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Facebook May Dislike the Social Fixer Extension, but Many Users Love It (Video)

If you have the Social Fixer extension installed on your Web browser, you can post Facebook comments with line breaks you control with your "Enter" key, and insert your comments with "Tab + Enter." If you want to, that is. If you want to change the color of the blue "Facebook bar" at the top of your screen to puce, go right ahead. Want to have your newsfeed show the most recent stories at the top, rather than "Trending Articles" and "Trending Videos," or hide the "ticker feed" of friends' activities? Go right ahead. Social Fixer gives you the power to do all this, and more. Best of all, everything happens in your own browser. Social Fixer makes no changes to Facebook's servers and is not dependent on Facebook's APIs. Still, Facebook doesn't like some Social Fixer features, and says creator Matt Kruze must remove them if he doesn't want to be banned from Facebook. They've already removed his Social Fixer page from Facebook, so they apparently mean business. The Social Fixer website says it's "a free browser extension that improves the Facebook site by eliminating annoyances and adding lots of great enhancements and functionality." We don't know why Facebook would be against a browser extension (available for most popular browsers other than Explorer) that improves their users' site experience. Maybe someone from Facebook will contact us and let us know. Meanwhile, enjoy our video interview with Matt Kruze (or the transcript if you would rather read than watch and listen). One last note in the interest of full disclosure: Both Timothy Lord (timothy) and Robin Miller (Roblimo) use and like Social Fixer and believe that If you try it, chances are that you'll like it, too.

48 of 176 comments (clear)

  1. I always justed used an external editor by mark-t · · Score: 2

    I have a text editor window open at all times on my computer anyways... when I want to post a comment to Facebook, I compose it in my editor, lay it out how I want, and then copy and paste it into the edit box.

    Doing this poses absolutely no problems with having line breaks in comments, but even more importantly, I don't have to worry about the edit box not sizing correctly if I end up going on and what I'm writing ends up going right off the bottom of box, which doesn't always scroll up as I type.

    1. Re:I always justed used an external editor by Anonymous Coward · · Score: 5, Informative

      I always just use shift+enter.

    2. Re:I always justed used an external editor by SJHillman · · Score: 2, Informative

      What's wrong with shift+enter for line breaks like most other websites with Press-Enter-to-Submit?

    3. Re:I always justed used an external editor by gbjbaanb · · Score: 4, Insightful

      because the enter key is the thing designed to enter linebreaks in editors. That it was hijacked by websites to do something different is not the enter key's fault. Most users, and remember what kind of user uses facebook, expect enter to add a linebreak like ti does everywhere else.

    4. Re:I always justed used an external editor by SJHillman · · Score: 4, Insightful

      Maybe ten or fifteen years ago. On the modern Web, users expect Enter to equal Submit... especially for a single textbox entry form that, the vast majority of the time, is only used for a single sentence or less. It's fairly standard across the Web and has been for quite some time.

    5. Re:I always justed used an external editor by MightyYar · · Score: 2

      because the enter key is the thing designed to enter linebreaks in editors.

      I'm pretty sure it (for computers) has always been task-dependent. On a typewriter it is a CR, but not on computers. Macs even have a Return and an Enter key, and Excel used to do two different things for those two different keys.

      --
      W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
    6. Re:I always justed used an external editor by suutar · · Score: 3, Insightful

      So I should be expecting 'Enter' here to press the Preview button?

    7. Re:I always justed used an external editor by Zalbik · · Score: 4, Informative

      It's fairly standard across the Web and has been for quite some time..

      No, it isn't standard when the text the user is entering is frequently multi-line....like, say, for comments.

      Just checked:
      Slashdot -> enter works
      Youtube -> enter works
      Engadget -> enter works
      Ars -> enter works
      Gizmodo -> enter works
      Any forum I can think of -> enter works

      There is no reason for Facebook to be different.

    8. Re:I always justed used an external editor by TheSpoom · · Score: 5, Insightful

      Users expect enter to mean submit when they're typing into a single-line text input field. If you're in a textarea, it should give you a line break. Facebook at least makes their textarea look like a plain text input, so I suppose I can't hate on them too much.

