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OCZ May Be On Its Last Legs

itwbennett writes "OCZ, one of the first commercial solid-state drive (SSD) makers has been blaming a shortage of NAND for its woes for some time now, but things have taken a precipitous turn for the worse: 'For its second fiscal quarter ended August 31, 2013, revenue was $33.5 million, a huge drop compared to revenue of $55.3 million for the first quarter of 2013 and revenue of $88.6 million for the second quarter of 2012. The net loss for this quarter was massive, $26 million, a doubling of the $13.1 million loss in the same quarter last year.' The company has burned through cash, its stock collapsed, and now so have sales. Meanwhile, other SSD makers are doing well. So what is happening here?"

35 of 292 comments (clear)

  1. Tiniest violin by stonecypher · · Score: 5, Insightful

    They burned too many customers with "enterprise" devices that'd fail almost immediately, then treating the customers like shit when they did.

    They bet too heavily on high performance, while not maintaining the kind of behavior that would bring back the customers who want devices like that.

    The reason Dell and HP can get away with burning customers is simple: there's always another person who needs a cheap laptop.

    Not many people need a new PCIe SSD.

    Good riddance.

    --
    StoneCypher is Full of BS
    1. Re:Tiniest violin by Anonymous Coward · · Score: 4, Informative

      True story:

      I bought a 240 GB Vertex 3 back in 2011 at a considerable expense... I put it in my laptop and immediately, my laptop would crash (BSOD) every 20 minutes, continuously. See http://en.wikipedia.org/wiki/SandForce#Issues

      I attempted to contact OCZ but their phone support directed me to an online forum. There, they said it was a known problem with laptops' powersaving mode, and to flash it. I said, ok, where's the flashing program for windows? The tech said (via a post) that there was no flashing utility for windows. I would have to use Linux. I said that I couldn't just wipe my hard drive and install linux, and the guy laughed at me and told me to buy another hard drive.

      So I did. I went to a competitor, left a horrible review of my experience on Amazon, and never used OCZ again. http://www.amazon.com/review/R1GYKQFNH227GT/ref=cm_cr_rdp_perm

    2. Re:Tiniest violin by dc29A · · Score: 5, Informative

      They also replaced the 34nm Vertex 2 drives with 25nm drives, lowering speed and space without changing the model number. They are scum.

    3. Re:Tiniest violin by jones_supa · · Score: 5, Informative

      The tech said (via a post) that there was no flashing utility for windows. I would have to use Linux. I said that I couldn't just wipe my hard drive and install linux, and the guy laughed at me and told me to buy another hard drive.

      Intel did the right thing and deployed their SSD upgrade software as a bootable CD. In my opinion, this is currently the best way to distribute any kind of PC firmware. You can burn the disc from inside any operating system, and when you boot from that medium, you get a nice clean environment to update the device without a full-blown OS interfering with the process.

    4. Re:Tiniest violin by girlintraining · · Score: 3, Interesting

      They also replaced the 34nm Vertex 2 drives with 25nm drives, lowering speed and space without changing the model number. They are scum.

      Worse than scum. I hope they die in a fire. My OCZ drive has started locking up and showing bad sectors and they won't RMA it. They just say "Oh, unplug it, wait an hour, then wipe it." ... Yeah. The bad sectors disappear... until the first time the OS tries to write to those sectors. Their warranties can't even be used as toilet paper.

      They didn't "bet on higher performance", they bet on shit construction, no quality control... hell, you can't even update the firmware using the tools they provide on the website unless you plug a second drive in and install an OS on it. Now yes, many of us geeky types can install a mini-XP or Windows 7 on a flash drive and be on our merry, but really... how can you expect Joe Power Gamer to do something like that? Simple: You can't.

      It's not just the poor quality and construction of the drives that fucked them, but a complete and utter disregard for any level of customer service. No, I recant on my last statement... death by fire is too good for them. Let us create a new 'ocz' internet meme to immortalize this level of fail. >.

