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British Operator EE Offers £8 Million Petabyte 4G Data Bundle

Posted by Unknown on from the just-in-case dept.

judgecorp writes "British mobile operator EE is offering a massive 1 Petabyte data bundle to businesses spread across multiple phones,.It's more than a gimmick to promote the 4G data service — it's aimed at heavy data users such as media companies who use data networks to upload content. This deal charges £8 per gigabyte, which is less than half the cost of the satellite uplinks they currently use. So the £8 million cost of this package might even result in savings for some organizations."

32 of 53 comments (clear)

  1. expensive by Xicor · · Score: 1

    ... thats 8M euros for the petabyte...

    1. Re:expensive by Rosyna · · Score: 3, Insightful

      It's expensive for even the most evil carrier in the world, AT&T, which only charges $10/gb. And that's without any kind of bulk data rate discount.

    2. Re:expensive by gl4ss · · Score: 1

      ...but in euro generally you can get ten bucks a month plans for all you can use dataplans( I used to torrent on a _prepaid_ for a while... I think the speed was capped to 3mbit/s though, but I did transfer tens of gigs per month).

      8 million is a pretty expensive proposition in that regard, especially since they would still need to have the satellite links as backup(I'd reckon they would wish to cover overcrowded areas).

      --
      world was created 5 seconds before this post as it is.
    3. Re:expensive by Rosyna · · Score: 1

      ...but in euro generally you can get ten bucks a month plans for all you can use data plans I think the speed was capped to 3mbit/s though

      I'm sorry but a 3Mbit/s capped connection is a not something I'd consider "all I can use".

    4. Re:expensive by FlyHelicopters · · Score: 3, Interesting
      While that is probably true, that 10 EUR a month is probably licensed for consumer use, not business use. It probably also comes with no SLA (service level agreements). It is quite possible that for this money, they will provide unlimited bandwidth (no data rate caps) and perhaps preferred transmission during heavy use times (if that is legal there, I'm in the USA).

      For a business, part of what you get for the money is service and the ability to hold the company's feet to the fire. For 10 EUR a month, you more or less have no power, for 8 Million EUR, you would have some sway.

      Keep in mind that if media companies could really use those 10 EUR plans, they would, they pay for the sat uplinks for a reason.

    5. Re:expensive by CaptQuark · · Score: 1

      Actually, it's 8M Pounds for the Petabyte...

      ~~

    6. Re:expensive by wvmarle · · Score: 1

      Note that this is primarily targeting companies needing UPLOAD capacity. Where normal consumers use download mostly.

      I wonder what the transfer rates are in this bundle.

    7. Re:expensive by mr.gson · · Score: 1

      Here's a rough comparison of the price to a variety of other offerings: http://www.araneus.fi/bwcost/?highlight=71

    8. Re:expensive by gravis777 · · Score: 2

      At $10 a gb, that would still cost $10 million for a petabyte.

      I don't think people quite understand how much data a petabyte is. I see some 4TB drives on Amazon running around $300 each (consumer grade drives - go with me on this). How long does it take the average user to fill up 4TB with stuff they are pulling over the internet? Many ISPs cap you at 200 gig of data a month, some are lower, so 20 months if you were capping out your bandwidth cap every month to fill one of these drives. A Petabyte is 250 of these drives.

      Even for corporations, a Petabyte is a considerable amount of data, unless you are someone like Google or Netflix or something. A non-profit I volunteer at has a considerable amount of HD video we toss around to the different campuses over a fiber network, and the video we generate from an event can easily be over a terabyte as we archive each camera. it wouldn't surprise me that between simulcasting and moving files around if we don't hit 20 terabytes of data a week - on a LANDLINE FIBER network. That would take us a year to hit a Petabyte.

      This carrier is offering a Petabyte of data on a MOBILE network. That is a considerable amount of data, especially considering its 4G - I doubt a hundred users using 4G to constntly stream HD or even UHD video could even come close to, say, 50 terabytes a month. Shoot, on 4G, if a single user is constantly maxing out his bandwidth, they might hit 400-500 gig a month.

      A petabyte of 4G data is a considerable amount of data, and is going to take a LONG time, even with hundreds of users, to hit this cap. I truthfully only seeing a plan like this being useful to people like BBC (since its in Britain) with field reporters piping in reports back to the home office, and this would be considerably cheaper than launching a satelite and considerably easier and cheaper to send out a reporter with a camera and 4g hotspot as opposed to a newsvan with a satelite truck or antenna truck. The cost savings would be huge.