      --
      It's better to vote for what you want and not get it than to vote for what you don't want and get it.
      - E. Debs
  2. Interesting litmus test... by mlts · · Score: 2

    It is interesting watching FB's reaction to this. This doesn't seem to bode well for people who want to work outside the ecosystem FB has.

    Short term, this can be understandable -- if it is not using the API, or things FB can control, it can't be monetized, so FB seems to take steps to stop it.

    Long term, it may not be in FB's best interest. Right now, there is no competition on the horizon other than G+ [1] and possibly VK, but there is a tipping point somewhere that people might start moving to another provider and its relatively higher privacy controls en masse, forcing their friends to come along, and we will see something similar to the MySpace -> FB transition.

    I don't see many people really loving FB. It tends to be more of something tolerated, with people sighing and grumbling every time there is a UI change. Too much pressure, and people eventually will start moving over to another service.

    Who knows... maybe this might be another market for Apple. They already have the in-house expertise for it (iTunes Ping), and I'm sure that if they opened their doors for a social network, they would get people flooding in just on name recognition alone.

    1. Re:Interesting litmus test... by Samantha+Wright · · Score: 5, Insightful

      One of its features is blocking ads (and paid placements, i.e. ads.) That's what Facebook is upset about. It's that simple.

      --
      Bio questions? Ask me to start a Q&A journal. Computer analogies available for most topics!
    2. Re:Interesting litmus test... by MattKruse · · Score: 2

      If that were the case, you'd think they would have gone after AdBlock Plus by now, wouldn't you? Or at least removed their official Facebook Page?

    3. Re:Interesting litmus test... by roninmagus · · Score: 4, Interesting

      It would at least make sense if that were the case. But, it isn't. They have demanded he remove portions of social fixer that have nothing to do with ads or the blocking of them. In my opinion, when your site serves up HTML, as long as my browser does not subvert your webserver to gain unauthorized access, or use your APIs in a way that you did not intend it to, then what I do with that HTML you have served up is entirely my business.

    4. Re:Interesting litmus test... by Samantha+Wright · · Score: 2

      See previous story: "Bizarrely, when he asked Facebook why they don't also threaten Ad-Block, the Facebook rep claimed to have never heard of it."

      --
      Bio questions? Ask me to start a Q&A journal. Computer analogies available for most topics!
  3. Overreaching in the Name of Authority? by Anonymous Coward · · Score: 4, Insightful

    I'm a user of the extension myself, and it really seems like Facebook is going out of their way to attack the developer. The extension doesn't put any additional strain on their servers, doesn't utilize any API calls, and isn't destructive. What's next, going after users who have AdBlock installed? Or perhaps ones who aren't using a specific browser? Are they going to demand changes of Trillian or GNOME's social media integration? It should be up to the users to utilize the site in the way they prefer.

    1. Re:Overreaching in the Name of Authority? by SJHillman · · Score: 4, Insightful

      I can see the logic of "third party extensions may cause undesired behavior to the user, which could be unfairly blamed on Facebook". However, it's pretty weak logic to begin with and user education would be a better approach.

  4. Re:simple reason by Anonymous Coward · · Score: 5, Insightful

    No, their designers make their designers look stupid.

  5. Product vs. Customer by pete-classic · · Score: 4, Insightful

    "We don't know why Facebook would be against a browser extension that improves their users' site experience."

    Easy. You seem to be operating under the very common -- but clearly mistaken -- belief that Facebook users are Facebook's customers. In fact, Facebook's advertisers are their customers, and Facebook users are the product. Once you look at it from this perspective, everything Facebook does makes sense.

    1. Re:Product vs. Customer by SJHillman · · Score: 2

      Er, no, still doesn't make sense. To enhance the "product", Facebook needs to A) encourage more users to join and B) encourage existing users to spend as much time/information on Facebook as possible. This extension would seem to do the latter quite well by providing a better experience.

    2. Re:Product vs. Customer by _xeno_ · · Score: 3, Informative

      In fact, Facebook's advertisers are their customers, and Facebook users are the product.

      Yep. One of the things my mom hates is that Facebook keeps on resetting her news feed to "top stories" or whatever Facebook calls it instead of "most recent." Why does Facebook do that, she asks?

