Amazon Offers Cut of Ebook Sales To Book Stores Selling Kindle
nk497 writes with this excerpt from PC Pro "Amazon plans to give independent booksellers 10% of the takings from ebooks bought on Kindles they sell, the online giant has revealed. The new Amazon Source program aims to encourage independent bookstores and small retailers to sell Kindle readers by offering commission for the first two years of the device's life. As an alternative to the 10% kickback from book sales, retailers opting into the Amazon Source program can choose instead to receive a larger discount up front when buying the devices for resale."
Sell this device now and get a cut for immediate gain. Watch as devices sold slowly render your main business dead, and only have residual income after that.
Silence is a state of mime.
First one -- two months. Second one -- eight months so far. Learn not to leave it laying on seating areas and it will last longer. ;^)
Exactly ... isn't this basically "we're going put you out of business anyway, but here's a little cash if you help us do it." ?
Book stores don't sell every book that's available on Kindle (you'd need a big store to sell >1,000,000 different books). People who buy books on Kindle may well prefer buying paper books at their local book store when they are available there, so they don't have to wait for Amazon to deliver.
So, while it's not an obvious win for the stores, there are potential benefits.
I don't understand why the new model for local book stores is not clear to everyone. It is this; local bookstores are essentially places to browse books to see what you want, then thy can earn money either of direct sales from the location (which is very much going to happen in the cases of gifts) or from affiliate revenue.
Gifts alone are not enough revenue to cut it; buying a Kindle from your local affiliate is a whole new stream of revenue that is likely enough to keep a store afloat. All the store has to do is figure out a way to entice people to buy Kindle's from the store and they get two-three years of recurring revenue as the owner buys books even if they never return to the store!
Book stores would also be smart to place QR stickers on each book that provided an affiliate link to purchase the book on Amazon.
"There is more worth loving than we have strength to love." - Brian Jay Stanley