      Also if they are spreading this data across multiple 4G devices, this may be a cost savings for connecting remote users and offices in rural areas. I mean, think if you had a company with 1000 offices in rural areas (sounds a bit much for a country the size of Britain, but its an arbitrary number) that needed constant access to data and apps at corporate's data center - then think about the cost of running fiber, T1s or whatever out to them - as they are rural it is going to be incredibly expensive for each branch.

      8 Million GBP may sound like a ton of money, but they are offering a ton of data in exchange. This may be very attractive to a few large corporations with tons of users using mobile data, corporations with tons of field users or rural offices, and news agencies.

      My big question is if EE is going to use these fees to help them build up their network. I am not sure how efficient EE is, but if they sale a few of these packages, I am sure that those users will be expecting exceptional service, and if you get a few of those users all clustered together in a place like London, you are going to have a pretty congested network, and if I am outside of London, I better hope I am in a 4G coverage area. So if I am any of the customers I have mentioned above, than I am hoping that EE would be using this to help finance the building out of their network infastructure.

    9. Re:expensive by therealobsideus · · Score: 1

      Um, I worked for a Fortune 200 (telecommunications industry) and my team alone would generate over 5 petabytes of data every month and a half, give or take a few weeks. Mind you, my 'team' consisted of several hundred people, but we were a huge organization with over 40,000 direct workers and 39,000 contract workers. This type of organization is what this plan is aimed for....

    10. Re:expensive by Xicor · · Score: 1

      except thats not how internet works... your usage spikes when loading something and goes down to zero when not. if i want to watch a movie, id rather it buffer super fast at the beginning and then be done than have it take 6 hrs to buffer.

    11. Re:expensive by im_thatoneguy · · Score: 1

      Also keep in mind it's one thing to have a customer use 10GB. It's quite another to use petabytes of data. There aren't necessarily economies of scale if you have to support an intensive user like that. I know we hammer our ISP at work way harder than most users since we're a media company. We don't pay more, but we would have to if we needed more than our ISP provides and I wouldn't be surprised to be charged a premium for a niche usage metric.

    12. Re:expensive by gravis777 · · Score: 1

      Yes, but were you using a 4G network?

  2. Better summery: by Anonymous Coward · · Score: 1

    "EE is offering bundles of 50TB, 100TB, 200TB, 500TB and 1PB, with each gigabyte costing £8 per GB." && "The operator is targeting data intensive industries such as broadcasting, which traditionally rely on satellite uplinks" && "According to EE, satellite uplinks cost £20 per gigabyte and must be booked in advance"

  3. Another antiquated space-based by Anonymous Coward · · Score: 1

    technology rendered obsolete by advances in technology. The space-based future envisioned in the '60s sure looks more and more quaint every day.

    1. Re:Another antiquated space-based by Joining+Yet+Again · · Score: 1

      It was a good troll, but have you ever actually tried to use a mobile 'phone for anything mission critical? And "4G" is mostly marketing hype, providing significant speed improvements only if no more than about three people in the area are saturating their connections at once, and a horrible recipe for RFI.

      Give me satellite any day. If my dish can see it, I can transmit to it. And if I can transmit to it, I get the capacity I am expecting.

      Also my 4G plan, for business and home use, costs £8 for 5GB. Yes, I negotiated it. Yes, fuck you EE.

  4. Do The Right Thing by Anonymous Coward · · Score: 1

    Charge exactly as much as competitors (or even your corporation), charges for the cheapest plan.

    If they do this, and spread the word well, they will see profit.

    Regardless, today, this is a service that should be provided for free. We, at least in the USA, still charge for phone usage, ignoring the fact that phone accessibility is a literal necessity of modern life.

    Please let this capitalization of necessary resources cease.

  5. 12.80 US Dollar pre GB is high by Joe_Dragon · · Score: 1

    on most systems it's like $10-15 for going over your plan base pack and I think if your buying a big corporate plan the rate is a lot lower then that.

  6. £8 / GB is horrible! by Dahamma · · Score: 1

    So, that's about $13 / GB. AT&T (ie. the global rip off artist of the century) basically charges $10 / GB to inividuals. So, EE can't do any better than a 30% premium over that for a $13M contract!? How is this in any way interesting?

