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Facebook Testing Screen-Tracking Software For Users

cagraham writes "Facebook is currently testing software that would track user's cursor movements, as well as monitor how often a user's newsfeed was visible on their mobile phone, according to the Wall Street Journal. The additional data from such tracking would potentially let Facebook raise their ad prices, as they could deliver even more information about user's on-site behavior to advertisers, such as how long users hovered over specific ads. In order to analyze the extra data, Facebook will utilize a custom version of Hadoop."

15 of 115 comments (clear)

  1. The product... by mythosaz · · Score: 5, Informative

    Remember folks, you're not the customer, you're the product.

    1. Re:The product... by kilfarsnar · · Score: 3

      Remember folks, you're not the customer, you're the product.

      No kidding. Facebook: not even once.

      --
      "What the American public doesn't know is what makes them the American public." -Ray Zalinsky (Tommy Boy)
    2. Re:The product... by TheCarp · · Score: 5, Interesting

      This is exactly why I have taken the attitude I have: If I am the product then I will make sure they get what they paid for!

      I mostly ignore the ads, but I look for the ones I "like", and by "like" I mean the ones that annoy me, or make me feel like they are dishonest or even just, giving out a messgage that I dislike. Then.... I comment on them.

      The beauty of this? I hover over them... a lot, I click on them a lot, then I spew out trollish comments intended to convince people other than what the advertisement was shooting for. The beauty of this is,....it brings me more of the same kinds of ad, so I can take my hobby forward to the next round!

      The "criminal justice schools" ads are the best, especially since they never remove comments or block anyone. The MA state lottory tried advertising to me, and they actually removed my comments and blocked me. Apparently they don't like being told that they lie about the odds (if a casino offers me a bet, pays that bet and taxes out taxes for the state, thats one thing... when the state does it themselves, they are actually fraudulently stating the payout, and thus the pot odds) or that even if they didn't their odds of wining are abysmal.

      --
      "I opened my eyes, and everything went dark again"
    3. Re:The product... by Anonymous Coward · · Score: 5, Insightful

      Fuckerberg should just go jump off a cliff without a parachute. The world will be much better off.

      Uh, sorry, but I find far more blame in the 100 million users lining Fuckerberg's pockets. The world would be much better off without mass ignorance. Fuckerberg just created a tool. Ignorance towards privacy and security ensured its survival.

      Learn to put blame where it belongs, and recognize what truly made him rich.

    4. Re:The product... by IndustrialComplex · · Score: 2

      So you are doing a bit of work for them to give them more of your information so that they can more effectively convince you to part with your money.

      I mean, my hobbies cost me money too, but you've got a bit of a strange one there.

      --
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    5. Re:The product... by Mitchell314 · · Score: 2

      It's their privacy and data to work with, not yours. Get off your high horse.

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      I read TFA and all I got was this lousy cookie
  2. Wonder if this will be used to ferret out adblock. by Anonymous Coward · · Score: 3, Interesting

    Wonder how long it will be until FB accounts start getting banned because users use AdBlock with this techology...

    3...2..

  3. cursor movement by Anonymous Coward · · Score: 2, Funny

    I have no problem with them tracking the cursor movement on my mobile phone.

  4. And this is why we block adverts by Anonymous Coward · · Score: 4, Insightful

    And this is why we block adverts.

    I felt bad at first blocking adverts so I didn't do it.
    But then websites abused that over and over.
    A few text adverts ok, that's just about acceptable.
    Just when pages have multiple graphic or even video adverts that's not.
    And when they start profiling and tracking you then that's simply abuse.

    I now agressively block advertising and tracking on every website I can.
    And it's because they didn;'t know when to stop.

  5. Imagine if you will... by TheCastro1689 · · Score: 5, Insightful

    a world where once you leave your local shopping store a man follows you around all day, recording where you go, what you look at, what you buy, the music you listen to, the tv shows you watch, which commercials you pay attention to, which ones you don't. There's no law against this, and if you tell him to leave you alone he ignores you. You file an opt out form and he still follows you, but now he hides in the bushes. This is what is happening, but to all of your online life. Thanks for reading.

  6. Re:Wonder if this will be used to ferret out adblo by Piata · · Score: 2

    How would you separate the people using adblock from the people that have no interest in ads and routinely avoid them?

    I don't think there's been an ad on Facebook that I've desired to click on. For a company that stripe mines user data as their core business, they seem terrible at advertising (or at least advertising to me).

  7. Stop Complaining if you have a FB Account by EMG+at+MU · · Score: 2, Informative

    FaceBook asked the world to raise your hand if you are ok with them using all of your information and habits to get you to click on ads, and every FB account was a hand raised. Even if you only use it to "stay in touch with family and close friends", "I never click ads", "I run AdBlockPlus" ect... You are a number they use to get more money.

  8. Progress! by Krishnoid · · Score: 3, Insightful

    So ... we'll be moving from click-fraud to hover-fraud?

  9. Spotify has its own auth by tepples · · Score: 2

    Spotify now has its own authentication in parallel with Facebook authentication. And in what geographic area or industry, other than perhaps social marketing, do absolutely all employers require that one's Facebook account not be left blank on the job application?

    1. Re:Spotify has its own auth by Arker · · Score: 2

      I have had employers ask for a facebook login. I have never had one question me when I answer 'lolno'.

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