      --
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    5. Re:Tiniest violin by iserlohn · · Score: 4, Informative

      A lot of SSDs support SATA Aggessive Link Power Management (ie. SATA powersaving), but has stability issues when it is enabled. To fix this under Linux -

      https://access.redhat.com/site/documentation/en-US/Red_Hat_Enterprise_Linux/6/html/Power_Management_Guide/ALPM.html

      I have no idea how to disable this under Windows, but having turned off ALPM, all of my Sandforce SSDs have been rock solid. Even my Crucial M500 has problems with ALPM on max, I had to turn it down to medium to prevent it from crashing regularly and taking the filesystem with it.

    6. Re:Tiniest violin by CurryCamel · · Score: 4, Informative

      OCZ does that too: http://ocz.com/consumer/download/firmware. GP had a case of bad tech support, I guess.

    7. Re: Tiniest violin by r_jensen11 · · Score: 3, Interesting

      My favorite Dell customer support experience had to do with the floppy disk drive getting jammed. We tried pushing the eject button, but couldn't depress the button to release the floppy. Despite the fact that this was clearly a mechanical issue that should still be able to work when the drive is unplugged from the computer (and hence not have any power), the rep still insisted that we:
      1) Restart the computer & report what errors were showing up in the Add/Remove Hardware window (hint: there was no reported error)
      2) Uninstall & reinstall the drivers for said floppy drive
      3) Unplug the computer from the wall, wait n seconds, plug computer back into the wall, then repeat #1 & #2

      After going through this process, the rep concluded "Well, I don't have a clue what could possibly be wrong! I suggest you mail the drive back to us so our specialists can take a look at it and give you a replacement (which is what we immediately asked for when we finally got in contact with a person.) here is your RMA number...."

      And this was when we called their customer support for enterprises!

  2. Easy. by Dzimas · · Score: 5, Informative

    Rightly or wrongly, they earned a reputation for selling unreliable drives. Last winter I saw quite a few deals on mass market websites that featured refurbished OCZ drives at cut-rate prices -- I suspect they had a return rate that was significantly higher than the industry average.

    1. Re:Easy. by Anonymous Coward · · Score: 5, Informative

      You suspect correctly, the last stats I saw said:

      OCZ: 6%
      Industry average: 2%
      Samsung: 0.5%
      Intel: 0.3%

    2. Re:Easy. by cyberjock1980 · · Score: 4, Insightful

      If you could provide a source(even if your numbers aren't completely accurate) you would make me very happy. I have been unable to find anything that discusses reliability of different manufacturers like you just described.

      I have always sworn by Intel while friends have bought OCZ(because they were cheaper per GB) and several have had nothing but problems but others have sworn their OCZ was rock solid. On the other hand, I bought only Intels since the day the G2 series hit the market. Every single one is still in use and none of them have had any problems. In fact, I haven't had to reinstall windows as often as I've had to in the past. Not sure if its because Win7 is better than WinXP, the SSDs are more reliable than platter based disks, or both.

      But even then, I still swear by Intel every time a friend makes a recommendation, regardless of the benchmarks and the (often) slightly higher price per GB.

    3. Re:Easy. by zidium · · Score: 3, Insightful

      Oh my God! The money quote:

      With retuns of between 30 and 40%, the OCZ Petrol and Octane SATA II (the SATA IIIs are more reliable with, for example, 3.78% for the 128 GB) have unfortunately broken the record of the highest rates recorded since we started reporting on these stats. With such rates, we can justly classify such models as defective and it is shameful that such products have remained on sale in stores!

      --
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    4. Re:Easy. by Anonymous Coward · · Score: 4, Informative
  3. Of course by djupedal · · Score: 4, Insightful

    All niche market products suffer the same fate when expectations for broad market type growth are assumed.

