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Facebook May Dislike the Social Fixer Extension, but Many Users Love It (Video)

If you have the Social Fixer extension installed on your Web browser, you can post Facebook comments with line breaks you control with your "Enter" key, and insert your comments with "Tab + Enter." If you want to, that is. If you want to change the color of the blue "Facebook bar" at the top of your screen to puce, go right ahead. Want to have your newsfeed show the most recent stories at the top, rather than "Trending Articles" and "Trending Videos," or hide the "ticker feed" of friends' activities? Go right ahead. Social Fixer gives you the power to do all this, and more. Best of all, everything happens in your own browser. Social Fixer makes no changes to Facebook's servers and is not dependent on Facebook's APIs. Still, Facebook doesn't like some Social Fixer features, and says creator Matt Kruze must remove them if he doesn't want to be banned from Facebook. They've already removed his Social Fixer page from Facebook, so they apparently mean business. The Social Fixer website says it's "a free browser extension that improves the Facebook site by eliminating annoyances and adding lots of great enhancements and functionality." We don't know why Facebook would be against a browser extension (available for most popular browsers other than Explorer) that improves their users' site experience. Maybe someone from Facebook will contact us and let us know. Meanwhile, enjoy our video interview with Matt Kruze (or the transcript if you would rather read than watch and listen). One last note in the interest of full disclosure: Both Timothy Lord (timothy) and Robin Miller (Roblimo) use and like Social Fixer and believe that If you try it, chances are that you'll like it, too.

29 of 176 comments (clear)

  1. Overreaching in the Name of Authority? by Anonymous Coward · · Score: 4, Insightful

    I'm a user of the extension myself, and it really seems like Facebook is going out of their way to attack the developer. The extension doesn't put any additional strain on their servers, doesn't utilize any API calls, and isn't destructive. What's next, going after users who have AdBlock installed? Or perhaps ones who aren't using a specific browser? Are they going to demand changes of Trillian or GNOME's social media integration? It should be up to the users to utilize the site in the way they prefer.

    1. Re:Overreaching in the Name of Authority? by SJHillman · · Score: 4, Insightful

      I can see the logic of "third party extensions may cause undesired behavior to the user, which could be unfairly blamed on Facebook". However, it's pretty weak logic to begin with and user education would be a better approach.

  2. Re:simple reason by Anonymous Coward · · Score: 5, Insightful

    No, their designers make their designers look stupid.

  3. Product vs. Customer by pete-classic · · Score: 4, Insightful

    "We don't know why Facebook would be against a browser extension that improves their users' site experience."

    Easy. You seem to be operating under the very common -- but clearly mistaken -- belief that Facebook users are Facebook's customers. In fact, Facebook's advertisers are their customers, and Facebook users are the product. Once you look at it from this perspective, everything Facebook does makes sense.

    1. Re:Product vs. Customer by _xeno_ · · Score: 3, Informative

      In fact, Facebook's advertisers are their customers, and Facebook users are the product.

      Yep. One of the things my mom hates is that Facebook keeps on resetting her news feed to "top stories" or whatever Facebook calls it instead of "most recent." Why does Facebook do that, she asks?

      Well, simple: because "most recent" shows her what her friends have been doing most recently, and "top stories" shows her ads for random pages she's liked, along with a couple of posts from actual humans scattered amongst the ads. Not that hard to understand, really: Facebook's customers pay them to show ads to their users, so Facebook constantly forces users back to the ad-based view.

      (And to be clear, what I'm calling "ads" are in fact regular posts, they're just posts from pages like "American Idol" and "Top Chef" or whatever else my mom has "liked" on Facebook. In some cases she does actually want to see those updates, just not at the expense of not showing updates from actual people. So the obvious answer of "install AdBlock Plus" won't help in this case. It's already installed anyway.)

      --
      You are in a maze of twisty little relative jumps, all alike.
    2. Re:Product vs. Customer by mythosaz · · Score: 4, Informative

      Uh, no.

