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Microsoft May Finally Put Windows RT Out To Pasture

Posted by Soulskill on from the we've-reached-peak-donotwant dept.

onyxruby writes "Microsoft may finally be ready to put Windows RT out to pasture. After ignoring pundits, the public, and a staggering $900 writedown, the subsequent lack of sales for the second edition of the RT have finally gotten the message through. Speaking at a UBS seminar, Microsoft VP Julie Larson-Green said, 'It just didn't do everything that you expected Windows to do. So there's been a lot of talk about it should have been a rebranding. We should not have called it Windows (.DOCX). How should we have made it more differentiated? I think over time you'll see us continue to differentiate it more. We have the Windows Phone OS. We have Windows RT and we have full Windows. We're not going to have three.'"

9 of 293 comments (clear)

  1. 900 bucks by rubycodez · · Score: 5, Funny

    wow, only $900 to write that stuff off? I would have cut them a check years ago to enable that

    1. Re:900 bucks by Tablizer · · Score: 5, Funny

      wow, only $900 to write that stuff off?

      The $900 was computed in Excel RT, so it must be correct.

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      Table-ized A.I.
    2. Re:900 bucks by spruce · · Score: 5, Funny

      Well that explains some of the weirdness with Slashdot. Not only do they customize posts for each subdomain, they actually tailor each post for each user. Also they're ph balanced for Windows, but strong enough for Linux!

  2. $900 Writedown by Anonymous Coward · · Score: 5, Funny

    That's pretty much what happened to every consumer that bought a Windows RT device.

  3. Re:Surface 2? by Citizen+of+Earth · · Score: 5, Funny

    I'm sure they'll call the next model the Surface One to avoid any confusion.

  4. Re:Branding matters, both for consumers and for by SB9876 · · Score: 5, Funny

    Congrats, I think you've come up with more solid ideas than the MS marketing department has in the last 5 years.

  5. Re:Surface 2? by 93+Escort+Wagon · · Score: 5, Funny

    I'm sure they'll call the next model the Surface One to avoid any confusion.

    My sources within Microsoft tell me the higher-ups have finally learned their lesson regarding making it hard for consumers to differentiate between their products.

    According to them, the third iteration of the tablet will be called Playstation 5.

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    #DeleteChrome
  6. Re:Branding matters, both for consumers and for by 93+Escort+Wagon · · Score: 4, Funny

    Given how poorly sales of RT have gone, I think a better name would be Windows The Road Less Travelled.

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    #DeleteChrome
  7. Re:Branding matters, both for consumers and for by ganjadude · · Score: 5, Funny

    ok ill bite, what did they do 6 years ago that was solid? ;)

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