      Well, simple: because "most recent" shows her what her friends have been doing most recently, and "top stories" shows her ads for random pages she's liked, along with a couple of posts from actual humans scattered amongst the ads. Not that hard to understand, really: Facebook's customers pay them to show ads to their users, so Facebook constantly forces users back to the ad-based view.

      (And to be clear, what I'm calling "ads" are in fact regular posts, they're just posts from pages like "American Idol" and "Top Chef" or whatever else my mom has "liked" on Facebook. In some cases she does actually want to see those updates, just not at the expense of not showing updates from actual people. So the obvious answer of "install AdBlock Plus" won't help in this case. It's already installed anyway.)

      --
      You are in a maze of twisty little relative jumps, all alike.
    3. Re:Product vs. Customer by mythosaz · · Score: 4, Informative

      Uh, no.

      The primary purpose of the browser extension is to hide crap that you (the product) don't want to see, but advertisers (the customer) want you to see. Advertisers want to know who's clicking on trending crap - hiding it with a browser extension hurts Facebook's customers.

      It also happens to have a few IU tweaks, like ENTER to carriage return.

      Facebook has simply said that they're not going to keep providing a free platform for the distributor on it's own network.

      [n.b. I use a similar extension, FB Purity.]

    4. Re:Product vs. Customer by antdude · · Score: 2

      FYI, it's = it is. ;)

      --
      Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
  6. Feed me by Impy+the+Impiuos+Imp · · Score: 2

    Most likely it is, or will be, interfering with the feeding of ads. Nothing mysterious.

    --
    (-1: Post disagrees with my already-settled worldview) is not a valid mod option.
  7. Can I get listed as a developer by rk · · Score: 4, Funny

    so Facebook will ban me too?

  8. He's Banned Now by andywest · · Score: 4, Informative

    Facebook ... says creator Matt Kruze must remove them if he doesn't want to be banned from Facebook.

    The threat appears to have been carried out. Kruze's Facebook page is made 'unavailable'.

    --
    --- Andy West http://andywest.org
    1. Re:He's Banned Now by gbjbaanb · · Score: 3, Insightful

      what a pity... now he can do whatever the f*** he likes without any regard for consequences.. like what's Facebook going to do, ban his page?

      He should still open source it, then he can truthfully say "it wasn't me".

  9. Streisand Effect? by Archangel+Michael · · Score: 4, Insightful

    Hey Facebook, Google "Streisand Effect". Especially useful when you're attacking that which you have no control over.

    --
    Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
    1. Re:Streisand Effect? by Archangel+Michael · · Score: 4, Interesting

      Okay, this is what I've done. IF you use FB, please feel free to copy / modify / use it.
      ----

      Facebook has a problem. I'm trying to amplify it a bit.

      It seems that Facebook doesn't like this particular webbrowser extension http://socialfixer.com/

      So they have banned people for posting links to it and such. If you think that Facebook shouldn't ban people for posting links to Browser Extensions, please share. FYI, this extension does not harm Facebook, and doesn't use any feature or service offered by Facebook. They are just upset that you can change how Facebook looks and behaves.

      So, please "reshare"

      --
      Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
  10. Re:I know how to get the best out of Facebook by SJHillman · · Score: 4, Insightful

    Genius! I don't know how you come up with these ideas. Did you know we can eliminate the risk of being in an automobile crash by never leaving home? And we will never suffer from food poisoning if we just don't eat.

    We get it. You don't use Facebook. You think that makes you special. I bet you don't have a TV either. Hell, you probably don't even remember what a TV looks like. We understand you here.

  11. They don't want your experience streamlined by Sarusa · · Score: 5, Insightful

    The fundamental bad assumption here is that FaceBook would be happy about the user experience being streamlined and more efficient. If they're showing something to you it's *because they want you to see it*, even if (or especially if) it slows you down and means you have to click more and see things you didn't want to see. You didn't want to see it, but *they* want you to see it. This extension takes away their total control.

    You aren't the customer, you are the product. The cow doesn't get to choose how it gets milked.