      The primary purpose of the browser extension is to hide crap that you (the product) don't want to see, but advertisers (the customer) want you to see. Advertisers want to know who's clicking on trending crap - hiding it with a browser extension hurts Facebook's customers.

      It also happens to have a few IU tweaks, like ENTER to carriage return.

      Facebook has simply said that they're not going to keep providing a free platform for the distributor on it's own network.

      [n.b. I use a similar extension, FB Purity.]

  4. Re:I always justed used an external editor by Anonymous Coward · · Score: 5, Informative

    I always just use shift+enter.

  5. Can I get listed as a developer by rk · · Score: 4, Funny

    so Facebook will ban me too?

  6. He's Banned Now by andywest · · Score: 4, Informative

    Facebook ... says creator Matt Kruze must remove them if he doesn't want to be banned from Facebook.

    The threat appears to have been carried out. Kruze's Facebook page is made 'unavailable'.

    --
    --- Andy West http://andywest.org
    1. Re:He's Banned Now by gbjbaanb · · Score: 3, Insightful

      what a pity... now he can do whatever the f*** he likes without any regard for consequences.. like what's Facebook going to do, ban his page?

      He should still open source it, then he can truthfully say "it wasn't me".

  7. Streisand Effect? by Archangel+Michael · · Score: 4, Insightful

    Hey Facebook, Google "Streisand Effect". Especially useful when you're attacking that which you have no control over.

    --
    Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
    1. Re:Streisand Effect? by Archangel+Michael · · Score: 4, Interesting

      Okay, this is what I've done. IF you use FB, please feel free to copy / modify / use it.
      ----

      Facebook has a problem. I'm trying to amplify it a bit.

      It seems that Facebook doesn't like this particular webbrowser extension http://socialfixer.com/

      So they have banned people for posting links to it and such. If you think that Facebook shouldn't ban people for posting links to Browser Extensions, please share. FYI, this extension does not harm Facebook, and doesn't use any feature or service offered by Facebook. They are just upset that you can change how Facebook looks and behaves.

      So, please "reshare"

      --
      Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
  8. Re:I know how to get the best out of Facebook by SJHillman · · Score: 4, Insightful

    Genius! I don't know how you come up with these ideas. Did you know we can eliminate the risk of being in an automobile crash by never leaving home? And we will never suffer from food poisoning if we just don't eat.

    We get it. You don't use Facebook. You think that makes you special. I bet you don't have a TV either. Hell, you probably don't even remember what a TV looks like. We understand you here.

  9. They don't want your experience streamlined by Sarusa · · Score: 5, Insightful

    The fundamental bad assumption here is that FaceBook would be happy about the user experience being streamlined and more efficient. If they're showing something to you it's *because they want you to see it*, even if (or especially if) it slows you down and means you have to click more and see things you didn't want to see. You didn't want to see it, but *they* want you to see it. This extension takes away their total control.

    You aren't the customer, you are the product. The cow doesn't get to choose how it gets milked.

    1. Re:They don't want your experience streamlined by darien.train · · Score: 4, Informative

      The cow doesn't get to choose how it gets milked.

      While I agree with your premise your metaphor is actually incorrect. This is likely due to the age of the expression but robotics now allows cows to choose when and how they are milked. Cows also give the most milk and are far less stressed with the "elective milking" system.

      Automatic Milking

      --
      I don't know how many years on this Earth I got left. I'm going to get real weird with it. - Frank Reynolds
  10. Re:I always justed used an external editor by gbjbaanb · · Score: 4, Insightful

    because the enter key is the thing designed to enter linebreaks in editors. That it was hijacked by websites to do something different is not the enter key's fault. Most users, and remember what kind of user uses facebook, expect enter to add a linebreak like ti does everywhere else.

