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Network Scientists Discover the 'Dark Corners' of the Internet

KentuckyFC writes "Network theorists have always simulated the spread of information through the internet using the same models epidemiologists use to study the spread of disease. Now Chinese scientists say this isn't quite right--it's easy to infect everybody you meet with a disease but it's much harder to inform all your contacts of a particular piece of information. So they've redone the conventional network simulations assuming that people only ever transmit messages to a certain fraction of their friends. And their results throw up a surprise. In these models, there are always individuals or clusters of individuals who are unreachable. These people never receive the information and make up a kind of underclass who eke out an information-poor existence in a few dark corners of the network. That has implications for organizations aiming to spread ideas who will have to think more carefully about how to reach people in these dark corners. That includes marketers and advertisers hoping to sell products and services but also agencies hoping to spread different kinds of messages such as safety-related information. It also raises the interesting prospect of individuals seeking out the dark corners of the internet, perhaps to preserve their privacy or perhaps for more nefarious reasons."

18 of 99 comments (clear)

  1. In other news... by Megane · · Score: 4, Funny

    Network scientists don't get around much.

    --
    #naabhaprzrag, #sverubfr-000, #agi-fcbafberq, negvpyr[pynff*=' negvpyr-ary-'] { qvfcynl: abar !vzcbegnag; }
  2. what? by xevioso · · Score: 4, Funny

    I don't really understand what they mean. Are they implying that there are entire pygmy tribes somewhere that spend their entire day on IRC? That somewhere there's a bunch of Tunisian goat-herders that only get their news through Usenet?

    If this is the case, who cares, and why?

    1. Re:what? by Nutria · · Score: 3, Funny

      Are they implying that there are entire pygmy tribes somewhere that spend their entire day on IRC?

      Kinda.

      if this is the case, who cares, and why?

      Didn't even read the whole summary?

      --
      "I don't know, therefore Aliens" Wafflebox1
    2. Re:what? by Anonymous Coward · · Score: 2, Funny

      They're saying that some people are running ad-blockers and that's totally unacceptable.

    3. Re:what? by sexconker · · Score: 2

      Because small fringe groups tend to have extremely focused views, views that sometimes catch on to the mainstream for good or ill

      For example: right now there is a small group of genderqueer video gamers screaming bloody murder about Ace Attorney 5, I fully expect that in a few days it will be all over video game sites, tumblr, twitter, forums etc as the latest form of gender stereotype/oppression blah blah blah

      Right? Wrong? It doesn't matter, it's angry and loud and coming from a tight knit group of people who have their own set of morals (and in some cases logic) and that opinion will spread across social media like a rash, a company like CAPCOM isn't prepared to fight that PR nightmare, but it's already boiling over in dark corners their marketing department can't even imagine.

      What in the hells could they have against AA5?
      I'm pretty sick of these groups intentionally trying to start shit over various slights they perceive in the video game industry (these ALWAYS turn out to be nothing, less than nothing, and outright made up).

    4. Re:what? by wbr1 · · Score: 2

      Join #clickclickwhistle on effnet

      --
      Silence is a state of mime.
  3. It doesn't reach us by nospam007 · · Score: 4, Funny

    Because we have our own asocial networks.

  4. Malcolm Gladwell by paj1234 · · Score: 2

    Perhaps Malcolm Gladwell had better update his book, "The Tipping Point". It's about how fads, crazes and fashions take off. In the book, he doesn't mention people who remain impervious to such things. They are indeed an interesting group.

  5. 4Chan by Archangel+Michael · · Score: 2

    I thought they were talking about 4Chan. Imagine my surprise they weren't.

    --
    Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
  6. Not internet by Dan+East · · Score: 4, Informative

    First of all, by "internet" they mean social networks like Facebook and Twitter and the interpersonal communication between people. Second, they have created a simulation, but it's not clear how it actually correlates to the real world. The key thing is they have the concept of "exhausting" sources, so once a person has communicated something, they won't receive or communicate that information again. Obviously that's not the case in the real world, because some people are more interested in certain pieces of information and will continue propagating them much longer than others, potentially seeding enough to compensate for the "exhaustion" of other average users.

    Further, social networks all have a backlog where previous posts can be viewed (particularly true with FB), thus a person still "transmits" a given piece of information indefinitely as other people view their wall going back far in time. Thus it is always possible for a "dark corner" of the "internet" to always catch up by seeing a piece of information in that way instead of only real-time.

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    Better known as 318230.
    1. Re:Not internet by Samantha+Wright · · Score: 2

      Congratulations, you've discovered the problem with reading non-physics headlines from Arxiv: an unbelievably vast mishmash of nonsensical assumptions that prohibit publication in any peer-reviewed journal. Solution: avoid doing it at all costs.

      --
      Bio questions? Ask me to start a Q&A journal. Computer analogies available for most topics!
    2. Re:Not internet by Em+Adespoton · · Score: 2

      First of all, by "internet" they mean social networks like Facebook and Twitter and the interpersonal communication between people. Second, they have created a simulation, but it's not clear how it actually correlates to the real world. The key thing is they have the concept of "exhausting" sources, so once a person has communicated something, they won't receive or communicate that information again. Obviously that's not the case in the real world, because some people are more interested in certain pieces of information and will continue propagating them much longer than others, potentially seeding enough to compensate for the "exhaustion" of other average users.

      Further, social networks all have a backlog where previous posts can be viewed (particularly true with FB), thus a person still "transmits" a given piece of information indefinitely as other people view their wall going back far in time. Thus it is always possible for a "dark corner" of the "internet" to always catch up by seeing a piece of information in that way instead of only real-time.

      I like your theory better than theirs... use Bittorrent as a model for social networks. This will reflect reality much better, including "information decay" and "not getting the whole story" as well as information poisoning and all the rest.

      I like it!

    3. Re:Not internet by HtR · · Score: 2

      So, because I haven't logged into my Facebook account for 4 years, TFA says I'm "uninformed" and part of the "information-poor underclass"?

      Funny - I was actually avoiding Facebook and Twitter because I prefer information, as opposed to, you know, gossip, cat pictures, and what my acquaintances are having for lunch.

      Now I know better. Thanks, Network Scientists!

      --
      Have you tried turning it off and on again?
  7. Someone should probably explain this to them by Dunbal · · Score: 2

    WWW != internet. It is merely a sub-set.

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    Seven puppies were harmed during the making of this post.
  8. Right by RedHackTea · · Score: 2

    Some people don't want to be marketed or advertised at, so they avoid these gateways. Maybe you should be a kind asshole and not find a way to these "dark corners."

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    The G
  9. Re:Rural Backwaters by SeaFox · · Score: 3, Insightful

    Places where education is more about athletics than academics and knowledge is substituted with opinion.

    So... the vast majority of the United States?

  10. Clarification by briancox2 · · Score: 2

    "It also raises the interesting prospect of individuals seeking out the dark corners of the internet, perhaps to preserve their privacy or perhaps for more nefarious reasons."

    Nefarious reasons is always a subcategory of 'to preserve their privacy'. But more and more it is a small subsection as interest in privacy grows.

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    We should learn what we need to know about issues, before we decide what we need to feel about them.
  11. Re:Wrong by Krishnoid · · Score: 2
    "Utility is when you have one telephone, luxury is when you have two, opulence is when you have three—and paradise is when you have none."

    Doug Larson