  7. Lacklustre service by Anonymous Coward · · Score: 2, Interesting

    EE and their subsidiaries are the most complained about telecommunications company in the United Kingdom, according to the regulator Ofcom. They may want to rethink their target market for this service too.

  8. Re:for that you could buy some backhaul... by davester666 · · Score: 1

    GHCQ will take two of these...monthly.

    --
    Sleep your way to a whiter smile...date a dentist!
  9. Re:for that you could buy some backhaul... by sumdumass · · Score: 2

    I don't think fibre would cover the situations these are being targeted for. It is more of a mobile environment where a hardline connection isn't available. Imagine a news truck editing some interview feed and shooting it back to the station to air on the news in 10 minutes or so. Imagine an engineering firm sending an inspector to a remote location to see the progress of a project or potential damage so preparation can be made for repairs earlier and he sends video feeds back in real time so the firm can assess other areas to look into.

    These are functions that a satellite link has typically been used for that a wireless plan might save some cash on. These are also functions where a fiber connect may not be available or was disabled somehow (building fire, natural disaster, vandalism and many other reasons).

  10. Re:£8 / GB is horrible!^H^H^H^H cheap by mathew42 · · Score: 1

    So, that's about $13 / GB. AT&T (ie. the global rip off artist of the century) basically charges $10 / GB to inividuals.

    Cheap by Australian standards. Telstra charge $25 for 1GB, with excess data at 10c/MB or $40 with no excess data charges. You can pay $95 for 15GB with same excess data 10c/MB excess data charge. The prepaid option is even worse $20 for 250MB up to $180 for 12GB.

    amaysim's $9.90 for 1GB or $29.90 for 4GB is about as cheap as it gets in Australia.

  11. 4G coverage by dutchwhizzman · · Score: 1

    As if anyone can get 4G coverage long enough to actually put data over it at any interesting rates. You'd have to search for a location where your signal is strong enough so much, that you could just as well be looking for a wifi uplink that will cost nothing more than a cup of coffee at a starbucks or equivalent.

    --
    I was promised a flying car. Where is my flying car?
    1. Re:4G coverage by Bert64 · · Score: 1

      Most public wifi is hanging off the end of a DSL line and has really poor upstream, you wouldn't want to be using that to upload large files.

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  12. Re:typical by ebno-10db · · Score: 1

    Perfect if all your users happen to be in the middle of major metropolitan cities. Useless if you live in suburbs or any other place

    Which suburbs? I don't know about the UK, but here in the NYC suburbs (Long Island) we get 4G data no problem.

  13. Re:Stupidly expensive by TheRaven64 · · Score: 1

    I recently switched to 3 for their 3-2-1 plan (pay as you go, 3p/min for calls, 2p/text, 1p/MB of data, with 150MB free [expires after a month] when you top up). I've actually started using the data facilities on my phone while mobile since then. I used to only use it when I was near WiFi, because most of the stuff I'd want to do while mobile is only 1-2MB and my previous carrier had a flat rate per day for data up to a cap. Now, using 2MB of data is only 2p, which is expensive in comparison to doing it at home, but not enough money to actually care about, even if I did it every day.

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    I am TheRaven on Soylent News
  14. Sign me up! by wonkey_monkey · · Score: 2

    British Operator EE Offers £8 Million Petabyte 4G Data Bundle

    £8 for a million petabytes? I'll take two.

    --
    systemd is Roko's Basilisk.
    1. Re:Sign me up! by fisted · · Score: 1

      came here to say that.

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  15. Re:£8 / GB is horrible!^H^H^H^H cheap by fisted · · Score: 1

    horricheap?

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    CLI paste? paste.pr0.tips!
  16. EE shutting down cell towers by kinarduk · · Score: 1

    Since the merger of Orange and T-Mobile, EE have been cost cutting by shutting down cell towers with overlaps. This sounds reasonable, but it's having a huge effect on signal strength and quality. Initially they denied there was a problem, now they can't hide the fact the service is suffering. So if you're a business with £8 million in your pocket, make sure you do your due diligence and check coverage in your area! Remember what you check now might not be there when you want to use it, as EE are still decommissioning towers!

  17. Re:£8 / GB is horrible!^H^H^H^H cheap by Dahamma · · Score: 1

    Yeah, but Australia is notorious for *horrible* Internet prices.

    And even you are saying 15GB is $95, which is just over $6 / GB. *That* is the sort of volume discount I'm talking about. So you'd think buying 1 PB of data would give an even *better* one. Since it clearly didn't, this article is fairly pointless...