car communication on the highways. Similar to the HOV lanes in California. Car hands over controlls if you ever purposefully leave the lane or have to exit the highway. Cars could draft eachother to negate the fuel economy penalty of the higher speed, and safely.
By law. They have to acknowledge defects, call "recalls", and fix them. Software companies do not. Software companies can sweep things under the rug. So news broadcasts talk about car companies defects but you never really hear much about software defects. This gives software companies an aura of competence the usually do not deserve. It is a matter of perception.
Personally, I would trust car companies first. Not only are they liable, but by being forced to face up to their defects their product is incredibly safer and cheaper, in terms of inflation adjusted TCO, than ever. And getting much greener to boot.
BTW, this is a perfect example of what good government regulation can do.
putting the 'B' in LGBTQ+
do you have a map link for that error?
software is only part of whats needed for auto car there is a lot of hardware and even databases that are in play as well.
You're assuming that their liability risk will go up. I suggest exactly the opposite. Sure, there will be accidents, but they will be far fewer than with human drivers. The rate of accidents where the computer controlled car is at fault will likely be 100 times lower. Even if bias against computer controlled cars will make lawsuits in those situations much more likely, and payouts much higher, I wouldn't be surprised if an analysis shows that their overall liability should decrease substantially.
Based on polls of focus groups, technology companies scored highest among consumers, with a median score of 8 on a scale of 1 to 10, with 10 as the highest level of trust.
The geek builds his statistical arguments on sand.
The poll of focus groups was conducted June 10 to 27 and included three diverse consumer groups that included 32 people from Los Angeles, Chicago and Iselin, N.J. One-third of those surveyed were premium vehicle owners who were more interested in autonomous vehicles and self-driving technology.
KPMG conceded that the small number of people participating in the focus groups, while valuable for the qualitative and directional insights, was ''not statistically valid.''
Consumers would prefer to buy a self-driving car from Google over Ford
Iselin rang no bells whatever and I had to look it up:
Iselin is a census-designated place and unincorporated community within Woodbridge Township, in Middlesex County, New Jersey, United States. As of the 2010 United States Census, the CDP population was 18,695.
The racial makeup of the CDP was 41.47% (7,753) White, 6.72% (1,257) Black or African American, 0.33% (62) Native American, 46.12% (8,623) Asian, 0.00% (0) Pacific Islander, 2.26% (423) from other races, and 3.09% (577) from two or more races. Hispanic or Latino of any race were 7.12% (1,332) of the population.
An area known as Metropark, consisting primarily of office parks and large office buildings, lies in the southwestern corner of Iselin and spills over into neighboring Edison. The New Jersey Transit and Amtrak Metropark Station is named for this area.
In addition to a Hilton Hotel and the train station, Metropark also features the headquarters of Ansell Limited, Engelhard Corporation (acquired by BASF in 2006) and Eaton Corporation's Filtration Division. Other corporate residents in the area include Siemens AG, Tata Consultancy Services, Wells Fargo, JPMorgan Chase & Co., Accenture, Level 3, BT (British Telecom), UBS AG and TIAA-CREF.
Iselin, New Jersey
Iselin's Asian population is Indian.
Iselin lies just west of Staten Island and is for all practical purposes just another corporate suburb of midtown Manhattan.
well...they really mean information technology...and software engineering.
My God can beat up your God. Just kidding...don't take offense. I know there's no God.
Both have safety records that are frankly just horrible. Both cut corners because consumers either don't know or don't care how bad the product is, as long as it's sufficient for their needs and they don't have to worry about it.
As long as you have to police the apps that get on phones, there's patch Tuesday for MicroSoft and similar mechanisms for other "tech", I wouldn't trust any of those companies driving my car. The way they work is focus on features and functionality and not on security and resiliency. They don't deal with obscure cases, because the amount of consumers that will ever have one occur is just too low to warrant spending money on them. Their whole design and business process just isn't right for this type of technology and they'd have zero experience with it even if they changed that.
Ralph Nadar's "Unsafe at any speed" was way too long ago. It's time for a new one. Have you ever wondered why professional racing drivers, all going the same way on a track that has had all intersections and other traffic removed, need safety cages, special clothing and whatnot to protect themselves? It's not (just) about the higher speed they are driving, it's because the cars they drive would be horribly dangerous without them. Still, we get in the cars that professional drivers deem too dangerous to drive even when there's no morons on the road, no kids to suddenly run onto the streets and no moose that will just not get out of the way. Did you know that the road tests they do with the Corvette on the German public road called the Nordschleife was done with a safety cage welded in? They had to rent the place to do that, because you're not allowed to put a cage in when you drive there normally, unless it's been approved by the TuV (German DMV style organization).
It's just too cumbersome and expensive to make cars this level of safe for everyone in them. As long as the competition is still only making cars safe to get good ratings on hopelessly inadequate tests with only "average" sized dummies, no car manufacturer is going to make theirs safer. Their cars will just be too expensive for people and they'd work themselves out of business by doing so.
I'm 1.98m tall and there isn't a car where I'll have the same chance of a head or leg injury as someone that's 1.80m tall if I were to get into a crash. Over half of all the cars out there, have "unsafe protrusions" for people my size that would either completely fail, or get extremely low safety ratings if they'd be there for the dummy-sized persons. Over 70% of anyone reading this, will have a body shape that results in similar actual safety statistics for practically every car out there.
Rear and side impact tests are tested at much lower speeds, and the results in terms of injury and survivability are much less important than frontal impacts for total safety ratings. Rear impact crashes at over 50 mph aren't even required to be survivable. Side impact crashes aren't even tested at that speed, because they'd just show that everyone in the car would be either heavily injured or dead.
You may argue that they test the most for the cases where people get hurt the most, and you'd be right. However, that doesn't mean they shouldn't be making cars safe in other cases too. Just because most people will not hit other cars when they crash into something and they usually crash the front of the car into other things, doesn't make it okay to have car seats snap off at 30 mph if you get hit from the rear. It's not hard or even that much more expensive to make seats that don't do that, but it'd be cutting the profit margin of the manufacturer. This is just one of many examples where car manufacturers cut corners. It's unfortunate that one of the few that have been trying to do at least a little better without regulations and tests, Saab, hasn't been competitive for a long time and has gone bankrupt. If only a few manufacturers would start competing on actual safety records and not on test results, things would change. The only chance we have i
I was promised a flying car. Where is my flying car?
A Software Engineer, a Hardware Engineer and a Departmental Manager were on their way to a meeting in Switzerland. They were driving down a steep mountain road when suddenly the brakes on their car failed. The car careened almost out of control down the road, bouncing off the crash barriers, until it miraculously ground to a halt scraping along the mountainside. The car's occupants, shaken but unhurt, now had a problem: they were stuck halfway down a mountain in a car with no brakes. What were they to do?
"I know", said the Departmental Manager, "Let's have a meeting, propose a Vision, formulate a Mission Statement, define some Goals, and by a process of Continuous Improvement find a solution to the Critical Problems, and we can be on our way."
"No, no", said the Hardware Engineer, "That will take far too long, and besides, that method has never worked before. I've got my Swiss Army knife with me, and in no time at all I can strip down the car's braking system, isolate the fault, fix it, and we can be on our way."
"Well", said the Software Engineer, "Before we do anything, I think we should push the car back up the road and see if it happens again."
Have gnu, will travel.
But not Tesla. It has nothing to do with "automotive" company versus "tech" company. That's a poor conclusion to draw. This is more about specific companies.
If someone wants to make a car physically crash, there are much easier ways than trying to hack the software.
http://xkcd.com/538/