  4. Rebates by apcullen · · Score: 5, Interesting

    They also used rebates to make their products seem $20 less expensive. There's a new rebate every week, and the rebate expires after a week. So you must file for your rebate the day you purchase, or by the time to go to collect the rebate yours will have expired.Got burned by this once. Didn't turn me into a repeat customer.

    1. Re:Rebates by evilviper · · Score: 3, Insightful

      by the time to go to collect the rebate yours will have expired.Got burned by this once. Didn't turn me into a repeat customer.

      Funny... Similar experience didn't convinced me to avoid company XYZ, but instead to completely avoid any and all mail-in rebates... The whole idea is a complete scam that is easily and frequently abused.

      --
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  5. Vertex 2 by RobHostetter · · Score: 5, Interesting

    I bought a vertex 2 when it first came out due to its incredible speed for use in a server. After a year the server slowed down to way slower than hard drives. I researched it to find out, that they built in a limiter, if you exceed the IO that will burn through the drive before the warranty ended they slowed down the drive so that it would last. This made the drive useless to me. I had to replace it with an intel drive. I will never buy another OCZ SSD.

    1. Re:Vertex 2 by edmudama · · Score: 3, Interesting

      In fairness, most vendors have this option.

      You can either choose a 3/5 year warranty, and the drive will slow itself down to guarantee it lasts.

      Or, you can choose to go by the "gas gauge" and your warranty may expire after 8 months or whatever of full-speed IO.

      When you buy server-grade drives, they usually sell you a gas gauge model.

      --
      More data, damnit!
  6. Reputation killing them by abigsmurf · · Score: 4, Interesting

    Their failure rates were abysmal. A drive failing after 6 months is appalling. A drive failing suddenly after 6 months, suddenly with zero warning is completely unacceptable. Even if you have a backup routine, that's probably going to result in days of lost work, plus the need to re-install everything on another drive whilst you RMA it.

    To add financial injury to insult, in the UK, RMA'ing an OCZ drive requires you to send it insured and recorded to the Netherlands. It cost me around £20 to send it off. I'm certainly never going to buy OCZ again. The 15% return rate for OCZ drives that failed after 1 year is unacceptable and frankly, should've been grounds for a recall.

  7. Good riddance by jettoblack · · Score: 4, Informative

    I had terrible experiences with their drives and tech support. In one instance, to solve a Windows blue screen problem, their support told us to update the firmware on the drive, which bricked it. They then refused to return/repair the drive because "firmware updates void your warranty." In another case, we needed a quick replacement on a failed drive so we requested advance replacement. They immediately charged our card MSRP (double the actual retail price), but then it took them over 30 days to actually ship the replacement.

  8. capital constraints, not supply by Bite+The+Pillow · · Score: 4, Informative

    The quote in the article blames capital constraints, and difficulty acquiring, not a shortage. They are likely buying cheaper supply with higher failure rates, creating a death spiral.
    If that is not the case, the author should kick himself in the balls repeatedly for using unrelated quotes to support a point, as I can't be arsed to dig past that stupidity.
    Non story, failing company cuts corners and fails faster.

  9. Re:Full of BS by Anonymous+Brave+Guy · · Score: 5, Interesting

    My own experience with OCZ drives is a 100% failure rate and no support to speak of.

    Far more significantly, though, my supplier's experience with them was that they saw such a high proportion of returns that they dropped the brand entirely. My anecdotal data point might have been down to bad luck, but the odds of the pattern my supplier told me about being down to luck would be tiny.

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  10. Re:Full of BS by BrokenSoldier · · Score: 4, Informative

    As a former service manager to a laptop ODM/Integrator, their RMA process sucks, and our MTBF with their devices in custom laptops was drastically lower on every model. When you are dealing with gamers and power users that want to spend 2000-3000 dollars on a laptop, the last thing you need is faulty hardware weeks out of the box AND a 2-3 week + turnaround with OEM direct RMA's.

