Microsoft May Finally Put Windows RT Out To Pasture

onyxruby writes "Microsoft may finally be ready to put Windows RT out to pasture. After ignoring pundits, the public, and a staggering $900 writedown, the subsequent lack of sales for the second edition of the RT have finally gotten the message through. Speaking at a UBS seminar, Microsoft VP Julie Larson-Green said, 'It just didn't do everything that you expected Windows to do. So there's been a lot of talk about it should have been a rebranding. We should not have called it Windows (.DOCX). How should we have made it more differentiated? I think over time you'll see us continue to differentiate it more. We have the Windows Phone OS. We have Windows RT and we have full Windows. We're not going to have three.'"

Comments

900 bucks

[rubycodez]

wow, only $900 to write that stuff off? I would have cut them a check years ago to enable that

Re:900 bucks

[Tablizer]

wow, only $900 to write that stuff off?

The $900 was computed in Excel RT, so it must be correct.

Re:900 bucks

[spruce]

Well that explains some of the weirdness with Slashdot. Not only do they customize posts for each subdomain, they actually tailor each post for each user. Also they're ph balanced for Windows, but strong enough for Linux!

$900 Writedown

[Anonymous Coward]

That's pretty much what happened to every consumer that bought a Windows RT device.

Re:$900 Writedown

[Anonymous Coward]

All 3 of them?

Re:Surface 2?

[Citizen of Earth]

I'm sure they'll call the next model the Surface One to avoid any confusion.

Re:Try not to fuck up the product in the first pla

[ganjadude]

Pretty much this. I am still telling my friends when they ask about tablets if they want something that can run full apps like they are used to, get the surface pro if money is no object but OTOH for the budget minded im referring them to mainly the nexus line of tablets for trivial use (entertainment)

I love the surface pro system, my buddy picked one of the first ones up from a 3rd party its got an I5 in it and it was awesome, he can even play full framerate games on his going and he has a dual boot with a full out linix distro (he changes it every other week it seems) but if the cost were a little bit lower on the surface pro lines, even the 3rd party ones from the likes of dell and others they would have a killer tablet i mean just the spec sheet should be selling a shit ton of them

can run pretty much any windows app ever made in the past 20 years, light weight good bat life and yes, expansion via SD cards and USB. Me? Im still using a kindle fire running cyanogenmod but im going to upgrade in the next month or 2 (i really want a 10 inch tablet)

Re:Branding matters, both for consumers and for

[SB9876]

Congrats, I think you've come up with more solid ideas than the MS marketing department has in the last 5 years.

Re:Branding matters, both for consumers and for

[gbrandt]

Microsoft Movement...for when you want the same shit you had last year.

Re:Surface 2?

[93 Escort Wagon]

I'm sure they'll call the next model the Surface One to avoid any confusion.

My sources within Microsoft tell me the higher-ups have finally learned their lesson regarding making it hard for consumers to differentiate between their products.

According to them, the third iteration of the tablet will be called Playstation 5.

Re:Branding matters, both for consumers and for

[93 Escort Wagon]

Given how poorly sales of RT have gone, I think a better name would be Windows The Road Less Travelled.

Re:Branding matters, both for consumers and for

[ganjadude]

ok ill bite, what did they do 6 years ago that was solid? ;)

Re:Interesting

[ConceptJunkie]

Good point. Doubling down on a bad decision is a Microsoft trademark.