    1. Re:They don't want your experience streamlined by SJHillman · · Score: 2

      "If they're showing something to you it's *because they want you to see it*, even if (or especially if) it slows you down "

      That reminds me of what one of the shopping districts in the area tried to do recently. The road was two lanes in each direction (30mph limit) and would frequently get jammed up, especially during busy shopping seasons. Their proposed solution? Reduce it to one lane in each direction to force people to go *even slower* so that they would notice the local shops more. Fortunately, the plans were abandoned after a huge number of people called in to tell them they would just boycott the whole area if they intentionally increased congestion.

    2. Re:They don't want your experience streamlined by darien.train · · Score: 4, Informative

      The cow doesn't get to choose how it gets milked.

      While I agree with your premise your metaphor is actually incorrect. This is likely due to the age of the expression but robotics now allows cows to choose when and how they are milked. Cows also give the most milk and are far less stressed with the "elective milking" system.

      Automatic Milking

      --
      I don't know how many years on this Earth I got left. I'm going to get real weird with it. - Frank Reynolds
    3. Re:They don't want your experience streamlined by Zalbik · · Score: 2

      now allows cows to choose when and how they are milked.

      Facinating!

      So, using this system, if cows choose to be milked, say, by Seth Rogen in a thong (ha, made you think of it....now you can't unsee it!), they can choose this?

      I'd say this system allows cows to choose when they are milked, not how.

  12. Facebook and usability by intermodal · · Score: 2

    Facebook doesn't seem to understand that, while the "users" are the product and the advertisers/leeches/dataminers are the customers, the "product" has legs that can and will be used when they make it bad enough to leave. SocialFixer, if it did nothing else, kept me on there a bit longer than I otherwise would have stayed. At this point, I pop in briefly to make sure I don't have messages from cousins. While using a fake name and hoping to get banned so I don't have to constantly debate how long before I finally leave.

    --
    In SOVIET RUSSIA... erm...NSA AMERICA, the Internet logs onto YOU!
  13. Re:Pitiful by the_B0fh · · Score: 3, Insightful

    Not every discussion about an app is an advertisement. This is a legitimate issue. I use it, and like it. And if FB is trying to screw me over, because of a browser extension, we have an issue.

    What next, only approved browsers can be used?

    And do we need to make sure only Operating Systems that are blessed can be used?

  14. Agree - thanks to Streisand Effect! by n5yat · · Score: 2

    Agree - thanks to Streisand Effect coupled with the mere fact that FB is against it, I'm installing it!

  15. Streisand Effect by AnalogDiehard · · Score: 4, Insightful

    Once again, I learned about and downloaded a great utility thanks to the Streisand Effect. Thanks, Facebook!

    --
    Eternity: will that be smoking, or non-smoking? I Corinthians 6:9-10
  16. Re:I know how to get the best out of Facebook by khellendros1984 · · Score: 3, Insightful

    Some of my friends don't check their e-mail more than once every few weeks and don't sign in to any instant messenger often, but most of them are on Facebook at least once per day. If something else had quite the communications potential for reaching a long list of friends quickly, I'd be more than interested. As it is, Facebook serves a purpose as a semi-public message board, announcement center, etc. Its usefulness depends on your own circle of friends.

    --
    It is pitch black. You are likely to be eaten by a grue.
  17. Re:simple reason by VortexCortex · · Score: 4, Funny

    Checkmate, creationists.

  18. Re:simple reason by Anonymous Coward · · Score: 2, Informative

    they don't like it because it makes their designers look stupid

    Yes and no.

    The answer to the article is "Go read the articles which Arstechnica already ran regarding Social Fixer".

    But if you absolutely cannot be bothered, here's a brief rundown:
    Facebook's TOS and developer EULA states (in layman's terms) that you can't make any changes to how the site is presented to the user.
    This is exactly what Social Fixer does- it changes what and how the page renders. Now, we can get into an argument about whether or not they should have such an agreement, and argue about whether or not it affects Facebook's servers (since such plugins DO change how your browser will interact with the server), but that's all missing the point.