  11. Re:I always justed used an external editor by SJHillman · · Score: 4, Insightful

    Maybe ten or fifteen years ago. On the modern Web, users expect Enter to equal Submit... especially for a single textbox entry form that, the vast majority of the time, is only used for a single sentence or less. It's fairly standard across the Web and has been for quite some time.

  12. Re:Pitiful by the_B0fh · · Score: 3, Insightful

    Not every discussion about an app is an advertisement. This is a legitimate issue. I use it, and like it. And if FB is trying to screw me over, because of a browser extension, we have an issue.

    What next, only approved browsers can be used?

    And do we need to make sure only Operating Systems that are blessed can be used?

  13. Re:Interesting litmus test... by Samantha+Wright · · Score: 5, Insightful

    One of its features is blocking ads (and paid placements, i.e. ads.) That's what Facebook is upset about. It's that simple.

    --
    Bio questions? Ask me to start a Q&A journal. Computer analogies available for most topics!
  14. Streisand Effect by AnalogDiehard · · Score: 4, Insightful

    Once again, I learned about and downloaded a great utility thanks to the Streisand Effect. Thanks, Facebook!

    --
    Eternity: will that be smoking, or non-smoking? I Corinthians 6:9-10
  15. Re:I know how to get the best out of Facebook by khellendros1984 · · Score: 3, Insightful

    Some of my friends don't check their e-mail more than once every few weeks and don't sign in to any instant messenger often, but most of them are on Facebook at least once per day. If something else had quite the communications potential for reaching a long list of friends quickly, I'd be more than interested. As it is, Facebook serves a purpose as a semi-public message board, announcement center, etc. Its usefulness depends on your own circle of friends.

    --
    It is pitch black. You are likely to be eaten by a grue.
  16. Re:simple reason by VortexCortex · · Score: 4, Funny

    Checkmate, creationists.

  17. Re:I always justed used an external editor by suutar · · Score: 3, Insightful

    So I should be expecting 'Enter' here to press the Preview button?

  18. FB browser add-on with simple encryption by swb · · Score: 4, Interesting

    I'd love to see something like this. Clearly it wouldn't work for everyone, but it would be fun to have the ability to encrypt -- even if it was a basic substitution cipher -- postings and messages that would automagically be decrypted by anyone using the add-on (and having whatever the key was).

    I'm not thinking of "hard" encryption, but scrambling that would totally defeat Facebook's analytics and the desire by Facebook to turn off privacy settings to enhance their search, etc.

  19. Re:I always justed used an external editor by Zalbik · · Score: 4, Informative

    It's fairly standard across the Web and has been for quite some time..

    No, it isn't standard when the text the user is entering is frequently multi-line....like, say, for comments.

    Just checked:
    Slashdot -> enter works
    Youtube -> enter works
    Engadget -> enter works
    Ars -> enter works
    Gizmodo -> enter works
    Any forum I can think of -> enter works

    There is no reason for Facebook to be different.

  20. Re:Interesting litmus test... by roninmagus · · Score: 4, Interesting

    It would at least make sense if that were the case. But, it isn't. They have demanded he remove portions of social fixer that have nothing to do with ads or the blocking of them. In my opinion, when your site serves up HTML, as long as my browser does not subvert your webserver to gain unauthorized access, or use your APIs in a way that you did not intend it to, then what I do with that HTML you have served up is entirely my business.

  21. Re:I always justed used an external editor by TheSpoom · · Score: 5, Insightful

    Users expect enter to mean submit when they're typing into a single-line text input field. If you're in a textarea, it should give you a line break. Facebook at least makes their textarea look like a plain text input, so I suppose I can't hate on them too much.

    --
    It's better to vote for what you want and not get it than to vote for what you don't want and get it.
    - E. Debs
  22. Re:simple reason by Zargg · · Score: 4, Insightful

    This is just a browser extension that isn't using any Facebook APIs though, so it is not bound by the Facebook TOS and dev EULA.

  23. Re:simple reason by Fjandr · · Score: 4, Informative

    Because "Enter" is used everywhere else to create a line break in a text box.