    --
    If it's not broken, let's fix it till it is.
  11. OCZ hurt the entire SSD industry by Miamicanes · · Score: 5, Insightful

    There's an even better reason why nobody wants to sell flash to OCZ -- they've tainted the entire SSD industry so badly with their crap drives, no reputable manufacturer of flash wants to have its good name tarnished by association with them.

    A lot of OCZ's problems were self-inflicted, with Sandforce's active complicity.

    For example, Sandforce's engineers came up with an ugly, performance-killing hack that allowed the drive to avoid corruption if it were powered-down mid-write so they could officially claim that the ultracapacitor was "optional" in "cost-sensitive applications". OCZ built drives without the ultracap, then had Sandforce furnish them with firmware that DISABLED THAT SAFETY MEASURE to avoid killing their drives' write performance in benchmarks.

    Mark my words. If OCZ doesn't go bankrupt on its own accord, they're eventually going to get put out of business by a class-action lawsuit like the one that nailed HP almost 20 years ago. I'm talking about the one where HP's management intentionally ignored their engineers, and sold CD burners that didn't have enough RAM to buffer a complete track & instead depended upon Windows to feed them a steady stream of data with a degree of lockstep precision that Windows could neither promise nor reliably sustain even though their own engineers told them it couldn't work reliably, and was GUARANTEED to turn at least 5-20% of discs burned into coasters (back when a blank CD cost SEVERAL DOLLARS).

    HP's engineers DID have a way to allow the drives to be reliably used without the buffer... write the .iso file to a FAT16 volume, then boot directly into DOS from a floppy to do the burning. However, like OCZ's management (who wanted the performance of an ultracap-protected drive, without the cost of the ultracap itself), HP's management wanted a cheap drive that could burn CDs under Windows, even if it meant they had to knowingly LIE about its ability to actually DO it.

    1. Re:OCZ hurt the entire SSD industry by Miamicanes · · Score: 4, Insightful

      It didn't need 650mb, it just needed to be a lot bigger than the absurdly small buffers HP shipped with.

      Think of an assembly line at a cookie factory with a badly-designed packing mechanism that blindly assumes (and depends upon) there being a cookie every 24 inches -- centered on a white dot printed onto the belt -- without fail, and shuts down the entire assembly line if it finds a gap without a cookie.

      Now, assume the cookies get placed on the conveyor belt by one person who has a bucket of cookies in hand, seated in front of a 12-inch gap where the conveyor belt emerges from one slot, passes across an open area, and disappears into a second slot. The employee has exactly 5 seconds to grab a cookie from the bucket, and exactly 5 seconds to place the cookie on the dot on the conveyor belt before repeating. Now, suppose the employee is holding the cookie, ready to place it on the conveyor belt, and sneezes. To avoid spreading infection, he or she turns around to sneeze away from both the cookies and conveyor belt. Unfortunately, the sneeze takes 6 seconds to perform and recover from, so the dot disappears into the second slot without a cookie. If we're burning a metaphorical CD with those cookies, that sneeze has just caused a coaster.

      THAT was the fundamental problem with HP's small buffer. It depended upon having the undivided attention of Windows for frequent, short intervals of time with ZERO tolerance for distraction.

      In contrast, a larger buffer would be like an assembly line that shuffles cookies towards multiple bins. As soon as a bin is full, the flow of cookies into it gets temporarily halted (with enough room to buffer/queue a few cookies in the meantime), a new empty bag falls into place, and the queued-up cookies are allowed to fall into it immediately, then continue until the next bag is full.

      In the real world, it's ALWAYS harder to guarantee data at some precise trickle than to allow it to just gush in spurts and be buffered at the same net data rate.A lot of people think "realtime" means "fast". It doesn't. It just means "deterministic" (often, deterministically-constant). A large buffer allows you to deliver a deterministic trickle of data transmitted in a bursty, non-deterministic manner.

  12. Re:Full of BS by Anonymous Coward · · Score: 3, Funny

    Jobs himself had to tell the CEO of OCZ to cut out the crap products.