    The point is that some time back FB shut down a bunch of different pages by other authors of other extensions which modified how the page was presented to the user. But Social Fixer got a free pass, probably because a) it was useful and well-written and b) the guy had been courting employment with FB and had inside connections.
    When Ars ran the story about the other sites getting whacked but not Social Fixer, a bunch of people started bitching at Facebook about playing favorites.
    So Facebook decided to apply the rules equally to everybody, and shut down the Social Fixer page.

    At this point the author of Fixer started running around the internet pissing and crying about how he had no idea why he was shut down, even though his OWN BLOG flat out stated the reasons, and basically bitching that he was no longer getting a special exemption.

    So, there you have it.

  19. FB browser add-on with simple encryption by swb · · Score: 4, Interesting

    I'd love to see something like this. Clearly it wouldn't work for everyone, but it would be fun to have the ability to encrypt -- even if it was a basic substitution cipher -- postings and messages that would automagically be decrypted by anyone using the add-on (and having whatever the key was).

    I'm not thinking of "hard" encryption, but scrambling that would totally defeat Facebook's analytics and the desire by Facebook to turn off privacy settings to enhance their search, etc.

  20. Bullying by CopaceticOpus · · Score: 2

    For most websites, banning would be a limp threat. However, Facebook has an unusual amount of power - for some users, the site may be the primary way that they keep in touch with family and friends, and could even be important to a person's career. There is no ready replacement for this. Unlike email, a person can't just switch to another provider and have a similar experience.

    Facebook is being a bully here and trying to make Matt Kruze fear what he will lose if he continues development of this free browser extension. His development hobby has nothing to do with his personal, social use of Facebook. It's an irresponsible, dickish use of the power that Facebook derives from their unique market position.

  21. Re:simple reason by tompaulco · · Score: 2

    Facebook's TOS and developer EULA states (in layman's terms) that you can't make any changes to how the site is presented to the user.
    But this is a browser extension, it wouldn't affect how somebody else views your page, just you. Or am I missing something?
    So I guess Microsoft, Google, Firefox et. al. would be in violation of the TOS right off the bat, because without a browser it doesn't render at all, but with one of those, it renders differently than nothing at all, and, I am guessing, all slightly different from each other.

    --
    If you are not allowed to question your government then the government has answered your question.
  22. Re:I know how to get the best out of Facebook by vux984 · · Score: 2

    Some of my friends don't check their e-mail more than once every few weeks and don't sign in to any instant messenger often,

    And they don't have phones? Wherein you text them, or even call them when you want to talk to them?

    If something else had quite the communications potential for reaching a long list of friends quickly,

    Anyone who prioritizes being able to send a long list of people a message that highly isn't likely to be sending messages I need to read.

    And If you wanted to invite me to a party and we're such good friends yet it doesn't even merit a text message or a phone call...well I've got better things to do.

    Its usefulness depends on your own circle of friends.

    If you need facebook to be able to talk to your friends, then you need new friends.

    Yes, yes, some guy now always pipes up about how facebook lets him keep in touch with some cousin half way around the world who doesn't apparently know how to use any technology except facebook, and further - he or she doesn't care enough about remaining in contact with YOU to lift a finger to make any sort of effort beyond passively catching your messages you leave them on facebook, and if you couldn't reach them on facebook you'd lose contact with them.

    I'd let them go... if I'm that unimportant to the other person... why would I make staying in touch that important to me?

  23. Re:simple reason by Zargg · · Score: 4, Insightful

    This is just a browser extension that isn't using any Facebook APIs though, so it is not bound by the Facebook TOS and dev EULA.

  24. Re:simple reason by Joce640k · · Score: 2

    you can post Facebook comments with line breaks you control with your "Enter" key

    What's wrong with SHIFT+ENTER...?

    --
    No sig today...
  25. Re:simple reason by znrt · · Score: 2

    Facebook's TOS and developer EULA states (in layman's terms) that you can't make any changes to how the site is presented to the user.

    since facebook has absolutely no say in what some user can or can't run on his own computer while using facebook, this part of the TOS is not only remarkably moronic but simply moot. you people really take this bs seriously?

    thanks for the gossip, anyway. i still don't give a shit.

  26. Re:simple reason by Fjandr · · Score: 4, Informative

    Because "Enter" is used everywhere else to create a line break in a text box.