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Sears To Convert Old Auto Centers Into National Chain of Data Centers
1sockchuck writes "Sears plans to convert dozens of Sears Auto Center stores into a national chain of server farms, saying it wants to be "the McDonald's or Starbucks of data centers." The strategy is an evolution of Sears Holdings' previously announced plan to turn old Sears and Kmart stores into IT centers. Instead, it will focus on the more than 700 Sears Auto Centers, which include many stand-alone cement buildings on mall perimeters. Ubiquity Critical Environments, the data center arm of Sears, will team with Schneider Electric to turn these sites into data centers. They'll use repeatable modular designs to add power and cooling infrastructure, targeting at least 23 smaller cities where there currently aren't many options for IT outsourcing."
I think it's commendable that Sears is trying something new instead of trying to sue its way out of irrelevancy. Whether or not it will work remains to be seen, though...
"We at Sears hold substantial real estate with high retail value. So we're going to turn it into something that is best located where nobody else wants to go, since that's where taxes and traffic are lowest."
Wait, what?
"You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
They only take Discover though.
I used to buy a lot of stuff from Sears. My shed and garage look like an advertisement for Craftsman. Sadly Even their tools have dipped in quality since being bought out by KMart. I know a few people who were pissed that they received a "made in China" replacement tool for one that was "made in the USA". I'm not as hung up on that. But when the original tool lasted for several decades and the replacement a few months, there's a problem.
The stores were dirty and disorganized the last time I was in one, which hasn't been for several months. In my area they also started closing at 7:00 or 8:00 pm, which has caused them to lose my business on several occasions. I'm not sure why anyone would trust their data in a place that they will never see when they can't even make the public areas of the store presentable. It's kind of sad to watch them die a slow death.
"Most of their internal systems are still green-screens
and that's bad..why?
Have a system that's custom, specific, easy to enter data, and doesn't change is a good thin for data entry.
The Kruger Dunning explains most post on
You need three things to set up a server farm (apart from the servers and people to manage it..)
1. A Building with lots of floor space.... Yea, An ex-auto repair building could do for that. Check..
2. Connectivity to the internet... Uh, going to have to spend money on that one.. NO check..
3. Electrical power, backup power, cooling, security infrastructure? Uh on, we don't have that either... No Check... But you'd have to spend money of all this anyway.
I don't think this will work out all that well for them. All they have is floor space that is likely pretty expensive if it is located near any major retail but it will be fixed in size. They won't be building new buildings here or expanding by adding more stories. They won't be saving any money doing the conversion from auto repair stalls to server racks because they'd have to do that anyplace else they wanted to set this up. What's going to kill them is the network infrastructure, unless they don't care about reliability and have SLA's for their service that matches. Getting redundant high bandwidth links to these buildings could be expensive, if they are not already near high speed network connections. Comparing their costs to their competitors, I just don't see this working out. Their competition will be working on much larger facilities, located much closer to network infrastructure with lower cost structures and less limitations on their building sizes. Sears may be getting the building for free, but their other setup and operating costs will be higher.
About the only way this is going to pay, even marginally, is if they can use their unique locations to provide points of presence for services like Netflix or Amazon video to cache content locally or something along those lines. Other than that, I just don't see this working out.
"File to fit, pound to insert, paint to match" - Aircraft Maintenance 101
Or have malls been giving sweet deals to the big end cap stores?
Many mall owners are desperate. No new enclosed mall has been built in the US in the last ten years. (American Dream Meadowlands in New Jersey doesn't count; after two bankruptcies and a roof collapse, they're "on hold".) There are hundreds of dead malls in the US. If you have a use for mall-type space that doesn't have to be near customers, there's plenty of space available.
Recently decided to buy something from Sears mail order.
It was a total disaster. First, their web site wouldn't take my correct address leading to a 6AM call from the East coast warehouse to sort out the address. They then shipped a cheaper substitute part (different part number) and insisted it was just fine. Wouldn't take a return or ship a replacement. Finally protested the charge to my credit card and got a refund.
Never again.
Ironic that Sears can't even do mail order right these days.
I don't read your sig. Why are you reading mine?
No, it's stupid. But here's what they should do: spin them off into 501(c) 3's and turn them into solar-based (and other) charging stations for electric autos. Use this to start a new brand. Gently and carefully test and enter the brand into your e-stores. Oh why is it stupid? I'm not sure. Probably better to turn those sites into Dr. Clinics, or blood-test labs. Get away from work to go to the Dr. and go shop!
In some ways I think data centers have gotten out of hand and created a market for less intensive, more retail-friendly versions.
I get that there's definitely a need for all the security and triple-redundancy that high end data centers provide. But I also think there's definitely a market for a less complex version that maybe doesn't have the kinds of security or redundancy that big operations have. Not zero redundancy or zero security, but a less involved version -- maybe less peering, less security, one generator instead of two, etc.
I work in SMB consulting and there's a certain number of clients who host their own systems in house but could benefit from putting them in a data center, but who don't quite want to pay the costs asociated with the standard model of data center. What they need is a rack with reliable power and cooling and better internet connectivity than they can get from a DSL line + Cable.
A "retail" data center might let them get their toes in the water and solve some short term problems without having to cross the Rubicon into "big time" datacenter use.
The most apt comparison I can make is Snap Fitness vs. Lifetime Fitness. Lifetime has more and better equipment, trainers, a pool, tennis, etc. But some people just want to lift weights and run on a treadmill.