    A link would help back that statement. It would also make inroads on countering the whole "cult of Steve Jobs's personality" label that Apple users don't understand why they can't shake. Else what you stated comes out as "do you not recall the iScriptures? The LORD commanded the heathens at OCZ, but they did not obey, and thus their business was torn asunder by His divine might, and His followers celebrated the power of their rightful LORD by buying more iPhones and iPads, as is His will. This is the word of Jobs, Sosumi."

  13. Re:Full of BS by Peterus7 · · Score: 3, Informative

    Same here. OCZ has been awful as far as failure rates. I've had three of them die on me. Never again.

  14. Re:Full of BS by danomac · · Score: 4, Informative

    I've never had experience with their SSD drives. I have, however, had experience with their RAM and power supplies, and after those experiences I avoided their SSDs like the plague...

    Ditto with my local computer store, the failure rate was so high they dropped them completely. I don't think they'll even let you special order them now.

  15. Re:Full of BS by hairyfeet · · Score: 3, Informative

    Hell it don't take Steve Jobs to know OCZ is shit, just talk to any system builder. i have several gamer customers and they ALL ended up getting burned by OCZ at least once. I'd tell them "Look at the reviews, they are burning folks" but all they cared about was their rank on the boards...well they all ended up with paperweights. OCZ is a classic example of "treat customers like shit and watch them dry up".

    --
    ACs don't waste your time replying, your posts are never seen by me.
  16. Re:Avoid all brands with "4 GAMERZZZ!!11" marketin by hibiki_r · · Score: 3, Informative

    I'd not put corsair in the same bucket as the other two. Their RAM, for instance, will not spontaneously combust. The other two... yeah, you don't have to look very far to see that they have the build quality of white branded parts.

    It's a problem when you look for, say, mechanical keyboards. Even companies that used to make good stuff, like das, now have cut costs so that you are going to get more life out of a random membrane keyboard.

  17. Re:Full of BS by Unknown+Lamer · · Score: 4, Insightful

    My experience with all drives, solid state and spinning, is a 100% failure rate... eventually.

    --

    HAL 7000, fewer features than the HAL 9000, but just as homicidal!
  18. Re:Full of BS by ub3r+n3u7r4l1st · · Score: 3, Informative

    I used a handful of OCZ vertex 2's (back then it was like $3 per GB) in a couple of servers (in enterprise setting) for almost three years. Still running.

    I also own four vertex 4's in a RAID 10 setup, all four drive still running after a year.

    Either there is a incredible bad luck streak, or there is some abuse going on. The first and only SSD failure I have come across is a 120GB Intel X25-m.

  19. Re:Full of BS by Shadow+of+Eternity · · Score: 3, Insightful

    If you couldn't find a citation then maybe you shouldn't have fucking said it.

    --
    A bullet may have your name on it but splash damage is addressed "To whom it may concern."
  20. Re:Full of BS by SJester · · Score: 3, Informative

    I can back this up. I had seven OCZ drives in various customer computers during their firmware debacle. One bricked after two weeks. OCZ claimed there was nothing wrong with their drives. Then they released 2.11 firmware to fix the imaginary issue. The forums filled with complaints that it had INCREASED the number of BSODs. OCZ said they can't reproduce what we were all seeing and experiencing, but released version 2.15 IIRC which did fix the issue. However... The CS was exceptionally rude through the entire time. The firmware update could not be applied in a Windows environment, even though other vendors do manage to do this. The drive needed to be pulled and connected to a different PC as a non-boot drive and updated from there. And when I tried to do this using my old workhorse computer, the update failed. OCZ support told me that my motherboard and chipset were not compatible. (MSI P35-Neo2 FR, not an uncommon board.) The issue was rare but not rare enough, and if it bricked you lost everything, no recourse. Backups of course, but the drive was toast. So was my time. I returned all drives to Microcenter and ordered fresh stock from Newegg. OCZ can burn in hell.